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Mining and quarrying companies · Social media

Show the yard, the grade and the loading as they are, to the people who buy.

Social media marketing for a quarry or mine means showing real stock, real machines and real loading to builders, contractors and plant buyers who check a supplier before they ring. It is not a daily posting habit. GullySales plans a small set of posts around your materials and tracks which ones bring an enquiry.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for mining and quarrying companies

Sales and marketing for mining and quarrying companies, the overview.

Last updated 11 Oct 2026.

For mining and quarrying companies

Where it usually goes wrong, and what we would do.

  • “A buyer looks at the feed to see if the yard is real”

    Before the first order, a contractor opens the page to see whether the stock exists. A feed with a loaded tipper, a heap of 20 mm and a weighbridge slip tells them more than a festival greeting and a stock image of a mountain.

  • “The platform follows the buyer”

    A site engineer lives on WhatsApp and YouTube, a plant purchase head on LinkedIn, a builder on Facebook and Instagram. One post pushed to every platform fits none of them, so choose by buyer.

  • “Safety and compliance are the picture a large buyer wants”

    A plant buyer cares that the benches are marked, the dust is controlled and workers wear their gear. A short clip of the site shows a standard of work that a price list cannot show.

  • “Followers are not enquiries”

    A quarry can collect thousands of followers who live in another state and never buy a load. The count that matters is the number of calls from towns you deliver to.

What we do

What we deliver for mining and quarrying companies.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A plan by buyer and platform

    A short document that names which buyer is reached on which platform, and what each post shows.

    Result: Every post has a buyer and a reason.

  2. A shoot list for the yard

    A list of photographs and short clips to take on site: stock heaps, grade close-ups, loading, the weighbridge and the crusher at work.

    Result: Your team knows what to photograph on an ordinary working day.

  3. Grade and sample posts

    Posts that show a handful of each material beside a scale, with the size, the use and where to ask.

    Result: A buyer sees the grade before ringing.

  4. A LinkedIn page for plant buyers

    A page with company details, the materials supplied, delivery belt and a contact, written for purchase heads and consultants.

    Result: A plant buyer checking vendors finds a page that is complete.

  5. Enquiry tags on every post

    A tracked number or message link on each post, so a call can be tied to the post that prompted it.

    Result: You see which posts bring enquiries and which only collect likes.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts that show a builder or contractor a quarry that is real and at work.

A tipper being loaded at the stack
A short video with the grade shown on a board. Needs vehicle numbers covered and the driver's agreement.
A stack photographed beside the screening plant
A photo of the material by size, with a tape or a hand for scale. Proves the grade is on the ground, not in a catalogue.
Weighbridge slip and sample
A photo of the weighbridge reading with the buyer's details hidden. Shows how quantity is recorded.
Safety gear and site rules
A photo of helmets, signage and barriers. A large buyer wants to see safe working before placing an order.
A delivery arriving on a building site
A photo taken with the contractor's permission. No site name without consent.

Who it is for

This is written for these mining and quarrying companies.

  • Stone quarries for aggregate and jelly
  • M-sand and crusher dust units
  • Granite and dimension stone quarries
  • Marble, sandstone and Kota stone units
  • Iron ore and manganese mines
  • Limestone and dolomite mines for plants
  • Sand and gravel suppliers
  • Crusher and screening plants

Not for

It is not the right fit if.

  • The quarry does not allow photography of the working face, so there is nothing true to post
  • Your buyers are local contractors who order by phone and never look at a feed
  • No one is free to reply to a message after a post, so followers would not become enquiries

Before you decide

Agree the work. Know how to judge it.

Social media marketing for mining and quarrying companies: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.

Make the scope clear

Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.

Check the work in use

Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.

Know when to change course

If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Platform and access agreement

    We confirm the audience and platforms covered, then check account ownership. You retain control of the pages and grant the access needed for the agreed work.

  2. 2

    Content input handover

    Your team supplies approved product information and usable images or footage. We review existing posts and agree who will answer factual questions during drafting.

  3. 3

    Calendar approval

    You review the proposed themes and response routes. Missing information is identified before posts enter production, rather than holding up a finished calendar.

  4. 4

    Draft approval and publication

    The named approver checks captions and creative files before scheduling. We also agree which replies can be sent directly and which need your team's decision.

  5. 5

    Sales handover and content decisions

    Buying questions go to the agreed sales contact with the conversation attached. Reported enquiries and sales feedback guide changes to the next calendar.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need to post every day?
No. A small number of real posts that show stock and loading are worth more than a daily greeting. We agree the posts in writing, and the number depends on how much material and time your team has to photograph.
Can we run paid posts for a delivery area?
Yes, where the platform allows it, aimed at the towns you serve and one material at a time. Check the platform's current rules on ads for mining and stone products before spending, and keep the enquiry record beside it.
Who should be seen in the photographs?
Show machines, stock and the work. Where workers appear, get their agreement first, and show them in proper safety gear. Keep photographs of any restricted area out unless your own adviser confirms they can be shared.
What are the limits on showing the working face?
Show only what the mine manager and the lease conditions allow, and stay clear of blasting and moving machinery. Safety rules for mines are strict, so ask your safety officer or adviser before filming near the face, and keep staff in protective gear.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mining and quarrying companies

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