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Fundraising foundations · Lead generation

Find the next donors by looking at who already gives to causes like yours.

Lead generation for a fundraising foundation means finding people and companies likely to give, and recording how each one first came to you. GullySales works on the sources, the capture points and the register that holds every prospect until someone has spoken to them.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ngos at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for fundraising foundations

Sales and marketing for fundraising foundations, the overview.

Last updated 18 Oct 2026.

For fundraising foundations

Where it usually goes wrong, and what we would do.

  • “Your best prospects are already in your own records”

    A guest who attended the gala but never pledged, a parent from the alumni list, an employee who joined a corporate drive: each is a warm prospect. Foundations spend on new names while these sit untouched in separate spreadsheets.

  • “A trustee's introduction is a lead and must be logged”

    Major gifts begin when a trustee or a past donor says to a friend, call this person. If the introduction lives only in a phone, the next trustee cannot build on it and the foundation forgets who opened the door.

  • “A crowdfunding supporter is a lead, not a one-off payment”

    A person who gives through a shared campaign link has shown interest in the cause. Without asking permission to keep in touch, the foundation loses the one moment when that supporter was paying attention.

  • “Corporate giving starts with one named person”

    A company gives when someone inside, in CSR, HR or the founder's office, takes the case forward. A prospect list of company names with no contact person produces letters that nobody opens.

What we do

What we deliver for fundraising foundations.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A prospect register with the source of every name

    Each prospect carries where they came from: gala, trustee, campaign, alumni list or corporate drive, plus who is meant to speak to them.

    Result: You can filter the register by source and by the person who owns the next conversation.

  2. A capture point on every campaign page

    A short consent line and a field for phone or email, placed beside the donation button on each campaign and event page.

    Result: Each campaign page asks permission to stay in touch before the supporter leaves.

  3. A trustee introduction sheet

    One page where trustees write down whom they will introduce, the context and what was said, so that follow-up is not left to memory.

    Result: Every introduction has a name, a note and a person who will call.

  4. A corporate prospect list with named contacts

    Companies relevant to your cause, with the CSR or HR contact found from public sources and the reason for approaching them.

    Result: Each company on the list has a named contact and a stated reason.

  5. A call list of interested guests who have not pledged

    Gala and event guests who showed interest but have not pledged, grouped for a call from the right trustee.

    Result: The call list shows who attended, who invited them and what they said.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these fundraising foundations.

  • Community foundations raising for local causes
  • Hospital and medical foundations raising for treatment funds
  • School and college alumni foundations
  • Foundations raising on behalf of partner NGOs
  • Corporate and family foundations that also raise from the public
  • Religious and cultural heritage fundraising trusts
  • Crowdfunding-led foundations running campaign appeals
  • Endowment and scholarship funds

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we buy donor data to get leads?
We do not recommend it. People who never heard of your foundation rarely respond well, and data rules apply to how contact details are collected and used. Start with the names you hold and the people your trustees know, and check data rules with your adviser.
Which source of prospects should we work first?
Start with your own guests, past donors and trustee contacts, because they already know the foundation. External lists come after the register is in order, once you can tell which sources produce donors who give again.
Do you contact donors for us?
We prepare the lists, scripts and messages. Contact with donors stays with your trustees and staff, who hold the relationships and the permission to reach out.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for fundraising foundations

Everything else we would do for you.

Closest to this: leads and follow-up

Also for fundraising foundations

Or start from the overview: sales and marketing for fundraising foundations.

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