Skip to content
GullySales
GullySales
Tell us what you need

NGOs · Social media

Instagram brings the donor and LinkedIn brings the CSR head.

Social media for an NGO does two unrelated jobs. One reaches a donor who gives after seeing a single post. The other reaches a corporate head checking that you exist before a meeting is agreed. GullySales runs those as two channels with different posts, and attaches the consent rule to every photograph.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ngos at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for NGOs

Sales and marketing for NGOs, the overview.

Last updated 8 Nov 2026.

For NGOs

Where it usually goes wrong, and what we would do.

  • “The donor post and the corporate post are opposites”

    A donor responds to one person and one place. A CSR head is looking for districts, scale and whether you can report properly.

  • “A WhatsApp forward beats your own page”

    Your real reach is a resident dropping an appeal into their society group. Give them something short enough to forward and a link that works on a phone.

  • “Distress imagery raises money and costs partnerships”

    A corporate team reading its own policy on dignity will notice how you photograph people. The post that performs best can be the one that loses the partnership.

What we do

What we deliver for NGOs.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Two posting routines, one for each audience

    Programme and appeal posts for donors on Instagram and Facebook, and district, scale and reporting posts for the corporate side on LinkedIn.

    Result: Each audience sees what it came for.

  2. An appeal built to be forwarded

    A short message, one photograph and a link that opens on a phone, written so a supporter can drop it into a society or college group.

    Result: Your supporters do the distribution.

  3. The corporate channel worked by a named person

    The founder or programme head connected to CSR managers and foundation staff, posting a programme update each fortnight in their own words.

    Result: A CSR head recognises a person, not a page.

  4. The consent rule applied to every post

    A check before publishing that consent exists, that no caption locates a person, and that the photograph would be acceptable to the family in it.

    Result: Nothing you post can come back on somebody you serve.

  5. Appeals timed to the giving calendar

    Festival weeks, the closing weeks of the financial year and the start of the academic year planned out with what is posted when.

    Result: You ask while people are already giving.

  6. Messages and comments logged as enquiries

    Direct messages about donating, volunteering or partnering routed into the same record as an email or a phone call.

    Result: A donor who asked a question gets an answer.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where donors, volunteers and corporate teams look, and what to post for each.

WhatsApp Status and groups for donors
Post one update on what a gift did, with the beneficiary's consent, and a single request to give or forward. Existing donors pass these on inside family and office groups, so write each to be forwarded.
LinkedIn for CSR and foundation teams
Post programme progress, your registration status, the availability of audited reports and a named person to write to. A CSR head checks this page before agreeing to a meeting.
Instagram reels from the field
Show a day at a school, shelter or clinic with the consent rule applied to every face. End with one action: donate, volunteer or visit. Keep children's faces off unless the guardian has agreed in writing.
Facebook pages and local groups for volunteers
Post the next volunteer session with the place, time, what to bring and who to ask for. Local groups send people who live near enough to turn up again.
What not to post
Do not post a child's, patient's or survivor's face or story without written consent from them or their guardian. Do not use distress images to draw donations; they cost trust with corporate partners.

Who it is for

This is written for these NGOs.

  • Grassroots community NGOs
  • CSR implementation partners
  • Educational and literacy NGOs
  • Healthcare and disability NGOs
  • Environmental and animal welfare NGOs
  • Disaster relief and rehabilitation NGOs
  • Women's self-help group and livelihood NGOs
  • Old-age and destitute care homes
  • Skill-training and livelihood NGOs

Not for

It is not the right fit if.

  • No one has written consent for the photographs you hold, so every post would carry a risk to the people shown.
  • Nobody can reply to comments about where the money goes, so open posts would invite questions you leave unanswered.

Before you decide

Agree the work. Know how to judge it.

Social media for NGOs: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.

Make the scope clear

Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.

Check the work in use

Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.

Know when to change course

If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Platform and access agreement

    We confirm the audience and platforms covered, then check account ownership. You retain control of the pages and grant the access needed for the agreed work.

  2. 2

    Content input handover

    Your team supplies approved product information and usable images or footage. We review existing posts and agree who will answer factual questions during drafting.

  3. 3

    Calendar approval

    You review the proposed themes and response routes. Missing information is identified before posts enter production, rather than holding up a finished calendar.

  4. 4

    Draft approval and publication

    The named approver checks captions and creative files before scheduling. We also agree which replies can be sent directly and which need your team's decision.

  5. 5

    Sales handover and content decisions

    Buying questions go to the agreed sales contact with the conversation attached. Reported enquiries and sales feedback guide changes to the next calendar.

Proof

Published examples of our work.

Real clients and the work recorded for each engagement. These examples may cover related services or industries. They show the method, not a guaranteed result.

All case studies

  • LL Trust

    Situation
    The trust had no identity of its own, so nothing in how it presented itself distinguished it from comparable organisations competing for the same donors.
    What we did
    • Comparable organisations reviewed
    • Logo and branding
    • A palette that carries the values
    • Reviewed with the trust
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the organisation post, or the founder?
Both, doing different jobs. The organisation's page carries the programmes and the appeals. The founder's own profile is what a CSR head connects to, because that is where they judge whether there is somebody to work with.
Does a large follower count bring donations?
Not by itself. A thousand people in the districts you work in, and fifty corporate professionals who know your name, are worth more than ten thousand strangers. Count donations and enquiries instead of followers.
Someone comments asking where the money goes. What do we reply?
Reply in public with one factual line and a pointer to your annual report or programme page. Do not get defensive. Offer a call to anyone who wants detail. Readers watch how you answer more than what they asked, and a calm, open reply earns more trust than silence.
Can a volunteer or beneficiary run our account?
A volunteer can, with a written brief and one person who approves posts. A beneficiary should not hold the login, because they would then control a story about their own life. Invite beneficiaries to speak on camera with consent, and let staff handle messages.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for NGOs.

All articles

More for NGOs

Related work to consider.

Closest to this: content and social

Also for NGOs

Or start from the overview: sales and marketing for NGOs.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need