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Social enterprises · Digital marketing

Put search, social, chat and email to work on orders you can supply.

Digital marketing for a social enterprise is the combined use of the website, search, social media, chat and email to bring in buyers. GullySales works on choosing the few channels that fit your products and making each one lead to a recorded enquiry.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for social enterprises

Sales and marketing for social enterprises, the overview.

Last updated 18 Oct 2026.

For social enterprises

Where it usually goes wrong, and what we would do.

  • “Every channel at once spreads a small team thin”

    A collective with two people on sales cannot run a website, three social accounts and email campaigns well. Picking the channels where your buyers already are leaves time to reply.

  • “Retail and corporate buyers need different routes”

    A shopper buys through a page or a marketplace listing. A company buys through a catalogue, a quote and a call. One plan covering both needs two sets of steps.

  • “Spend before supply is a risk”

    Advertising a product the makers cannot yet produce in volume creates orders you cannot fill. Capacity is checked before any campaign goes live.

  • “Reports should show orders, not only visits”

    A count of page views says little if no enquiry follows. A simple tally of enquiries by source and the orders they became shows which channel is worth the effort.

What we do

What we deliver for social enterprises.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A channel choice

    A written decision on which channels to use for retail, corporate and stockist buyers, and which to leave for now.

    Result: A short list of channels, each with a reason.

  2. A capacity check

    A conversation with the makers on how much of each product can be made for a campaign.

    Result: No campaign promises more than the makers can supply.

  3. Page, listing and chat set-up

    The website, marketplace listing, social profiles and chat number set up to carry the same product details.

    Result: A buyer sees the same price band and minimum order everywhere.

  4. An enquiry tally by source

    A record of where each enquiry came from and what became of it.

    Result: You can see which channel brings buyers who order.

  5. A quarter-by-quarter calendar of seasons

    A plan around gifting seasons, exhibitions and harvests, set by the dates that matter to your buyers.

    Result: A calendar of campaigns placed before each buying season.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

The searches a small social enterprise should plan around first.

corporate gifts handmade in bulk
The core gifting search, answered by a gifting page and a quote route. Match spend to what the makers can supply.
eco friendly hampers for employees
A seasonal page aimed at HR and admin heads. Put the order-by date at the top so planning begins early.
buy products from women's collective
A product page where the item leads. The collective is named in the words members have approved.
bulk organic snacks supplier
A supply page for retailers and caterers with pack sizes and the trial order route.
social cafe near me
A listing for local visitors, kept current on hours so a visitor does not arrive at a closed door.
cloth bags for conferences
A page for event teams with the printing options and the lead time stated by the unit, not by GullySales.

Who it is for

This is written for these social enterprises.

  • Artisan and craft collectives selling to retail and gifting
  • Rural producer and farmer enterprises
  • Enterprises employing people with disabilities
  • Women-led enterprises in food, textiles and recycling
  • Training-linked enterprises that supply uniforms or services
  • Waste, recycling and clean energy enterprises
  • Fair-trade food and organic product brands
  • Social cafés, bakeries and catering units

Not for

It is not the right fit if.

  • The makers cannot supply what demand would bring, so spend would create refusals.
  • You are on every channel already and cannot answer the messages.
  • You have no way to link an order back to where the buyer came from.

Before you decide

Agree the work. Know how to judge it.

Digital marketing for social enterprises: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Bring a recent won order and an enquiry that went nowhere. Trace how each buyer found you, what they asked, and who handled the next step. A channel list alone will not explain the difference.

Make the scope clear

Choose one offer and one buyer group first. Agree which part needs attention: being found, getting a useful enquiry, or turning an enquiry into an order. Separate recommendations from the work required to carry them out.

Check the work in use

A useful plan names the first change, its owner, the evidence behind it, and the number that will show whether it worked. Ask what has deliberately been left out and why.

Know when to change course

If your team cannot answer the enquiries it already receives, improve that handover before buying more traffic. If the offer itself is unclear, test it with buyers before adding channels.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Campaign decision

    You confirm the business objective and offer with GullySales. We agree which channels belong in this campaign and which requests need separate work.

  2. 2

    Readiness and ownership

    Channel owners confirm access, available material, and production responsibilities. Your sales lead confirms who receives responses, and we record the baseline before work starts.

  3. 3

    Message approval

    Your nominated approver signs off the campaign idea and message sheet. Questions about product claims or commercial terms go back to your team before production proceeds.

  4. 4

    Production handoff

    Each agency, freelancer, or in-house owner receives the approved reference and calendar. Material is checked for format suitability and agreement with the offer.

  5. 5

    Release approval

    The response route is tested and outstanding approvals are checked before release. If the offer changes, the revised message goes to every affected channel owner for replacement.

  6. 6

    Sales reconciliation

    Campaign responses are compared with the enquiry and order records your team provides. The review identifies missing source information and channel decisions for the next campaign.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a small social enterprise start?
With product pages that carry real detail and a way to enquire. Channels like search and chat then have somewhere to send people.
Do we need paid ads?
Not at the start. Add them once a page converts enquiries into orders and the makers can supply more. Check the platform's current rules first.
How do we measure success?
By enquiries, quotes sent, orders won and repeat buyers, shown by source. We do not promise numbers; we make them visible.
Should we pause marketing in a season when the makers are full?
Yes, pause what brings bulk enquiries and keep a short note on the site saying the next available time. Selling what the unit cannot make costs the makers pay and the buyer trust. Check capacity with the unit lead before any seasonal push.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for social enterprises

Related work to consider.

Closest to this: strategy and research

Also for social enterprises

Or start from the overview: sales and marketing for social enterprises.

Your next practical step

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Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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