Social enterprises · Social media
Show the product being made and make it one tap to order.
Social media marketing for a social enterprise means using Instagram, Facebook, LinkedIn and short video to show products, makers and orders in progress. GullySales works on what to post, how to credit the makers and how a viewer reaches an order.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For social enterprises
Where it usually goes wrong, and what we would do.
“A post that praises the cause gets praise”
Followers like and share a story about the collective and move on. A post that shows one product, its price band and how to order gives the same follower something to do.
“Makers must agree to be seen”
A producer's face on a page is a decision for that person. A written yes, a clear idea of where the image will be used and a right to change their mind come before any photograph is posted.
“LinkedIn reaches buyers, Instagram reaches shoppers”
HR heads and CSR leads look on LinkedIn, while gift buyers browse Instagram. One message copied to both places fits neither audience, so each platform needs its own angle.
“Comments and messages carry orders”
Some enquiries arrive as a direct message asking the price. If nobody owns the inbox, those messages wait and the buyer orders from a seller who replied.
What we do
What we deliver for social enterprises.
The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.
A content plan by buyer type
Post ideas for gift buyers, corporate teams and stockists, each linked to a product and an order route.
Result: A list of post themes mapped to who they are for.
A maker consent form and photo routine
A simple written consent for photographs, and a routine for taking them respectfully at the workplace.
Result: Every image of a person on your pages has written consent behind it.
Product posts with price band and order link
A post format that shows the item, a rate band, a minimum order and a way to ask.
Result: A viewer can move from post to enquiry in one step.
An inbox routine
A named person, a set of ready replies and a record of each message that turns into an enquiry.
Result: No message about price or stock is left without an owner.
A LinkedIn page for institutional buyers
Posts aimed at procurement, HR and CSR audiences, with supply terms and references you have cleared.
Result: A buyer who looks you up on LinkedIn finds a supplier, not just a story.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Posts and pieces to plan
The posts a social enterprise can build around its products and makers.
- A product being made
- A short clip of the stitching, weaving or packing, filmed with the maker's agreement. The order link goes under it, not only praise.
- A festival range with price band
- A post of the hampers or sweets for the season, with the price band you set, the order-by date and one line to order.
- A corporate gifting example
- A photograph of a customised order, shown only with the buyer's permission. LinkedIn suits it better than a shopper feed.
- Sourcing explained
- A post on where the raw material comes from, with the supplier named only if they agree. Keep the claim to what you can document.
- How to order in bulk
- A graphic listing the steps, the minimum order and the customisation on offer, written for an HR or admin reader.
- A maker, in their own words
- A post only where the maker has agreed, in writing, to be named and photographed. Offer them the final text before it goes up.
Who it is for
This is written for these social enterprises.
- Artisan and craft collectives selling to retail and gifting
- Rural producer and farmer enterprises
- Enterprises employing people with disabilities
- Women-led enterprises in food, textiles and recycling
- Training-linked enterprises that supply uniforms or services
- Waste, recycling and clean energy enterprises
- Fair-trade food and organic product brands
- Social cafés, bakeries and catering units
Not for
It is not the right fit if.
- The makers have not been asked whether they want to appear, and posts would go up without consent.
- No one can answer the orders that come in the comments and messages.
- You want funds raised through posts, but you have no checked claims to publish.
Before you decide
Agree the work. Know how to judge it.
Social media marketing for social enterprises: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.
Make the scope clear
Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.
Check the work in use
Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.
Know when to change course
If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Platform and access agreement
We confirm the audience and platforms covered, then check account ownership. You retain control of the pages and grant the access needed for the agreed work.
- 2
Content input handover
Your team supplies approved product information and usable images or footage. We review existing posts and agree who will answer factual questions during drafting.
- 3
Calendar approval
You review the proposed themes and response routes. Missing information is identified before posts enter production, rather than holding up a finished calendar.
- 4
Draft approval and publication
The named approver checks captions and creative files before scheduling. We also agree which replies can be sent directly and which need your team's decision.
- 5
Sales handover and content decisions
Buying questions go to the agreed sales contact with the conversation attached. Reported enquiries and sales feedback guide changes to the next calendar.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How often should we post?
Can we run ads?
Should we share beneficiary stories?
What if a maker later asks us to remove their photograph?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for social enterprises
Related work to consider.
Closest to this: content and social
Also for social enterprises
Or start from the overview: sales and marketing for social enterprises.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.