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Social enterprises · WhatsApp marketing

Sell through the chat where Indian buyers already ask for prices and photos.

WhatsApp marketing for a social enterprise means using the business app to share catalogues, answer questions and confirm orders with buyers who have agreed to hear from you. GullySales works on the catalogue, the replies and the consent that keeps the channel welcome.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

NGO coordinators planning project staffing and volunteer deployment in a programme office

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for social enterprises

Sales and marketing for social enterprises, the overview.

Last updated 18 Oct 2026.

For social enterprises

Where it usually goes wrong, and what we would do.

  • “Buyers ask for the price on chat”

    A gift buyer or a shop owner messages to ask the rate for a product. A reply with a photograph, a price band and a minimum order closes more gaps than a link to a long page.

  • “Chat history is the order record”

    Quantities, colours and dates agreed on chat are easy to lose in a long thread. Copying each agreement into the enquiry record protects both sides when the order is made.

  • “Broadcasts need consent”

    A list built from business cards at an exhibition is not the same as a list of people who asked for updates. Ask before adding anyone, make leaving easy and check the platform's current rules.

  • “The makers' number is not the business number”

    If buyers reach a producer's personal phone, replies depend on that person's day. A shared business number with a named responder keeps answers steady and the makers free to work.

What we do

What we deliver for social enterprises.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A business profile and catalogue

    The WhatsApp Business profile set up with the products, photographs, price bands and a short description.

    Result: A buyer who opens your profile sees what you sell and how to order.

  2. Ready replies

    Saved answers for price, minimum order, delivery, samples and GST invoices, written in plain language.

    Result: The team answers common questions the same way each time.

  3. A consent and opt-in routine

    A way to ask visitors and buyers if they would like catalogue updates, and to record the answer.

    Result: Every broadcast list is made of people who said yes.

  4. Chat-to-record habit

    A rule for copying agreed quantities and dates from chat into the enquiry record the same day.

    Result: An order discussed on chat is visible to the whole sales team.

  5. Festival catalogue message

    A catalogue message for gifting seasons, with last-order dates set by the makers.

    Result: A buyer receives a short catalogue and knows who to reply to.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

The messages a social enterprise's business number should have ready.

Catalogue with price band
A set of entries for each item, with a photograph and the price band you set. A buyer asking for photographs gets the catalogue and not a scramble.
Greeting with order route
An automatic first reply that names the products, the hours of reply and how to request a bulk quote.
Sample dispatch note
A message confirming what was sent, to which address and what the buyer should look at, so the sample gets a verdict.
Festival range message
A broadcast to opted-in buyers with the order-by date and the new hampers. Check the platform's current rules on broadcasts.
Order confirmation
A recap of items, quantity, customisation and date. It becomes the record if the buyer disputes what was agreed.
Delivery update
A note when the parcel is sent, with the carrier and tracking where one exists. It saves the buyer a call to the unit.

Who it is for

This is written for these social enterprises.

  • Artisan and craft collectives selling to retail and gifting
  • Rural producer and farmer enterprises
  • Enterprises employing people with disabilities
  • Women-led enterprises in food, textiles and recycling
  • Training-linked enterprises that supply uniforms or services
  • Waste, recycling and clean energy enterprises
  • Fair-trade food and organic product brands
  • Social cafés, bakeries and catering units

Not for

It is not the right fit if.

  • The maker's personal number is the business number, and the chat would leave with them.
  • You have no list of buyers who agreed to be messaged.
  • Nobody is assigned to read the chat when a large order enquiry arrives.

Before you decide

Agree the work. Know how to judge it.

WhatsApp marketing for social enterprises: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Describe how the contact list was collected, what people asked to receive, and which messages are currently sent. Include opt-outs and replies when reviewing campaign performance.

Make the scope clear

Agree the audience, message purpose, sending system, and response owner. Separate promotional communication from order or service updates, and check current platform requirements before launch.

Check the work in use

Test the message with a small appropriate audience before wider use. Check links, reply handling, opt-outs, and whether the response leads to a relevant conversation or order.

Know when to change course

Do not use an unexplained contact list as a shortcut to demand. If recipients do not expect the message, resolve the permission and relevance questions before sending.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Conversation review and priorities

    You share relevant chats and explain where enquiries stall. We agree which questions belong in the first scope and record the available baseline before changes begin.

  2. 2

    App or API decision

    We compare your reply needs with the current setup. You approve the route, including any separate API setup work, before committing to provider costs.

  3. 3

    Contact and content approval

    Your team confirms which contacts have permission and approves the replies. Clinics and other regulated organisations arrange their own compliance review before messages are used.

  4. 4

    Routing and record agreement

    The person responsible for sales confirms ownership rules and required CRM fields. We identify any wider CRM work that needs a separate scope.

  5. 5

    Testing and release approval

    Test conversations check the reply path and human takeover. You approve release after reviewing the messages and sample records.

  6. 6

    Outcome review and changes

    We review unanswered questions and recorded outcomes against the baseline at the agreed reporting points. Changes to replies or routing return to your nominated approver.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send bulk messages to everyone we have met?
Only to people who agreed to receive them. Send a short, useful message, make it easy to stop, and check the platform's current rules.
Should we use a chatbot?
Only after the common questions are written down and answered well by a person. A bot that cannot answer the buyer's real question adds frustration.
Can we share photographs of the makers?
Only with their written consent. For product messages, a clear picture of the item is what the buyer needs.
Can we send photographs of the makers in chats?
Only those the makers have agreed to share, and only for the purpose they agreed to. A photograph sent to a buyer can be forwarded further. Get the consent in writing, keep it with the record, and send a product photograph where the maker is not needed.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for social enterprises

Related work to consider.

Or start from the overview: sales and marketing for social enterprises.

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