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Drip irrigation providers · Lead generation

Bring in farmers who want a survey for a plantation they are about to plant.

Lead generation for a drip provider means reaching growers who are planning a plot, a new crop or an added acreage, and who are ready to have the field measured. GullySales works on the crop pages, the dealer and nursery referrals and the survey request that turn a farmer's interest into a booked visit.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An agribusiness field officer reviewing a seasonal crew roster with supervisors at a crop collection point

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Last updated 18 Oct 2026.

For drip irrigation providers

Where it usually goes wrong, and what we would do.

  • “A survey request is the real lead”

    A farmer who asks for a price list is browsing. A farmer who gives a village, a crop and an acreage and asks you to come to the plot is a lead. The enquiry route should ask for exactly those details, so the survey team knows what the visit is for.

  • “The planting date sets the clock”

    Drip is ordered before planting, not after. A farmer who is clearing a plot for banana or pomegranate talks to providers while the land is being prepared. Enquiries that arrive after the saplings are in the ground are for repairs or added lines, and need a different reply.

  • “Dealers and nurseries see the plan first”

    The nursery owner who sells the saplings and the input dealer who supplies the seed hear about a new plantation before any provider does. A farmer asks them what to use for water. A provider who has left a clear referral note with them is the name they give.

  • “Past farms hold the next acre”

    A grower with some acres under drip and more still unplanted is closer to a sale than a stranger. Every installed farm is a lead for added land, for a neighbour's plot and for service, but only if the provider keeps a record of who installed what and when.

What we do

What we deliver for drip irrigation providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Crop-wise survey request pages

    One page for each crop you install on, ending in a short request for the village, crop and acreage, in the language the farmer reads.

    Result: A farmer reading about drip for grapes can ask for a survey without a phone call first.

  2. A dealer and nursery referral note

    A one-page note about your survey service that an input dealer or nursery owner can hand over or forward on WhatsApp, with your area of work.

    Result: A list of dealers and nurseries who have the note, with a date against each.

  3. A source column in the survey register

    Every survey is recorded with how the farmer found you: neighbour, dealer, nursery, search, advert or a reference plot.

    Result: The register shows which source brought surveys and which brought orders.

  4. Pre-planting campaign messages

    Advert copy and WhatsApp messages written for farming districts before the planting window, offering a farm visit.

    Result: Ready copy and a booking form for farmers still choosing a system.

  5. An added-acreage list

    A list of installed farms with the area still unplanted, built from your own installation records.

    Result: A list you can call when a new planting season opens.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these drip irrigation providers.

  • Drip and micro irrigation design and installation firms
  • Companies that install sprinkler and drip together
  • Providers working mainly with orchards, such as grapes, pomegranate and banana
  • Providers working with sugarcane, cotton and vegetable growers
  • Providers installing for polyhouses and nurseries
  • Providers that handle subsidy and bank documents for farmers
  • Providers that serve plantations and large estates
  • Provider businesses attached to a dealer or an equipment brand

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we advertise to every farmer in the district?
No. Aim at growers of the crops you install on, in villages you can reach for a survey. A survey in a far village costs a day of driving, so the area should match what the team can visit.
Is a dealer referral worth the effort?
The dealer or nursery owner is asked about irrigation at planting time, so the note gets used when it is short and clear. Do not offer money for referrals. A thank-you call and an update on the farmer are enough.
How do we know which lead source works?
Record the source on every survey and mark the surveys that become orders. After a season the register shows where orders came from, and the next season's effort follows that.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.