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Pet service businesses · CRM

The record is about the dog, not about the person paying the bill.

A CRM for a pet business is a file per pet: breed, coat, temperament, vaccination dates, feed, allergies, the vet's number and who last handled him. GullySales sets those fields, gets the groomer and the kennel staff filling them, and turns the file into the reminder that brings the pet back.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of pet service businesses at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for pet service businesses

Sales and marketing for pet service businesses, the overview.

Last updated 5 Oct 2026.

For pet service businesses

Where it usually goes wrong, and what we would do.

  • “Temperament belongs in the record, in plain words”

    A note saying he snaps when the paws are touched, or she settles if the radio is on, is what lets a different groomer handle the dog well. That knowledge currently sits with whichever staff member happens to be in that day.

  • “Vaccination dates are a booking condition, so store them”

    A boarding centre that checks the card at the gate is already too late if it has expired. Holding the dates in the record lets you tell the parent before she packs the dog into the car.

  • “Coat type sets the grooming cycle, and the cycle sets the reminder”

    A double-coated breed, a poodle cross and a short-haired Indian dog come back on completely different rhythms. A single reminder rule applied to all of them is wrong for most.

What we do

What we deliver for pet service businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A file per pet with breed, coat and temperament

    Breed, coat type, handling notes, allergies, feed brand and quantity, plus the vet's name and number, recorded once and updated at each visit.

    Result: Any staff member can handle the dog the way he is used to.

  2. Vaccination records with their expiry dates

    Each pet's vaccination dates held with the boarding rule attached, so an expiry is flagged when a stay is booked.

    Result: No family arrives at the gate and is turned away.

  3. Grooming history driving the next due date

    Last groom, the service given and the coat condition recorded, with the next due date worked out from that pet's own cycle.

    Result: The reminder list builds itself.

  4. Boarding history with the notes from each stay

    Dates stayed, how the dog settled, what he ate and anything the staff had to manage, kept against the pet.

    Result: A returning dog is not a stranger on the second stay.

  5. Services never used, flagged per pet

    A marker showing which of your services a pet has never had, such as training for a grooming regular.

    Result: The right offer goes to the right pet parent.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a pet business should record about every pet and owner, and whether software is needed yet.

Owner consent for handling and photos
Record at the first visit whether the owner agreed to your handling rules, to photos being shared and to the vet being called in an emergency. Note the date it was given.
Second contact and the family vet
Hold a second person to reach and the family vet's clinic, for when the owner cannot be reached during a stay. A boarding centre needs both before the first night.
Incidents noticed at drop-off and pick-up
Write down any bite, scratch, tick or skin problem seen, with the date and who saw it. The owner's trust rests on a note made at the time, not one remembered later.
Where the pet parent came from
Note whether it was Maps, a vet's referral, a society group or another owner. Vet and society referrals are the ones worth looking after.
Boarding dates and grooming packs
Keep each stay's dates and any grooming pack with sessions left. Holiday weeks fill the kennel, and last year's dates tell you who to call and when.
Do you need software yet?
A shared sheet works for a small salon with one or two groomers and a short client list. Look at software when boarding dates, vaccination expiries and reminders are too many to check by eye each morning.

Who it is for

This is written for these pet service businesses.

  • Dog grooming salons
  • Pet boarding and daycare centres
  • Pet training academies
  • Mobile grooming services
  • Veterinary clinics offering allied services
  • Pet taxi and transport services
  • Multi-service pet care centres
  • Cattery and exotic pet boarding

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We run a small salon. Is a paper register really a problem?
It works until you need to know which dogs are overdue. A register cannot be sorted or searched, so the overdue list never gets made, and a double booking on a festival Saturday only shows up when both dogs arrive.
What should the groomer actually record after a visit?
Three things: what was done, how the dog behaved, and the condition of the coat. Written in a line each, they let the next groomer work confidently and let the reminder go out at the right time.
Can the vaccine reminder go out on WhatsApp?
Yes, through WhatsApp Business, to owners who have agreed to receive it. Keep the message to the pet's name, what is due and how to book. Check the platform's current rules on templates and consent before sending any batch.
What if two people in a family book for the same dog?
Keep one pet record and attach both people as contacts, marking who pays and who collects. Booking by either then updates the same history, and nobody gets a second reminder at a different number.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for pet service businesses.

All articles

More for pet service businesses

Everything else we would do for you.

Closest to this: leads and follow-up

Also for pet service businesses

Or start from the overview: sales and marketing for pet service businesses.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need