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Agricultural seed companies · Website

Build a site where the farmer finds the crop and the dealer finds the terms.

A website for a seed company is a set of crop and variety pages for farmers, a trade section for dealers and distributors, and a place to log complaints. GullySales designs it for the phone, in the languages of your districts, and for the questions asked in the weeks before sowing.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An agribusiness field officer reviewing a seasonal crew roster with supervisors at a crop collection point

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Last updated 18 Oct 2026.

For agricultural seed companies

Where it usually goes wrong, and what we would do.

  • “Two visitors want different things”

    The farmer wants a page on the crop in a familiar language. The dealer or FPO buyer wants documents, terms and a contact. A single catalogue page serves neither, so give each a front door.

  • “A packet photograph and a code tell nothing”

    The page should say the crop, the sowing window, soil and water notes your trials support, and where to buy. Anything stronger needs a source and a clear check against local seed labelling rules. Show the packet photograph beside the useful details, not instead of them.

  • “The phone is the screen”

    Farmers open the page on a small phone, sometimes on a weak signal. Large text, light pages and a tap-to-call button for the nearest dealer matter more than animation. Test the site on an older phone and on a weak connection before launch, with a dealer holding the handset.

  • “The site has a season”

    A page that shows last year's sowing dates when the farmer visits is worse than no page. Assign someone to update dates before each window. Put the person's name against that task in the same plan as the sowing calendar.

What we do

What we deliver for agricultural seed companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Crop and variety pages

    One page per variety with the sowing window, soil and water suitability, duration and the dealers who stock it.

    Result: A farmer finds the page for the crop and the dealers near them.

  2. Language versions

    Priority pages written in the district languages, with a visible language switch.

    Result: A visitor reads the page in the language of the belt.

  3. Dealer and distributor section

    Terms, documents held, a stocking enquiry form and the contact for the field team.

    Result: A dealer can ask to stock without phoning the office.

  4. Dealer locator

    A list or map of stockists by district and variety.

    Result: A farmer reaches the nearest counter from the page.

  5. Complaint and enquiry forms

    Simple forms that capture lot number, village and phone, sent to the CRM.

    Result: Every submission arrives with the details needed.

  6. Mobile build and tracking

    A light mobile layout, analytics and search access.

    Result: You can see which pages are read and from which district.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Searches your buyers type

What a farmer and a dealer each look for on a seed company's site.

Crop and variety page
A page with what the seed is bred for, the region, sowing window and the dealer locator. Written in the district language and free of yield claims.
Where can I buy this seed
A locator that lists dealers by district. A farmer who has decided wants a counter; an out-of-date list sends the farmer to a rival.
Terms for a new dealer
A dealer section that sets out how to apply, the documents asked for and the districts open. A shopkeeper reads it before calling.
How to report a seed problem
A form that asks for the lot number, sowing date and photographs. It feeds the complaint register and tells the farmer the company listens.
Trial and demonstration records
Dated pages for each plot, with the place and the person who ran it. An agronomist reading the site will look for these first.

Who it is for

This is written for these agricultural seed companies.

  • Hybrid seed companies for maize, cotton, paddy and vegetables
  • Open-pollinated and certified seed producers
  • Vegetable and horticulture seed companies
  • Oilseed and pulse seed companies
  • Fodder seed and forage crop suppliers
  • Seed companies selling through distributors and village dealers
  • Contract seed production companies working with grower farmers
  • Regional seed companies with a few districts as their home market

Not for

It is not the right fit if.

  • You sell only through a single distributor who bars direct contact, so a site that draws farmers would create friction.
  • Nobody can keep the dealer locator current, so farmers would be sent to shops that no longer stock the seed.
  • Your pages would show yield figures you cannot source, which a dealer or an officer will question.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do we need a website if we sell only through dealers?
Yes, because the farmer checks the name before buying, and institutional buyers look for documents. The site does not replace the counter. It lets the farmer and the buyer confirm you are real.
Can the website show yield figures?
Only figures your own records and label support, and without implying a farmer's result. Seed claim rules differ by state and crop, so have your certification office or adviser read each page.
Do we need a shop on the site?
Not for a company selling through dealers, since sales run through dealers. A dealer locator and an enquiry form serve better. Selling direct has licence and stock rules, so settle those with your adviser first.
Do we need a version in every state language?
Write in the languages of the districts where you have dealers, and add others as you open new ones. A page in a language your representatives cannot answer draws calls you cannot take. GullySales adds a language when someone on the team can reply in it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.