Agricultural seed companies · Social media
Put your crop on the phone a farmer already forwards to the village group.
Social media marketing for a seed company is short field video and crop photographs, shared where farmers and dealers already talk, mainly WhatsApp groups, YouTube and Facebook. GullySales plans what to film at each crop stage, in which language, and who forwards it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Also for agricultural seed companies
Sales and marketing for agricultural seed companies, the overview.
Last updated 18 Oct 2026.
For agricultural seed companies
Where it usually goes wrong, and what we would do.
“The video that travels is shot in a field that looks like the viewer's”
A polished studio clip is scrolled past. A standing crop on a plot two villages away, with a farmer talking about spacing in the local dialect, is forwarded to the group. Hold the camera at the height of the plants, not above them, and let the farmer finish speaking.
“The dealer is the first audience”
A dealer who receives a clean video of your hybrid can forward it to the customers who asked. Make content the dealer can send in one tap, with the name of the variety in the first frame.
“A crop has stages, and each stage is a post”
Sowing, germination, flowering, grain fill and harvest each give a reason to post. Skipping them leaves the page silent while the crop is standing in the field and the farmer is looking. A post at each stage also gives the dealer a fresh reason to message customers during the season.
“Platform rules change”
Reach, ad formats and group limits shift. Check each platform's current rules before planning a campaign, and do not build the season around one feature that can disappear. Keep a copy of every video outside the platform, so a changed rule never erases the season's work.
What we do
What we deliver for agricultural seed companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Crop-stage content calendar
A plan of what to film at each stage of each crop, tied to the sowing window of the district.
Result: A calendar showing the crop, the stage and the language of each post.
Field video shoots
Short clips on demonstration plots and dealer-recommended farms, with the agronomist and a local farmer on camera.
Result: Videos shot in fields that match your dealers' territories.
Dealer forwarding kit
A set of ready videos and images with captions, sent to each dealer by WhatsApp to pass to customers.
Result: Every dealer holds the same set to forward.
YouTube channel in district languages
A channel with playlists by crop and language, titled the way farmers search.
Result: A farmer can find the crop playlist in their own language.
Comment and message reply routine
Questions on posts answered by a named person, with serious ones passed to the agronomist.
Result: Each question has an answer or an owner.
Ads aimed at dealer districts
Video ads shown to farmers in districts where a dealer stocks the hybrid.
Result: Ad spend matches the dealer map.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Posts and pieces to plan
The clips and posts a seed company plans around the sowing season.
- Sowing demonstration in a dealer's district
- A clip of the sowing with the village and crop named and the dealer's shop in view. The dealer forwards it to the farmers on the shop's own list.
- Crop at germination stage
- A photograph of the plot with the date and sowing day. Proof is the dated plot beside a neighbour's, shown as it stands, with no claim of result.
- Agronomist answers a sowing question
- A short clip of the agronomist on the field answering one question from a farmer. The name and role on screen give the answer its weight.
- Field day invitation
- A post with the date, the village and the crop to be shown, in the district language. It needs a contact for a dealer to confirm a visit.
- Packet and lot number guide
- A post showing where the lot number sits on a packet. It helps a farmer report a problem and tells a dealer the company wants a traceable record.
Who it is for
This is written for these agricultural seed companies.
- Hybrid seed companies for maize, cotton, paddy and vegetables
- Open-pollinated and certified seed producers
- Vegetable and horticulture seed companies
- Oilseed and pulse seed companies
- Fodder seed and forage crop suppliers
- Seed companies selling through distributors and village dealers
- Contract seed production companies working with grower farmers
- Regional seed companies with a few districts as their home market
Not for
It is not the right fit if.
- Your only post would show yield or income of a farmer, which you cannot document and which invites a challenge.
- Nobody monitors comments in the district language, so a farmer's question on a post would sit unanswered in the sowing week.
- The farmers in the clips have not agreed to be shown, so the posts would use faces without consent.
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
- 2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
- 3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
- 4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
- 5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform matters first for seed?
Can we show yield or income on a post?
Who should appear on camera?
Who should speak on camera for a seed company?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for agricultural seed companies
Everything else we would do for you.
Closest to this: content and social
Also for agricultural seed companies
Or start from the overview: sales and marketing for agricultural seed companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.