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AgriTech startups · Lead generation

Find the payers and partners who need your product, not only farmers who like it.

Lead generation for an AgriTech startup means finding the input companies, banks, FPOs, estates and food buyers who would pay for the product, along with the farmers who will use it. GullySales builds the target list, the first message for each audience and the log that shows where each conversation came from.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for AgriTech startups

Sales and marketing for AgriTech startups, the overview.

Last updated 18 Oct 2026.

For AgriTech startups

Where it usually goes wrong, and what we would do.

  • “The user and the payer are different leads”

    A farmer who loves the app is a user, not a paying lead. The input company, bank or FPO that gains from that use is the lead that turns into a purchase order, and it needs its own search, list and opening message.

  • “A pilot request is a lead only when a measure is agreed”

    A company that says yes to a pilot has not yet become a customer. Until both sides write down what the pilot must show, the lead sits in a warm but unmoving state and then goes quiet.

  • “Field agents meet leads nobody records”

    A dealer who asks about the product at a village meeting, or an FPO secretary who takes a card, is a lead. When the field agent keeps it in memory, the founder never hears about it.

  • “Cold messages fail when they describe features”

    A procurement head at an input company reads dozens of product descriptions. A message that names their own problem, such as dealer reach or repayment risk, gets read; a feature list gets filed.

What we do

What we deliver for AgriTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Payer target list

    A list of input companies, banks, FPOs, estates and buyers fitting your product, with the right role to approach at each.

    Result: You can see who you are approaching and why each name is there.

  2. One opening message per audience

    Separate first messages for the farmer, the dealer and the paying partner, each written around that reader's own concern.

    Result: Each audience hears about a problem they recognise.

  3. Field lead capture sheet

    A simple form for field agents to log every person who shows interest, with village, role and the next step.

    Result: Interest from the field reaches the founder the same day it happens.

  4. Pilot-to-purchase checklist

    A one-page agreement of what the pilot must show, who reviews it and what happens next.

    Result: Every pilot has a written measure before it begins.

  5. Source log

    A record tagging each lead by origin: field, referral, event, outreach or website.

    Result: You can read which route brings the conversations that move forward.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

What to record about a payer or partner before a pilot is offered.

Organisation type and payer role
FPO, input company, bank, estate or processor, and whether the person is the budget owner or an influencer. Pilots stall when the wrong role was met.
The problem they named in their words
Write down the phrase used, such as collection losses or advisory reach. Your first reply and your pilot plan should repeat the problem, not your feature list.
Farmers or sites in scope
The number of members, branches or estates they would put in a pilot, as they state it. It sizes the pilot and shows whether it is worth a field team.
Pilot measure agreed
The one thing both sides will count at the end. A pilot request with no measure is not yet a lead and should be tagged so.
Crop season the pilot must fit
Kharif, rabi or a plantation cycle. A pilot that misses the season waits months, so the date drives the order of every other step.
Source of the lead
Field agent, event, introduction or search. Shows which route reaches payers who sign and which brings only curious users.

Who it is for

This is written for these AgriTech startups.

  • Farm advisory and crop planning apps
  • Agri marketplaces connecting farmers and buyers
  • Soil, water and weather sensor companies
  • Farm finance and credit startups
  • Drone and remote sensing analytics startups
  • Supply chain and traceability platforms
  • Input marketplaces for seed, fertiliser and crop protection
  • Cold chain and post-harvest technology startups

Not for

It is not the right fit if.

  • You have no product that works in a farmer's hands yet, so payers would be shown a plan and no pilot could start.
  • Your field agents meet leads but nobody records them, so a new push would add names to a gap that already loses them.
  • You have not decided what a pilot costs the partner, so each conversation would end with a different offer.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we generate leads from farmers or from partners?
Both, but for different jobs. Farmer leads show the product is used; partner leads bring payment. Start by deciding which one your next quarter's survival depends on, and build the list and message for that audience first.
How do we find the right person at an input company?
Start with the role that owns the problem your product solves, such as dealer network, field marketing or new products. Use the company's own public pages and your network, and ask each contact who else should hear about it.
Do you supply farmer contact lists?
No. We build the approach, the target list of organisations and the log. Any farmer contact must come from your own users or from partners with permission to share it.
How do we reach a payer who does not answer cold messages?
Go through someone they already trust, such as a field officer, an FPO leader or an adviser, and send a short note that names their problem. Payers are few, and each has a procurement process, so GullySales builds the list by organisation and role.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for AgriTech startups

Everything else we would do for you.

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Also for AgriTech startups

Or start from the overview: sales and marketing for AgriTech startups.

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