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AgriTech startups · Social media

Post what a farmer, a dealer and a funder each need to see, in separate places.

Social media marketing for an AgriTech startup means using YouTube, WhatsApp channels, Facebook and LinkedIn for different readers: farmers who watch a demonstration, dealers who forward it and partners who check the founder's credibility. GullySales plans which post goes where and who it is for.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for AgriTech startups

Sales and marketing for AgriTech startups, the overview.

Last updated 18 Oct 2026.

For AgriTech startups

Where it usually goes wrong, and what we would do.

  • “Farmers watch, they do not read”

    A farmer learns a new tool from a short video in the local language, filmed on a farm like their own. A text post with a product graphic reaches no one who holds a plough.

  • “LinkedIn is for partners and investors, not farmers”

    The input company head and the bank officer look at LinkedIn. A post there should show the pilot design and the field work, not a farmer tutorial.

  • “The field team's footage sits on phones”

    Field agents record visits, demonstrations and farmer reactions every day. Without permission, a caption and a place to post, none of it reaches a channel.

  • “A farmer's face needs consent”

    Showing a farmer using the product builds trust, but only with the farmer's agreement, given in clear words. Reusing footage without asking damages the village relationship you depend on.

What we do

What we deliver for AgriTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan by reader

    A short plan stating what goes on YouTube, WhatsApp, Facebook and LinkedIn, and for which audience.

    Result: Every channel has a clear reader and purpose.

  2. Local-language demonstration videos

    Scripts and shot lists for short field demonstrations, in the farmer's own language and on a crop they grow.

    Result: A farmer sees the product working on familiar ground.

  3. Field footage workflow

    A simple route for field agents to send clips, with a caption sheet and a consent note for anyone shown.

    Result: Usable footage moves from phones to channels with consent recorded.

  4. Founder and partner posts

    LinkedIn posts that explain pilot design, field learning and what the product does for the payer.

    Result: Partners see the thinking behind the product.

  5. Comment and message handling

    A guide for answering farmer questions and partner enquiries on each channel.

    Result: Questions get a consistent answer from the right person.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

The posts that reach farmers, dealers and partners on their own channels.

A farmer using the app in the field
A short clip in the local language with consent. Proof is the real screen on a real phone in a real plot, not a staged demo.
Field agent explains setup
A video of the agent installing a sensor or onboarding a user. It shows a dealer or FPO how much effort the product asks for.
Pilot update for partners
A LinkedIn post on what was counted and what was learnt, naming the partner only with its permission. No result without the record behind it.
Founder on the problem
A post from the founder naming one problem in the sector and how the product addresses it. The detail is the problem, not the product features.
Question from a farmer, answered
A reply post that takes one farmer question and answers it in steps. It builds the habit of asking you, which suits an advisory product.

Who it is for

This is written for these AgriTech startups.

  • Farm advisory and crop planning apps
  • Agri marketplaces connecting farmers and buyers
  • Soil, water and weather sensor companies
  • Farm finance and credit startups
  • Drone and remote sensing analytics startups
  • Supply chain and traceability platforms
  • Input marketplaces for seed, fertiliser and crop protection
  • Cold chain and post-harvest technology startups

Not for

It is not the right fit if.

  • You cannot get a farmer's consent to appear, so the posts would show the product with no user.
  • Nobody can answer farmer comments and messages in their language, so a post that draws questions would leave them waiting.
  • You would post yield or income gains with no pilot record, which partners and farmers would both test.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should we start with for farmers?
Whichever your farmers already use, such as YouTube and WhatsApp. Ask ten users what they watch and share before you plan. Check each platform's current rules before running anything paid.
Can we feature farmers in posts?
Yes, with the farmer's clear agreement, ideally written down in a simple form in their language. Do not post a result you cannot show from your own records.
Should the founder be on LinkedIn?
For partner and investor reach, yes. A founder who posts about what they learn in the field gives a company head a reason to take the meeting.
Should the founder post on LinkedIn or on a farmer-facing platform?
Both, with different posts. LinkedIn is where partners and funders look; a farmer-facing channel needs the local language and a face the farmer can follow. The audiences are separate, so GullySales plans one calendar for each.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for AgriTech startups

Everything else we would do for you.

Closest to this: content and social

Also for AgriTech startups

Or start from the overview: sales and marketing for AgriTech startups.

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