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Conference organisers · Social media

Use LinkedIn and Instagram to show who will be in the room before the doors open.

Social media for a conference organiser is the work of showing speakers, delegates and sponsors in public, so that the next person scrolling can picture the day. GullySales works on the posts, speaker cards and sponsor mentions, and checks each platform's current rules before anything is scheduled.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for conference organisers

Sales and marketing for conference organisers, the overview.

Last updated 18 Oct 2026.

For conference organisers

Where it usually goes wrong, and what we would do.

  • “Professionals look for peers, not promotions”

    A manager decides after seeing colleagues and competitors say they are going. A post showing who has registered, with permission, carries more weight than an advertisement for the event.

  • “Speakers have the audiences, and they post once”

    A speaker announces the event on the day of confirmation and goes quiet. Without a card, a caption and a link ready to use, there is nothing easy to repost later.

  • “Sponsors want to be seen before the event”

    A vendor paid for visibility, and a thank-you post naming them, with their session or stall, gives them early proof. Silence until the day itself leaves the sponsor wondering what was bought.

  • “The event day produces the next edition's posts”

    Photographs, quotes from sessions and slide pages are the raw material for next year's invitation. Without someone assigned to capture and tag them, the best content of the year goes unrecorded.

What we do

What we deliver for conference organisers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A speaker card kit

    A branded card for each speaker with name, role and session, plus a caption and tagged link ready for them to post.

    Result: Each speaker has a card and a caption in their hands.

  2. A delegate announcement post format

    A simple post that shows a registered delegate's name and company, used only with their agreement.

    Result: Delegates who agree appear in a repeatable post.

  3. Sponsor recognition posts

    A post for each sponsor that names the vendor, the package and what they will show or speak about.

    Result: Every signed sponsor has a public post naming them.

  4. An event-day capture plan

    A list of who photographs, who collects quotes and who tags speakers, so material exists for later posts.

    Result: A named person owns capture for each part of the day.

  5. A LinkedIn page for the conference

    A page that outlasts any single edition, carrying programme updates, speaker news and archive highlights.

    Result: The event has a page that delegates can follow between editions.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan the posts that show who is in the room before the day.

Speaker card with a caption ready
A branded card with name, role and session, plus a tagged link. The speaker posts it once, and the card and caption must be in their hands to be reposted later.
Registered delegate announcement
A name and company post, used only when the delegate agrees. It shows a manager that peers are going, which carries more weight than an advertisement.
Sponsor thank-you naming their session
A post for each signed vendor with the package and what they will show. It gives the sponsor early proof of what the package bought.
Behind the programme committee
A short post on how the sessions were chosen, from the committee that chose them. It tells a senior delegate the agenda was selected, not filled.
Event-day quotes from sessions
One photograph and one line from a talk, captured by a person assigned for it. These become next year's invitation, so the speaker must be tagged and the quote approved.

Who it is for

This is written for these conference organisers.

  • Technology and startup conference organisers in Bengaluru, Hyderabad and Pune
  • Healthcare and pharma conference organisers who work with medical bodies
  • Finance, banking and insurance summit organisers
  • Education and edtech summit organisers
  • Retail, e-commerce and supply chain summit organisers
  • Association and chamber of commerce events run by a professional body
  • Awards and conclave organisers that pair a conference with a ceremony
  • Hybrid and online conference organisers that sell a live stream alongside the room

Not for

It is not the right fit if.

  • You have no confirmed speakers yet, so there is no one to show and the posts would only repeat a date.
  • No one owns the event-day capture, so the best material of the year would go unrecorded.
  • Your delegates are invited privately and would not want their names shown in public posts.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform comes first for a professional conference?
LinkedIn is where managers look for peers and speakers, so it leads for a B2B event. A consumer-facing or creator event may need Instagram as well, decided after reading your audience.
Can we name registered delegates in a post?
Ask each person first and keep their agreement on record. Name only those who said yes, and use the platform's own tagging rather than copying private details.
Should we run paid posts?
Paid reach can put the programme in front of the right job titles, but check the platform's current rules and set a budget you agree in advance. Organic posts from speakers still carry the trust.
What if a speaker never reposts the event?
Make it easier, since a speaker rarely posts from a blank page. Send the card, a finished caption and the tagged link together. If they still stay quiet, you can see from the link that no seats came and plan around it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for conference organisers

Everything else we would do for you.

Closest to this: content and social

Also for conference organisers

Or start from the overview: sales and marketing for conference organisers.

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