Coworking space rental · Digital marketing
Choose the few channels that bring tours, then do each one properly.
Digital marketing for a coworking space is the combination of search, maps, social, messaging, ads and email that brings a visitor from first search to a signed membership. GullySales works on which channels fit your centre and how each is measured against booked tours.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026.
For coworking space rental
Where it usually goes wrong, and what we would do.
“The goal is a desk occupied, not a click”
Impressions and followers feel like progress. A desk left empty at the end of the month is the figure that matters. Every channel is judged by tours booked and members joined, and the other numbers sit behind them.
“One centre cannot use every channel”
A single space with a small team cannot run search, ads, video, events and email at once. Pick two or three that suit the buyers you want, and leave the others until the first ones work.
“Paid ads multiply what the page already does”
If the plan page is vague and the tour path is slow, ads pay for visitors who leave. Fix the page and the reply first, then decide whether paid reach is worth the cost.
“Offline still feeds online”
A visitor who heard of you from a neighbour or at a founder meetup searches your name afterwards. If the Maps profile and the website are thin, the introduction is wasted at the last step.
What we do
What we deliver for coworking space rental.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel plan tied to tours
A short document naming the channels to use, the reason for each and the number that shows it is working.
Result: Each channel has one tour-based number beside it.
A baseline of current numbers
Enquiries, tours, joined members and occupied desks recorded before changes begin.
Result: You hold a written starting point to compare against.
A tracking set-up
Phone-call, WhatsApp and form tracking so each enquiry carries its source.
Result: Every enquiry is tagged with where it came from.
A modest paid test
If the pages are ready, a small, capped test on one search or Maps ad set, with a stop point you decide.
Result: Any paid spend has a cap and a stop rule you chose.
A review of what to stop
A look at channels that bring no tours, so effort moves to those that do.
Result: You can name a channel you stopped and the reason.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
Digital work follows how a person looks for a desk.
- coworking space near me
- Answered by the verified map listing with photographs, hours and a tour booking route.
- cost of a hot desk
- Answered by a plans and prices page, with starting rates and inclusions, so a visitor can compare before calling.
- cabin for five people
- Answered by a cabin page and a post aimed at founders on LinkedIn, with a floor plan and the seat count.
- meeting room by the hour
- Answered by a rooms page and a listing entry, with the booking rule and the hours when rooms are free.
- startup community and events
- Answered by event posts and a newsletter, which reach founders who may later rent a cabin.
Who it is for
This is written for these coworking space rental.
- Freelancers and independent professionals on hot desks
- Early-stage startups on dedicated desks and small cabins
- Remote employees of companies with no local office
- Small consulting, design and software teams on private cabins
- Companies using meeting rooms and day passes occasionally
- Chartered accountants, advocates and other professionals sharing space
- Corporate satellite teams that need a quiet city base
- Operators running several centres in one city
Not for
It is not the right fit if.
- The space has no one to give tours, and more reach would only fill an empty diary.
- You depend on a listing site and have not set up your own channels.
- You want one campaign for freelancers, startups and corporates, which need different messages.
How it works
How the digital marketing work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Agree the one aim
We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.
- 2
Check what is ready
We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.
- 3
Write the idea and the message sheet
We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.
- 4
Brief every channel from the same sheet
Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.
- 5
Run on the shared calendar
Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.
- 6
Measure as one campaign
Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What should a new space do first?
Is it better to hire an agency or a person?
Do we need a big budget?
Should a centre spend on ads in a slow month?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for coworking space rental
Everything else we would do for you.
Closest to this: strategy and research
Also for coworking space rental
Or start from the overview: sales and marketing for coworking space rental.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.