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EV charging station operators · Lead generation

Fill the pipeline with hosts who own parking and fleets who need a plug.

Lead generation for an EV charging operator means finding two kinds of enquiry: property owners who will give space and power, and fleets or drivers who will use the chargers. GullySales works on who to approach, what each is shown first and where every enquiry is recorded.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for EV charging station operators

Sales and marketing for EV charging station operators, the overview.

Last updated 18 Oct 2026.

For EV charging station operators

Where it usually goes wrong, and what we would do.

  • “The best lead owns a car park, not a charger”

    A mall manager, hotel owner or fuel station operator holds the space and the electrical load. A list of everyone who owns an electric car brings noise. A list of properties with open bays and steady visitors brings the people who can say yes.

  • “Fleet leads sit behind a transport head”

    A cab or delivery firm decides at the level of the transport or operations manager, who asks about billing, uptime and a person to call. A general enquiry form never reaches that manager, so the first approach needs a named role and a clear first offer.

  • “Drivers are leads for a single site”

    A driver who charges once at a mall is a lead for that mall station and the next one on the same route. Capturing a number at the charger, with consent, lets you tell that driver when a new station opens on the road they use.

  • “A lead that waits for a site survey goes cold”

    Host interest dips while a survey, load check and approval wait in a queue. Without a stated next step and an owner for each, the manager moves to a competing operator whose pitch arrived in a tidier form.

What we do

What we deliver for EV charging station operators.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A host target list by property

    Malls, hotels, hospitals, office parks, fuel stations and housing societies in your service area, each with the parking and footfall that make a charger worth hosting.

    Result: Every target has a named property and a decision maker to contact.

  2. A fleet target list by role

    Cab, delivery, staff-transport and corporate firms with the transport head named, and the first offer written for that role.

    Result: Each fleet prospect has a named manager and a stated first offer.

  3. An enquiry form that asks the right things

    Separate forms for hosts, fleets and drivers, asking about parking bays, vehicle type, connector need and best time to call.

    Result: Each enquiry arrives with enough detail to make the first call useful.

  4. A driver sign-up at the charger

    A short prompt on the charger screen or sticker inviting the driver to receive news of new stations, with consent stated.

    Result: New driver numbers carry a record of consent.

  5. A lead log with a next step

    One sheet or system line per lead showing source, role, status, next action and the person responsible.

    Result: No lead sits without a next action and an owner.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

What to record when a host or a fleet shows interest in your chargers.

Property type and parking count
Mall, hotel, hospital or office, with the number of bays. The person who answers fills it; it separates a site that fits two chargers from one that fits ten.
Who owns the parking
Owner, tenant or managing agent. Record the name, since a revenue-share talk with the wrong person goes nowhere.
Fleet size and daily route
Vehicles, shifts and the depot location. It tells you whether a fleet needs overnight or quick top-up charging.
Sanctioned load at the site
What the host knows or the electrician reports. A site without spare supply needs a different conversation from the start.
Where the lead heard of you
Charger sticker, host referral, driver feedback or outreach, so you can see which route brings sites worth visiting.

Who it is for

This is written for these EV charging station operators.

  • Public fast charging network operators
  • Destination chargers in malls and hotels
  • Residential society charging operators
  • Highway and fuel station charging operators
  • Fleet depot charging operators
  • Workplace charging providers
  • Charge point management software providers
  • Battery swapping operators

Not for

It is not the right fit if.

  • You have no one who can visit a site in the season you are planning, so new host leads would wait while competitors visit.
  • You have not decided the revenue terms you offer hosts, and a lead would ask for a figure nobody can give.
  • Your existing chargers sit idle, and winning more sites would add to the idle hours.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which leads matter more, hosts or drivers?
Both, for different reasons. Hosts decide where your network grows. Drivers and fleets decide whether the chargers earn. A network with hosts and no users, or users and no sites, stalls, so each gets its own route.
Can you buy a list of EV owners for us?
We do not recommend it. Bought lists carry consent problems and reach people who may never pass your station. Drivers who charged with you, and fleets you name yourself, are better leads.
How do we know which source is working?
Record where each lead came from when it is created. Compare sources by site visits for hosts and vehicles on the chargers for fleets, not by the number of enquiries alone.
Is a host who wants to be paid a rent worth pursuing?
Treat it as a different deal from revenue share. A fixed rent moves the risk of idle hours to you, so ask whether the site's traffic supports it. Many hosts accept a share once they see that chargers earn only when used.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for EV charging station operators

Everything else we would do for you.

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Also for EV charging station operators

Or start from the overview: sales and marketing for EV charging station operators.

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