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EV charging station operators · WhatsApp marketing

Answer the driver stuck at a charger on the app they already have open.

WhatsApp marketing for a charging operator is the use of a business number to answer drivers, onboard fleets and keep hosts informed. GullySales works on the number, the messages and the rules for who replies.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for EV charging station operators

Sales and marketing for EV charging station operators, the overview.

Last updated 18 Oct 2026.

For EV charging station operators

Where it usually goes wrong, and what we would do.

  • “A stuck driver messages, not emails”

    A driver whose charger will not start looks for a number on the unit. A WhatsApp number printed on a sticker, with a prompt that tells the driver what to send, gets the fault to a person quickly and politely.

  • “Fleet drivers need a shared group with rules”

    A cab company can have many drivers using a charger. A group run by the operator, with a named contact and clear rules on what to post, solves faults faster than a string of phone calls to the transport head.

  • “Hosts like short, dated updates”

    A property manager wants to know the installation stage and the date of the next step. A short message with a photograph answers without a call and leaves a record that can be shown to the owner.

  • “Consent and tone matter more than volume”

    Messages to drivers who did not agree to hear from you damage the number's standing. Send news of a new station only to those who opted in, and keep messages short and useful.

What we do

What we deliver for EV charging station operators.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business number and profile

    A business account with a clear name, description, opening hours and a catalogue of stations.

    Result: A driver who opens the profile sees the stations and a contact route.

  2. A sticker and a QR for each charger

    A prompt on each unit linking to the chat, with the station name pre-filled.

    Result: The operator knows which station a message concerns.

  3. Saved replies for common faults

    Answers for a charger that will not start, a payment problem, a wrong connector and a blocked bay.

    Result: A common fault receives a consistent reply.

  4. Fleet and host groups

    Separate groups or broadcast lists for fleets and hosts, with posting rules and a named owner.

    Result: Each group has a purpose, a rule sheet and an owner.

  5. An opt-in record

    A simple record of who agreed to receive news and from which station.

    Result: Every broadcast goes only to people with a recorded opt-in.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

Messages an operator sends or saves on WhatsApp.

Charger fault reply
A saved reply that asks for the station, the charger number and a photograph of the screen, so support acts without a second question.
How to start a session
A two-line message with the QR step, linked from the sticker on every charger.
Station status update
A short message for fleet drivers when a charger is down or back, written with a time and the bay.
Host progress note
A dated update on installation, utility and go-live, sent to the property contact and kept in the chat.
Opt-in confirmation
A message that records what the driver agreed to receive, saved before any offer is sent.

Who it is for

This is written for these EV charging station operators.

  • Public fast charging network operators
  • Destination chargers in malls and hotels
  • Residential society charging operators
  • Highway and fuel station charging operators
  • Fleet depot charging operators
  • Workplace charging providers
  • Charge point management software providers
  • Battery swapping operators

Not for

It is not the right fit if.

  • Your number is a personal phone, and a driver's fault report would reach someone off duty.
  • You plan to message every driver who ever charged, without their agreement, which breaks the platform's current rules.
  • You have no way to act on a fault report during the shift that received it.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is WhatsApp suitable for fault support?
Yes for first contact, since drivers already use it. Keep a clear route for urgent safety issues, with a phone number on the charger.
Can we send offers to all drivers?
Only to those who agreed to receive them. Check the platform's current rules on business messaging before starting.
Who should reply?
A named person or team with the authority to log a fault and update a driver. A reply that promises nothing and passes the message nowhere harms trust.
Can a driver pay through WhatsApp?
Payment inside the chat depends on the platform's current rules and your payment partner, so check both before promising it. Most operators keep payment in the app or at the charger and use WhatsApp for support, which suits a driver who is stuck.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for EV charging station operators

Everything else we would do for you.

Or start from the overview: sales and marketing for EV charging station operators.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

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