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EV charging station operators · Social media

Post what a driver needs on the road, and what a host needs to see.

Social media marketing for a charging operator is the use of posts and short videos to keep drivers informed and to show hosts that stations are well run. GullySales works on what to post, for whom and how to keep it from becoming a feed of announcements.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for EV charging station operators

Sales and marketing for EV charging station operators, the overview.

Last updated 18 Oct 2026.

For EV charging station operators

Where it usually goes wrong, and what we would do.

  • “Drivers want facts, not slogans”

    A post announcing a new station means little without the connector types, the location in plain terms and the nearby places to wait. A driver who saves the post for a later trip needs those details inside it.

  • “The audience splits in two”

    Drivers follow for news of stations and tips on charging. Property managers and fleet heads follow for proof that a network is run properly. One account serving both goes quiet for each, so posts need a clear reader.

  • “Behind-the-scenes posts build host trust”

    A photograph of a technician servicing a charger, or a note on how a fault was fixed, shows a property manager how maintenance works. These posts cost little and answer the question a host asks before signing.

  • “Community groups carry word of mouth”

    Owners of electric cars gather in groups on messaging apps and social platforms. A useful reply in those groups, with a station detail, travels further than an advertisement, provided it follows the group's own rules.

What we do

What we deliver for EV charging station operators.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An account purpose for each platform

    A short note on which platform serves drivers, which serves hosts and fleets, and what each will post.

    Result: Each account has a stated reader and a posting purpose.

  2. Post formats for stations

    Templates for a new station, a route guide, a fault notice and a driver tip, each carrying the facts a driver needs.

    Result: A new station post includes connector types, location and nearby stops.

  3. A host proof series

    Posts showing installation, maintenance and a running site, with the host's permission.

    Result: Each host-facing post is cleared with the host before it goes live.

  4. Reply and comment handling

    A short guide for answering questions and faults raised in comments, including who responds and what is passed to support.

    Result: A comment about a fault reaches the person who can act.

  5. A content calendar

    A list of planned posts tied to station openings, route guides and festival travel periods.

    Result: The next set of posts is written against real openings.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts that suit a charging operator, each with the proof it needs.

A new station going live
Photographs of the bays, connector types and address, posted after the charger is tested. Needs the host's agreement on naming the property.
How to start a session at our chargers
A short clip showing the app or QR step by step. A driver arriving for the first time watches it before the visit.
Route charging stops
A map-style post of stations along a popular road with distances. Needs the data checked on the day of posting.
A fault fixed
A plain note on what failed and what was done. Builds trust with drivers and shows hosts how you respond.
A host explainer
What a property gives and receives. Aim it at a property manager's feed, with figures left out unless the host approves.

Who it is for

This is written for these EV charging station operators.

  • Public fast charging network operators
  • Destination chargers in malls and hotels
  • Residential society charging operators
  • Highway and fuel station charging operators
  • Fleet depot charging operators
  • Workplace charging providers
  • Charge point management software providers
  • Battery swapping operators

Not for

It is not the right fit if.

  • You have no photographs of finished stations, and posts would use stock pictures drivers recognise as borrowed.
  • Nobody checks messages or comments, and a driver asking about a fault would find no answer.
  • Your stations are not yet working, and a post about them would bring complaints about the wait.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a charging operator start with?
Start where your drivers already look for charging news and where your hosts check a company. Usually one or two platforms done properly beat five neglected ones, so choose from your own enquiries.
Can we show customers charging in our posts?
Ask the driver first and keep their number plate out of view. Check the platform's current rules on content featuring people.
Should we boost every post?
No. Boost posts that carry a station detail near the people who can use it, and judge them by the drivers reached and the enquiries they send.
Can we repost a driver's photograph of our charger?
Only with the driver's clear permission, asked in writing, and with no number plate visible. A reshare without asking invites a complaint and can breach the platform's current rules. A request takes a minute, and most drivers agree.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for EV charging station operators

Everything else we would do for you.

Closest to this: content and social

Also for EV charging station operators

Or start from the overview: sales and marketing for EV charging station operators.

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