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Farm automation companies · Social media

Show a gate valve opening on a phone screen and let farmers share the clip.

Social media marketing for a farm automation company means short videos and posts that show a unit doing its job on a real plot. GullySales works on the clip formats, the regional-language captions and the way comments and messages become recorded enquiries.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An agribusiness field officer reviewing a seasonal crew roster with supervisors at a crop collection point

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for farm automation companies

Sales and marketing for farm automation companies, the overview.

Last updated 18 Oct 2026.

For farm automation companies

Where it usually goes wrong, and what we would do.

  • “A clip of the unit working beats a description”

    A farmer who watches a motor start from a phone, on a farm like theirs, believes more than one who reads a feature list. The clip needs the farm, the farmer and the result in one view.

  • “Farmers share videos in village groups”

    A good clip travels through WhatsApp groups and farmer pages before it reaches your account. Captions in the local language and a visible phone number let that spread turn into calls.

  • “Comments ask what a brochure never answers”

    Under a video, farmers ask the price, the signal needed and whether it works in rain. Left unanswered for days, those comments tell every other viewer that nobody supports the product.

What we do

What we deliver for farm automation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A clip format for each product

    A repeatable shape for the starter, the valve controller and the sensor: the farm, the problem, the unit working, the owner speaking.

    Result: Each new clip follows the same order, so filming on a farm needs no fresh planning.

  2. Regional-language captions

    Subtitles and written captions in the district language, checked by a speaker of that language.

    Result: The clip makes sense on mute in the village's own words.

  3. A comment and message answer list

    Ready answers for price, network, rain, warranty and support, kept current by your team.

    Result: Questions under a post get a considered reply from the same list.

  4. Farm owner permission note

    A short consent form for farmers who appear in videos, kept with the clip.

    Result: Every video has a signed permission on file.

  5. Enquiry capture from social

    A routine that moves a comment or direct message into the lead register with its source.

    Result: The register shows which posts produced calls.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Clips and posts to plan for growers who watch before they buy.

Starter switching a motor from a phone
A short vertical clip at the pump, the phone in the farmer's hand and the motor starting. Add a caption in the local language and show the unit's model.
Valve zones opening one after another
A close clip of the valves and the controller screen in a drip field. It needs the owner's permission, and the model name should be visible.
What happens at the pump after a power cut
A clip showing the unit restart, or stay off, as designed. It answers the doubter's question without a speech.
Installation day on a real plot
Photos of the technician fixing the starter, the wiring and the first run. Record only what happened and name no result.
A dealer explains the unit in the local language
The dealer speaking to farmers in the shop. It builds trust and gives dealers a clip they can forward in village groups.

Who it is for

This is written for these farm automation companies.

  • Mobile pump starter and motor controller makers
  • Drip and sprinkler automation and valve controller suppliers
  • Soil moisture and weather sensor companies
  • Polyhouse and greenhouse climate control providers
  • Fertigation automation suppliers
  • Livestock, dairy and poultry shed automation suppliers
  • Solar pump controller and monitoring suppliers
  • Integrators who install and support automation for estates and large farms

Not for

It is not the right fit if.

  • You plan to show a farmer's saving or yield in a post. Do not state results in money, water or crop, and ask the owner before filming any farm.
  • Nobody can answer comments in the farmer's language, and unanswered questions under a clip look worse than no clip.
  • You have no unit working in the field yet, so a video would have to be staged or borrowed.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should we start with?
Start where your buyers already watch video and share messages; in farming districts that includes WhatsApp and YouTube. Check what your own customers use before choosing.
Can we show a farmer's savings in a post?
Only if it comes from your own recorded installation, labelled as one example, with the farmer's permission. Do not add figures from outside sources.
Should posts name the farmer whose plot we filmed?
Only with the farmer's clear consent, given before filming and recorded. A farm is a livelihood and a home, and a name on a post can bring visitors or questions the owner did not expect. If consent is not recorded, leave the name out and show the unit.
What should we do when a viewer reports a fault in a comment?
Reply publicly with a line asking them to message the service number, then handle it in private. Support in a comment thread shows the whole village how you treat a customer, so answer promptly in tone, take the details by message, and log the fault in the support record.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for farm automation companies

Everything else we would do for you.

Closest to this: content and social

Also for farm automation companies

Or start from the overview: sales and marketing for farm automation companies.

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