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Film production houses · Digital marketing

Treat the banner's online presence as a pitch that works while the producer is on set.

Digital marketing for a film production house is the web page, search listings, social accounts, email and messaging that together present the banner to the trade. GullySales decides which of these the house needs, writes the first version of each and joins them into one picture.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for film production houses

Sales and marketing for film production houses, the overview.

Last updated 18 Oct 2026.

For film production houses

Where it usually goes wrong, and what we would do.

  • “The trade reads the banner online before the meeting”

    A financier or buyer searches, scrolls a website and looks at an account or two. If the story differs between them, the house looks disorganised before anyone has spoken.

  • “A film release is a short window; the house is a long one”

    Spend and attention gather around release day and then stop. The banner's online presence has to serve the next project as well, which means current slate and credits.

  • “Paid promotion belongs to the film, not the house”

    Advertising for a release is usually run by the distributor or a publicity agency. The house's own digital work is aimed at the trade, so mixing the two causes confusion about who owns what.

What we do

What we deliver for film production houses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Online presence review

    A look at the website, search results, social accounts and listings, with a note of what conflicts or is missing.

    Result: One list of what to correct first.

  2. Channel choice note

    A short note on which channels the house needs for the trade and which it can skip.

    Result: Effort goes to places the trade looks.

  3. Banner story and wording

    One description of the house, its films and its work, for use across the website, listings and profiles.

    Result: The banner says the same thing everywhere.

  4. Trade email update

    A short update template for financiers and buyers about the slate and news.

    Result: You have a ready form for telling the trade what is new.

  5. Split of roles with the distributor

    A note of which promotion the distributor or publicity agency runs and which the house runs.

    Result: Nobody doubles up on release promotion.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

The searches the trade makes about the house, and what each should find.

banner name films
The brand search a financier makes after a meeting. The answer is one site page and an accurate social profile, both held by the house.
production house in Chennai for foreign shoots
A services page, a short credits list and a form that reaches the line producer directly.
who produced film title
A film page that names the banner and the people behind it, with a link to the house page.
film co-production India
A page for foreign producers showing the house's partners and an enquiry route to a named contact.
film financing for regional cinema
A page where a financier reads how the house reports to its backers, written without figures or promises.

Who it is for

This is written for these film production houses.

  • Mainstream Hindi and regional-language feature production houses
  • Independent producers working on festival and art-house films
  • Production houses attached to a star or a director
  • Co-production companies working with studios abroad
  • Service-production houses that shoot for other producers and foreign units
  • Producers of low-budget genre films aimed at digital release
  • Regional cinema producers in Tamil, Telugu, Malayalam, Kannada, Marathi, Bengali, Punjabi and Bhojpuri

Not for

It is not the right fit if.

  • The banner has no finished work or credits to point people to, so an online presence would be empty
  • Contracts bar any announcement for now, so there is little to publish

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need all channels?
No. Choose the ones your buyers use. For most houses that means a website, a business profile on a professional network and a lightly used social account.
Do you run release advertising?
Release advertising is normally the distributor's or a publicity agency's work. We focus on the house's own presence to the trade, and can coordinate with whoever runs the release.
Who owns a film's online accounts, the house or the distributor?
Agree it in writing before release. Distributors can run the release pages while the house keeps the banner's own accounts. Ownership of handles, passwords and the audience should be set in the contract and read by your adviser.
How do we read results when a film has no release yet?
Read who visits the banner pages: financiers, outside units and trade readers. Count enquiries and conversations begun, not likes. A house before a release has few visitors, so each enquiry is noted with its source and what the person asked for.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for film production houses

Everything else we would do for you.

Closest to this: strategy and research

Also for film production houses

Or start from the overview: sales and marketing for film production houses.

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