Skip to content
GullySales
Tell us what you need

InsurTech startups · Website

Show who stands behind the policy, how a claim works and what happens after payment.

A website for an InsurTech startup is where a cautious buyer decides whether to trust you with a policy. GullySales works on the structure, the trust pages and the quote journey, with registration and disclosure wording supplied and approved by your compliance officer.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for InsurTech startups

Sales and marketing for InsurTech startups, the overview.

Last updated 18 Oct 2026.

For InsurTech startups

Where it usually goes wrong, and what we would do.

  • “The buyer looks for proof of who you are”

    Before typing an age and a city, a visitor wants to know who is behind the site, who the insurer is and who answers when a claim arises. Missing answers read as risk.

  • “The quote form is the narrowest point”

    Every extra field loses someone, yet the quote needs enough to be accurate. Ask only what the quote requires, then collect the rest on a call, with consent for that call stated beside the button.

  • “Claims information belongs before payment”

    A page showing the documents, the helpline and the path of a claim is read by the buyer who worries about rejection. Putting it behind a login hides the very thing that builds confidence.

  • “Employers and individuals need separate doors”

    An HR head and a rider arrive with different questions. A visible split on the home page sends each to the material meant for them, and keeps the individual journey free of group-cover detail.

What we do

What we deliver for InsurTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Trust and about pages

    Pages showing the company, the licensed status you hold and the partners you work with, using details your compliance officer supplies.

    Result: A visitor can find who is responsible for the policy.

  2. Quote journey review

    A walk through your form and steps on a phone, with the fields and steps that lose people listed.

    Result: You get a marked list of friction points.

  3. Claims and support pages

    Documents, steps and contact points written in plain words.

    Result: The claims route is readable before payment.

  4. Employer section

    Pages and downloads for HR heads, with an enquiry form of their own.

    Result: Group-cover visitors have their own route.

  5. Disclosure and consent blocks

    Standard wording for registration, partners and call consent placed where it is needed.

    Result: The same approved wording appears across the site.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

Build pages that answer the question a buyer types before trusting a quote form.

who is behind this insurance company
An about page showing the licence type, the insurer partners and a named officer, as your compliance officer approves.
how to claim health insurance
A claims page placed before payment, listing the steps, the helpline and what the insurer asks for.
group health insurance for employees
An employer door with its own page, form and the relationship manager's role explained.
insurance quote without calls
A quote page that states the contact choice, with consent asked at the form and not hidden in the footer.
policy exclusions explained
A page of exclusions in plain words with a link to the wording, reviewed by compliance before publishing.

Who it is for

This is written for these InsurTech startups.

  • Online health and term insurance seller startups working as corporate agents or brokers
  • Micro-insurance startups for gig and blue-collar workers
  • Embedded insurance startups selling through apps and merchants
  • Group health and employee benefits platform startups
  • Motor and two-wheeler insurance renewal startups
  • Claims-processing and policy-servicing technology startups
  • Insurance comparison and advisory startups
  • Parametric and crop insurance technology startups

Not for

It is not the right fit if.

  • You sell only through a partner app today, so a full website would carry pages with no journey behind them.
  • Your compliance officer has not settled what must appear on the site, so building it now would mean a second rebuild.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a website if we sell through an app?
Yes. Search, employers and partners all look for a site, and a cautious buyer checks it before trusting the app. It can be small, but it should be clear.
What must appear on the site by law?
That depends on whether you act as an agent, broker or aggregator, and the rules change. Your compliance officer or legal adviser should list the required details, and we place them.
What must appear on the site by law?
Disclosures depend on whether you are a corporate agent, broker or web aggregator, and rules change. Ask your compliance officer for the current list and keep it as a checklist for every page. GullySales builds the layout around the items you supply.
Should the quote form ask for health details?
Only what the quote needs, and only after the buyer has seen who is collecting it and why. Every extra field loses some visitors and adds a duty to protect the data. Ask your compliance officer which details the insurer requires at the quote step.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for InsurTech startups

Everything else we would do for you.

Closest to this: search and visibility

Also for InsurTech startups

Or start from the overview: sales and marketing for InsurTech startups.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need