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Marketplace platforms · Digital marketing

Plan search, ads, social and messages as one system that fills a locality.

Digital marketing for a marketplace brings together search, paid ads, social media, email and messaging to reach providers and buyers in the right order. GullySales sets the order by locality, so spend meets supply that is already there.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for marketplace platforms

Sales and marketing for marketplace platforms, the overview.

Last updated 18 Oct 2026.

For marketplace platforms

Where it usually goes wrong, and what we would do.

  • “Channels should follow the stage of the locality”

    A new locality needs providers first, so the effort goes to field work, calls and trade groups. A locality with supply needs buyers, so search and local ads take over. Running every channel at once wastes spend on one side while the other is still empty.

  • “Acquisition cost differs for each side”

    A buyer from an ad and a provider from a field visit cost different amounts and bring different value. Comparing them under one cost figure misleads. Track each side separately, and compare cost against first transactions rather than sign-ups.

  • “Brand and performance both matter”

    A new platform asks strangers to trust it with money and access to their home or shop. Ads for a booking work better where the name is already known from local groups, reviews and word of mouth. Brand effort and direct response effort support each other.

  • “Measurement should reach the booking”

    Clicks and installs are early signals. A marketing report that stops there cannot tell you which campaign brought a booking. Connecting ad sources to registration and first booking is the base of every budget decision.

What we do

What we deliver for marketplace platforms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A locality-by-locality channel plan

    A plan stating, for each locality, which side is being built and which channels carry the effort.

    Result: A plan table showing the side and channels per locality.

  2. Campaign structure for two sides

    Separate campaigns, audiences and messages for providers and buyers, with its own budget and measure.

    Result: A campaign list with a budget line and a measure for each side.

  3. Tracking from click to booking

    Links, codes and events set so each registration and booking can be traced to its source.

    Result: A report of bookings by campaign.

  4. A budget rule tied to supply

    A rule that releases buyer spend in a locality only when enough providers there are active.

    Result: A written threshold agreed before buyer ads start.

  5. A learning log

    A record of what was tried in each locality, what happened and what changed, kept for the next launch.

    Result: A log the team reads before opening a new locality.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

The channels to plan match what a buyer types at each stage.

book a plumber online
A high-intent search that suits a paid search advert pointing to a locality page. Spend only where providers are live.
best tutors in Bengaluru
A comparison search that suits a guide page and reviews. Buyers here are still choosing, so proof matters more than a promotion.
earn extra income as a freelancer
A provider-side search. A short landing page with the fee, sign-up steps and a field-agent callback fits better than a long form.
how to hire a verified caterer
An informational search suited to a guide. It builds trust and links to the vendor listings.
service marketplace alternative
A comparison search for a rival's name. Handle it with a plain comparison page and be careful with claims about competitors.

Who it is for

This is written for these marketplace platforms.

  • Home and local services marketplaces
  • B2B sourcing and trade marketplaces
  • Freelancer and professional talent marketplaces
  • Rental and equipment-sharing platforms
  • Tutor, coach and course marketplaces
  • Used goods and vehicle marketplaces
  • Farm produce and agri input marketplaces
  • Event, wedding and vendor discovery platforms

Not for

It is not the right fit if.

  • You are in more than a couple of localities and none has enough providers, so spend would reach buyers who find nothing.
  • You cannot yet track a booking back to its source, so budget would move on guesses.
  • Your sign-up flow is long and broken on mobile, so ads would pay to send people to a page they leave.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a marketplace start?
With one locality and one service. Fill the first side, open the second, and learn before moving. We help set what counts as filled.
How do we compare channels fairly?
By cost per first transaction on each side, not by cost per sign-up. We help you connect the sources to bookings so the comparison uses your own data.
Which platforms suit a provider-recruitment campaign?
Choose where the trade spends its time. Tradespeople lean towards short video and messaging apps, professionals towards networking sites. Test one platform in one locality, and watch which recruits actually take a booking before widening.
Is brand advertising worth it for a marketplace?
Only once supply is deep enough to serve the people who see it. Awareness that sends buyers to an empty locality wastes the introduction. Build presence where you can deliver, then widen the area as providers join.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for marketplace platforms

Everything else we would do for you.

Closest to this: strategy and research

Also for marketplace platforms

Or start from the overview: sales and marketing for marketplace platforms.

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