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OTT content studios · Lead generation

Find the platform executive whose slate has the gap your series fills.

Lead generation for an OTT content studio means building a list of the people who can commission, acquire or fund a series, and reaching each with a project that fits. GullySales works on the list, the first message for each audience and the record of every reply.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for OTT content studios

Sales and marketing for OTT content studios, the overview.

Last updated 18 Oct 2026.

For OTT content studios

Where it usually goes wrong, and what we would do.

  • “The buyer is a person, not a platform”

    A platform has an originals team, an acquisitions team, regional language heads and a marketing group, and each buys different things. A pitch addressed to the platform name lands with whoever opens the inbox. The lead is the named executive whose current slate shows a gap your project fills.

  • “Announcements are the best lead source”

    Platforms publish what they have commissioned, renewed and released. Read together, those announcements show which languages, genres and cost bands a team is buying and which it has stopped. A studio that reads them before writing arrives with a reason to be heard, not a general introduction.

  • “Brand-funded series have a separate buyer”

    A consumer brand that pays for entertainment sits in a marketing team or at an entertainment agency, and neither reads a series bible the way a commissioning executive does. These leads need a different first message, built around where the product would appear in the story and what the brand controls.

  • “Silence is not a no”

    A pitch with no reply may be sitting with an executive who has changed role, or waiting for a slate review. Without a record of who was sent what, the studio cannot tell a dead lead from a quiet one, and either gives up too soon or sends the same pack twice.

What we do

What we deliver for OTT content studios.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Target list of commissioners and acquirers

    Named executives at platforms, aggregators, brands and agencies, sorted by the language and genre each one buys.

    Result: A list you can open to see who should receive which project.

  2. First-message set

    A short note for each audience, whether platform team, brand marketer or aggregator, opening with the gap or the fit rather than a studio introduction.

    Result: Notes you can read and send under your own name.

  3. Project-to-buyer match sheet

    Each series and finished title set against the buyers on the list that fit it, with the reason written beside every match.

    Result: A sheet showing why a project is going to a given buyer.

  4. Reply and silence log

    Every pitch sent, to whom, on what date and with what response, so a quiet lead is separated from a closed one.

    Result: A log that answers what happened to a pitch without searching email.

  5. Introduction list

    Writers, directors, agencies and past collaborators who know a commissioner, with a note on which project to raise with each.

    Result: A named list of people who could introduce you.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

What to write down about each commissioner, acquirer or brand before a note goes out.

Role and remit
The person's role, the genres and languages they have said in public that they want, and their latest announced slate.
Slate gap noted
One line on what the platform lacks that this project supplies, such as a regional thriller. Without it the first message has no reason.
Project matched
Which series from your bible goes to which contact. One contact receives one project at a time.
Route of introduction
Who at the studio knows this person, or the festival or panel where they met, so the note can open with a real connection.
Reply or silence
The date sent, what came back and who spoke last, so quiet is recorded and not guessed.
Brand-side buyer
A separate row for brand marketers, with the product line and the audience they target. They buy fit and reach more than story.

Who it is for

This is written for these OTT content studios.

  • Studios producing scripted web series for national platforms
  • Regional-language originals studios
  • Short-form and micro-drama studios
  • Documentary and true-crime series producers
  • Studios that run their own channels or apps
  • Branded-series studios working with consumer brands
  • Studios licensing finished catalogue to platforms

Not for

It is not the right fit if.

  • The studio has no series bible or pilot ready to send, so a first message would have nothing to attach
  • Nobody at the studio will own the follow-up, and replies would go cold in a shared inbox
  • You expect outreach to produce meetings on demand, when a platform alone decides whether to meet

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do you send pitches under our studio name?
Pitches go out in the form and name you approve. We prepare the lists and notes with you, and nothing is sent that you have not read. Who signs and who follows up remains your decision.
Can you promise meetings with platform executives?
No. We build the list, write the note and follow up, but a platform decides whether to take a meeting. What we show you is who was approached, with which project, and what came back.
Can we pitch the same project to two platforms at once?
Check your option and exclusivity terms first, because an earlier conversation or agreement may bar it. Where nothing binds you, answer honestly if asked. We log which platform holds which project so two messages never contradict each other.
Should the first message include the script?
No. Send a short note with a link to a controlled file holding the bible or a sample. A script travels once it is attached, and a platform may need an agreement before reading it. Let the contact ask for more once the idea has landed.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for OTT content studios

Everything else we would do for you.

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Also for OTT content studios

Or start from the overview: sales and marketing for OTT content studios.

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