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Public relations agencies · Social media

Show your thinking in public, where a founder is already looking.

Social media marketing for a PR agency is showing how your team reads the news and shapes a story, to the people who buy that skill. GullySales plans what your principals say, where, and how a comment becomes a meeting.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A communications team reviewing briefing material and media references

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for public relations agencies

Sales and marketing for public relations agencies, the overview.

Last updated 22 Oct 2026.

For public relations agencies

Where it usually goes wrong, and what we would do.

  • “A PR agency that is silent looks unsure”

    Founders watch how an agency uses its own voice. A quiet LinkedIn page with no view on the week's news raises the question of what you would do for them. Share a view on how a story was told in the press, and the reader sees how your team thinks about an angle.

  • “LinkedIn is the working platform”

    Founders, communications heads and investors read it. Other platforms serve a different purpose. Put the effort where the buyer and their investors scroll. Pick the platform where founders and investors already read, and let the others carry only a light presence.

  • “Clients' news is not yours to post first”

    A launch or a funding story belongs to the client until they release it. Posts about work need clearance, and embargoes must be respected. Keep a list of what is cleared and what is held, and check each post against it before it goes out.

  • “Commentary beats self-praise”

    A short, informed view on how a story was covered teaches the reader and shows your judgement. A post about your own wins proves little. Write about a choice of angle or a lesson from a recent story, and leave your own awards and wins aside.

What we do

What we deliver for public relations agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Principal-led commentary plan

    Posts in the voice of your senior people on stories in the sectors you cover, drafted from your notes.

    Result: Buyers hear the people they would work with.

  2. Clearance rule for client news

    A short routine for checking what may be posted, when, and with whose approval, including embargo dates.

    Result: No post pre-empts a client's announcement.

  3. Sector-by-sector content calendar

    Posts matched to the beats you cover, timed to events and announcements in each.

    Result: Each sector's buyers see your view of their news.

  4. Engagement routine

    Who responds to a comment or a message, what they ask next and where the enquiry is recorded.

    Result: A comment from a founder reaches your pipeline.

  5. Post review against enquiries

    A record of which posts were followed by a message or a meeting request.

    Result: You keep the subjects that start conversations.

  6. Team sharing note

    A short note for your staff on how to share agency posts with their own contacts, with the clearance rules attached.

    Result: Posts reach the networks that already trust you.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

What a PR agency can post that a founder or a marketing head will stop for.

A reading of this week's funding story
A principal's LinkedIn post on how a company framed a round and what a reader would ask. Public facts only; the proof is the observation itself.
A press note rewritten before and after
A text post showing a sample note and the edited version, with the sender's permission or a made-up example. Shows how you work without naming a client.
What a journalist wants in the first line
A short video or text post from a principal, based on their own dealings with the press. No claims about what any outlet will carry.
A launch checklist for a founder
A carousel of steps before an announcement: spokesperson, embargo, quotes cleared, facts checked. Format is a document the founder can save.
A sector note for hospitals or developers
A post on what a clinical or project announcement needs before release, with a line that your clients should check with their own council or adviser.
An honest post about what PR cannot promise
A plain statement that coverage depends on the story and the outlet. Founders who read it stop asking for a guarantee.

Who it is for

This is written for these public relations agencies.

  • Funded startups and scaleups, from seed to late stage
  • Hospitals, clinics and diagnostic chains
  • Real estate developers launching projects
  • D2C and consumer brands entering new cities
  • Professional firms such as law, accounting and consulting practices
  • Educational institutions and edtech firms
  • Listed and unlisted mid-sized corporates
  • Founders building a personal profile

Not for

It is not the right fit if.

  • Your principal will not post, and the agency page alone would read as unsure.
  • You plan to post client news before the client has released it.
  • No one will reply to a comment or message from a prospect, so the page would show unanswered messages.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most?
LinkedIn, for the buyers you want. Others serve specific purposes, such as video. We recommend by the audience and your team's capacity. Keep captions factual and do not promise outcomes from a post.
Can we comment on a client's news?
Only after the client has released it and agreed to your commenting. We agree a rule at the start and keep it written down. Agree this rule in writing at the start of an engagement.
Will posting bring clients?
It builds familiarity with the people who hire agencies. We do not promise clients from posts, and we note which ones preceded a real conversation. We also record which posts were followed by a meeting.
Should our team members repost the principal's posts?
Yes, if they choose to and use their own words. A comment from a colleague carries more than a bare share. Do not pressure staff, and keep client names out of any repost unless the client has approved it in writing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for public relations agencies

Everything else we would do for you.

Closest to this: content and social

Also for public relations agencies

Or start from the overview: sales and marketing for public relations agencies.

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