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Public relations agencies · WhatsApp marketing

Use WhatsApp for the quick exchanges between a first meeting and a signed retainer.

WhatsApp marketing for a PR agency is using the app to answer questions, share drafts and move a conversation along, with the buyer's consent. GullySales sets up the business account, the replies and the rules about what is shared.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A communications team reviewing briefing material and media references

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for public relations agencies

Sales and marketing for public relations agencies, the overview.

Last updated 22 Oct 2026.

For public relations agencies

Where it usually goes wrong, and what we would do.

  • “Founders answer WhatsApp before email”

    A busy founder replies to a short message between meetings. A chat that stays on topic suits the way these buyers work. Keep the message short, give a clear question and move to a call when the topic needs more than a few lines.

  • “Drafts and embargoed news do not belong in a chat”

    A forwarded message can leave the room. Agree what goes by chat, what goes by protected link and what carries an embargo note. Share drafts through a protected link, mark embargoed material plainly and keep decisions in a short email afterwards.

  • “Groups blur the thread”

    A group with the founder, the marketing head and a lawyer fills up. Name who on your side writes in it, and record decisions by email. Name one person at your agency who writes in the group, and confirm outcomes in writing outside the chat.

  • “Mass messages to journalists are risky”

    Sending the same message to a long press list is poor practice. Reach only those who agreed, and check the platform's current rules. Message only people who agreed, offer a plain way to stop, and read the platform's current rules before any list message.

What we do

What we deliver for public relations agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business profile with sector list

    A WhatsApp Business account listing the sectors you cover, a link to your method page and a contact route.

    Result: A new contact sees what you do at once.

  2. Quick replies for first questions

    Saved answers on how a retainer works, what to prepare and how to book a meeting.

    Result: Your team replies consistently.

  3. Sharing rules for drafts

    A short rule on which files go by chat, which go by link and what carries an embargo note.

    Result: Client news stays controlled.

  4. Consent capture

    A line on the form and in the first reply asking permission to send updates, recorded in the CRM.

    Result: Every contact on your list agreed to be there.

  5. Handover to email for formal papers

    A rule that proposals and contracts go as documents, with WhatsApp used to confirm arrival.

    Result: Important papers are not lost in a scroll.

  6. Meeting-booking message

    A template offering a call or an in-person meeting, with a calendar link.

    Result: Conversations become booked meetings.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

The WhatsApp messages an agency can send in a sale, and what to note after each.

First reply to a founder's enquiry
Thank them, ask the date they need coverage by and the sector, and name who will call. Note the date so the principal knows when the brief is due.
Meeting confirmation
A line giving the time, the place or link and the people attending. Note the reply; an unconfirmed meeting gets a call before the slot.
Link to a sample note or case page
Send only material the client approved for sharing. Note which sample was sent, so a later message can build on it.
Handover to email for formal papers
A message saying the proposal and scope are coming by email, and why. Contracts and drafts stay out of the chat.
Consent to receive updates
Ask a prospect whether they want occasional notes on their sector, and record the answer with date. Without agreement, no list message.
Embargoed news reminder
A message to your own team, in an internal group, that a story is embargoed until a stated time. Never to a public group.

Who it is for

This is written for these public relations agencies.

  • Funded startups and scaleups, from seed to late stage
  • Hospitals, clinics and diagnostic chains
  • Real estate developers launching projects
  • D2C and consumer brands entering new cities
  • Professional firms such as law, accounting and consulting practices
  • Educational institutions and edtech firms
  • Listed and unlisted mid-sized corporates
  • Founders building a personal profile

Not for

It is not the right fit if.

  • You plan to send drafts, embargoed announcements or contracts through a chat.
  • You want to send a bulk message to every journalist in a contact list.
  • The agency has no shared business account, and client chats sit on personal phones.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is WhatsApp suitable for client work?
For quick questions and scheduling, yes. Keep drafts, contracts and embargoed material in formal channels so nothing important is lost. Short answers also suit buyers who are travelling or in meetings.
Can we send updates to a list?
Only to people who agreed to receive them, with a plain way to stop. Check the platform's current rules and your own adviser. Record consent in the CRM before sending anything further.
Who should reply?
The person who knows the account, with an office contact for first replies. We agree this so a message is not left unanswered. Agree who answers, and set a clear window in the day for replies.
May we message a journalist on WhatsApp about a client's story?
Only if the journalist has said they are fine with it, and never in bulk. A message from an unknown number to a reporter is read as spam and can damage the relationship. Many journalists prefer email, so ask which they prefer and respect the answer.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for public relations agencies

Everything else we would do for you.

Or start from the overview: sales and marketing for public relations agencies.

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