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Robotics startups · Social media

Show the robot at work, then say which plant it runs in.

Social media marketing for a robotics startup is the use of LinkedIn, YouTube and short video to show a machine doing real work before the people who approve its purchase. GullySales plans the clips, the posts and the replies that keep the robot in view between demos.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Automation engineers inspect a guarded robotic production cell

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for robotics startups

Sales and marketing for robotics startups, the overview.

Last updated 18 Oct 2026.

For robotics startups

Where it usually goes wrong, and what we would do.

  • “Plant heads read professional feeds”

    Operations and plant heads read LinkedIn and forward clips to colleagues. A reel built for a general audience wins applause from students and engineers, not purchase approvers, so channel and audience are chosen together.

  • “A clip needs context”

    A robot gliding down an aisle looks impressive and explains nothing. The viewer needs the job, the floor, the shift and the problem on screen at the start, or they scroll on.

  • “The founder posts, the company page sleeps”

    A founder's profile reaches further than the company page, yet posts appear after an expo and vanish. A buyer who checks the profile finds nothing recent and draws a conclusion.

  • “Hosts dislike being filmed”

    Plant managers worry about showing the floor, the process or the staff. Filming without written permission and a plan to blur sensitive areas loses the site as a reference.

What we do

What we deliver for robotics startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan

    A choice of LinkedIn, YouTube and one short-video channel, with the purpose of each written down.

    Result: Each channel has one stated job.

  2. Clip library

    Short working clips cut from site footage, each with the job named on screen and a caption in plain words.

    Result: A folder of clips sorted by job.

  3. Founder post guide

    Post outlines the founder can write in a short sitting, built on site visits, buyer questions and pilot lessons.

    Result: A list of post ideas drawn from real sites.

  4. Filming permission note

    A short form recording what may be filmed, what is blurred and where the clip may be used.

    Result: Every published clip has a permission on file.

  5. Public reply guidance

    Guidance on answering price, service and spares questions in comments, and on when to move to a call.

    Result: Written replies for the questions buyers ask first.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan clips that show a robot doing a named job.

A shift in the life of one robot
A short clip with the site, the job and the shift on screen first. It needs the host's written permission and a plan to blur anything sensitive.
Founder at an expo stand
A LinkedIn post naming the visitor's job, not the crowd. Proof needed is the question the visitor asked, with their consent.
Setting up on a new floor
A time-stamped sequence of mapping and test runs. It shows plant heads that installation is less disruptive than they fear.
What the robot cannot do
A plain post on the surface, lighting or gradient limits. Maintenance engineers share it because it reads as honest.
Service visit photograph
A technician at a customer site with the spares kit. It answers the service worry that buyers raise before price.

Who it is for

This is written for these robotics startups.

  • Warehouse and intralogistics robot makers
  • Inspection and surveillance robot startups
  • Agricultural and spraying drone and robot companies
  • Cobot and robotic arm integrators for factories
  • Hospital, hotel and service robot makers
  • Educational robotics kit and lab makers
  • Cleaning and facility robot startups
  • Robotics-as-a-service operators renting units by the shift

Not for

It is not the right fit if.

  • You have no host who has agreed to be filmed, so clips would show a lab and win applause from students only.
  • The founder will not post on their own profile, and the company page alone reaches few plant heads.
  • You cannot reply to comments from buyers the same day, so questions on a clip would sit unanswered.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is Instagram worth it for us?
Only for a robot sold to schools, hotels or retail, where the buyer is also a consumer. For factory and warehouse buyers we put effort into LinkedIn and YouTube first.
Do paid posts help?
Paid posts can put a clip before plant heads in a named industry or city. Whether to pay depends on the platform's current rules and your own budget, which we set with you.
Who films the robot?
Your team or ours, depending on the site. We write the shot list so footage taken on a busy shift can still be cut into clips a buyer understands.
Can we post footage from a customer's plant?
Only with the host's written permission. Plant heads worry about showing process and staff, so agree what may be filmed and what is blurred first. Without that, the site is lost as a reference.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for robotics startups

Everything else we would do for you.

Closest to this: content and social

Also for robotics startups

Or start from the overview: sales and marketing for robotics startups.

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