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Robotics startups · WhatsApp marketing

Send the video, the checklist and the next call date on WhatsApp.

WhatsApp marketing for a robotics startup is the use of a business account to send demo clips, readiness checklists and updates to buyers who already use the app for work. GullySales sets up the account, the templates and the rules for when a person takes over.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Automation engineers inspect a guarded robotic production cell

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for robotics startups

Sales and marketing for robotics startups, the overview.

Last updated 18 Oct 2026.

For robotics startups

Where it usually goes wrong, and what we would do.

  • “Plant heads forward clips”

    An operations head receives a short working video and passes it to maintenance and the owner on the same app. The clip travels further than an email attachment, provided it is short and names the job.

  • “Permission comes first”

    Sending bulk messages to a purchased list harms the number and the brand. Message only those who asked for information, met you at an expo or agreed on a call.

  • “Service needs a thread”

    After a sale, the maintenance head wants a place to report a fault and send a photo. A support number with a named person builds the trust the next buyer asks about.

  • “Price talk belongs to a person”

    A buyer asking about cost on chat expects a considered reply, not an automatic one. Templates carry clips and checklists, while a person carries the negotiation.

What we do

What we deliver for robotics startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business account setup

    A WhatsApp Business account with profile, a catalogue of jobs, labels and quick replies.

    Result: A profile that names the company and the jobs.

  2. Message templates

    Approved templates for demo confirmation, readiness checklist, post-demo summary and reminders.

    Result: A template for each stage.

  3. Opt-in routes

    Ways for expo contacts, form fills and callers to agree to messages.

    Result: A record of consent for every contact.

  4. Service line plan

    A plan for a named service contact, fault reporting and photo sharing for live sites.

    Result: A written route for a fault report.

  5. Handover rules

    Rules for when a conversation moves from template to a person.

    Result: A rule for each kind of reply.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

Send short clips and checklists, and keep price for a call.

Demo confirmation
The site address, the time, who attends and what to keep clear. It goes out once the plant head has agreed on a call.
Working clip of the same job
A short video of the robot on a floor like theirs. Plant heads forward it to maintenance and the owner.
Readiness checklist
Floor, network, charging point and safety needs in a single image or PDF. Ask for a reply with photographs of the area.
Service line message
After a sale, a named person and a number for faults and photographs. This is the thread new buyers ask to see.
Opt-in note
The line recorded when an expo contact agreed to receive messages. Without it, the contact is not messaged.

Who it is for

This is written for these robotics startups.

  • Warehouse and intralogistics robot makers
  • Inspection and surveillance robot startups
  • Agricultural and spraying drone and robot companies
  • Cobot and robotic arm integrators for factories
  • Hospital, hotel and service robot makers
  • Educational robotics kit and lab makers
  • Cleaning and facility robot startups
  • Robotics-as-a-service operators renting units by the shift

Not for

It is not the right fit if.

  • Your expo list never agreed to receive messages on the app, so sending would harm the number and the brand.
  • You have no named person to take over when a buyer asks about price, and a template cannot negotiate.
  • You have fewer than a handful of live deals, where a call and an email carry the work without an account set up.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we message our expo list?
Only contacts who agreed to hear from you on the app. We write the consent line for your stand and check the platform's current rules before any broadcast.
Is the API worth it?
For a startup with a few live deals, the Business app is enough. The API suits larger volumes and CRM links, and we recommend it only when your volume calls for it.
Should customers share a group?
A group suits the operators and service staff of a single site. Keep different customers apart, since plant details are confidential.
Should the service team use the same number as sales?
Use a separate line once you have installed robots. Faults and photographs need a quick answer from a technician, while sales threads need a considered one. Mixing them leaves a stuck robot waiting behind a price query.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for robotics startups

Everything else we would do for you.

Or start from the overview: sales and marketing for robotics startups.

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