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Seafood exporters · Social media

Show the plant to the sourcing head who has never visited it.

Social media for a seafood exporter is mostly a professional presence on LinkedIn and, for some buyers, WhatsApp status and Instagram, where importers check that a plant is real and active. GullySales works on what the company page shows, what the team posts and how buyers are approached.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Seafood product collection

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for seafood exporters

Sales and marketing for seafood exporters, the overview.

Last updated 18 Oct 2026.

For seafood exporters

Where it usually goes wrong, and what we would do.

  • “The importer looks you up before replying”

    A purchasing head who receives your email opens your LinkedIn page. An empty page, or one with a single logo post from two years ago, raises a doubt that no brochure can remove.

  • “Plant photos need care”

    Hygiene shows in the picture: clothing, floor, packing line, cold room. A photo taken for a visit, not for a buyer, can show something a quality manager reads the wrong way. Choose images with your quality head.

  • “People sell, not logos”

    Importers reply to a named export manager more than to a company page. The team members who speak to buyers should have complete profiles that say what they handle and which markets they cover.

  • “Fair contacts belong on the network”

    After a show, connecting with each person met on the stand, with a note naming the conversation, keeps the relationship alive through the long gap before a sample request.

What we do

What we deliver for seafood exporters.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. LinkedIn company page

    A clear page with product lines, markets served, plant description and links to the product pages on your site.

    Result: A page a buyer can read in a minute to see what the plant makes.

  2. Team profile set-up

    Profiles for the export and quality staff who deal with buyers, with plain descriptions of role and markets.

    Result: Each buyer-facing person has a profile that matches the company page.

  3. Plant and process post bank

    A set of posts drawn from real photos and facts about sorting, grading, freezing and packing, each checked by your quality head.

    Result: A bank of approved posts ready to schedule.

  4. Connection and message plan

    A route for linking with named importers and writing a short note after connection, based on the buyer lists.

    Result: A plan that says who connects with whom, and what the first note says.

  5. Fair-week posting plan

    Posts before, during and after an overseas show, announcing the stand, the products and the meeting slots.

    Result: A fair-week plan the team can follow without drafting daily.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan these posts for the sourcing heads who look you up before replying.

Receiving and grading on the line
Photographs of the floor with staff in protective clothing, approved by the quality head. Avoid any shot showing a customer's pack or brand.
Cold chain from plant to container
A short sequence from cold room to loading. Needs temperature records held by the quality team, so nothing shown is staged.
Meet the export desk
A profile of the people who answer buyers, with the markets each covers. Needs their consent and a real photograph.
A new pack or product line
A post on a species or pack you now offer, with the specification in the text. Needs the line to be running, not planned.
Back from a trade fair
A thank-you note naming the fair and what you showed. Pair it with connections to the people met, each with a personal line.
Packing and labelling close-up
A photograph of cartons and labels as shipped. Needs the label to be one the buyer approved, and no confidential brand visible.

Who it is for

This is written for these seafood exporters.

  • Frozen shrimp exporters with their own processing plant
  • Exporters of frozen and chilled finfish such as pomfret, seer fish and tuna
  • Cephalopod exporters for squid, cuttlefish and octopus
  • Dried and salted fish exporters
  • Crab and lobster exporters, including live and chilled shipments
  • Canned and value-added seafood exporters
  • Merchant exporters who source from plants and sell under their own brand
  • Exporters to the Gulf and South-East Asia who sell by the container to wholesalers

Not for

It is not the right fit if.

  • You have no one to approve plant photographs, and an image that shows a hygiene lapse is read by every buyer.
  • Your export desk does not check LinkedIn messages, so a buyer who replied to a post would wait.
  • You plan to post customer names or shipment details, which importers expect to stay private.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is Instagram useful for an exporter selling by the container?
For container buyers, LinkedIn and email matter more. Instagram can suit a brand that sells retail packs or private label, where the end consumer sees the product. Decide based on who buys.
Can we post photos of our processing floor?
Yes, if your quality head approves each image and no staff or product detail breaks your own hygiene and confidentiality rules. Check what your buyers' audits already ask of you.
Who should post, the company or the export manager?
Both have a place. The company page carries product and plant content, and the export manager's profile carries the conversation with buyers, which importers answer more readily.
Should we mention certifications in posts?
Only those your records support, and only as your compliance head words them. A claim about an approval that has lapsed or does not cover that market damages trust. Rules differ by market and body, so check with your own adviser first.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for seafood exporters

Everything else we would do for you.

Closest to this: content and social

Also for seafood exporters

Or start from the overview: sales and marketing for seafood exporters.

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