Signage companies · Social media
Film the switch-on, because that is the only clip this trade needs.
A board lighting up for the first time is thirty seconds of content that happens on every job and is filmed on almost none. GullySales makes that a rule on site, builds the posting plan around it, and runs a separate approach for the people awarding rollouts.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 5 Oct 2026.
For signage companies
Where it usually goes wrong, and what we would do.
“The switch-on is the whole content plan”
Dusk, a dark shopfront, and then the letters come on. It takes thirty seconds and it happens on every single job you do.
“Workshop clips travel further than finished boards”
Bending a neon tube, routing an acrylic letter, fixing modules into a channel. People watch things being made, and they share them.
“Instagram brings cafes; LinkedIn brings rollouts”
The two platforms deliver two completely different buyers. Posting the same thing to both wastes one of them entirely.
“Tagging the shop reaches its own customers”
The tailor whose board you made has followers on the same street. The tailor's post lands in front of the neighbours you want next.
What we do
What we deliver for signage companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A filming rule written into the job
Thirty seconds of the switch-on and three photographs of the finished board, taken by a named person on the crew before the vehicle leaves.
Result: Every installation produces something to post.
A posting plan by sign type
What goes out and when, rotating shop fronts, letters, neon and wayfinding so the feed shows the full range rather than one job repeated.
Result: Followers see everything you can make.
A workshop series shot during normal work
Short clips of fabrication, from routing and bending to fixing modules, filmed on ordinary working days rather than staged for a shoot.
Result: People who were not looking for a board start following.
A LinkedIn routine for projects teams
Rollout photographs and site counts posted for store launch, projects and facilities people, with connection requests to brands growing in your region.
Result: Multi-site buyers see the work that matters to them.
A permission line in the order form
A short clause letting you photograph, film and post the client's board, agreed at the time of the order instead of asked for afterwards.
Result: You can publish without ringing anybody.
A count of enquiries by platform
How many enquiries came from each platform and what they were for, so posting effort follows the buyer rather than the habit.
Result: You can stop posting where nobody is buying.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
What a signage maker posts on each platform, and what to ask for.
- Instagram reels of the switch-on
- Film the dark street, then the board lighting up, with the sign type named: glow sign, LED neon, 3D letters, ACP. Ask the shop owner viewing it to send a photo of their shopfront for a quote.
- YouTube of the workshop
- Show CNC routing, acrylic fixing and wiring on a normal working day. Buyers want proof you fabricate it yourselves. Add a pinned comment with the workshop address and the action: come and see a sample.
- LinkedIn for corporates and franchises
- Post one rollout story: survey, artwork approval, fabrication, installation across cities. The action is to send the brand guidelines and a few store locations for a pilot quote.
- Facebook and Google Business Profile for local shops
- Post a finished board with the locality named, and a note on whether the shop gets a power connection and permission for the board. The action is a call or WhatsApp with a shop photo.
- What not to post
- A client's board without their leave, rough wiring or fixing shortcuts, a failed first draft, and stock renders passed off as your work. Do not state a price on a post.
Who it is for
This is written for these signage companies.
- ACP and acrylic letter signboard makers
- LED and glow sign board manufacturers
- Neon and LED neon sign studios
- Corporate office and wayfinding signage companies
- Retail and franchise rollout signage vendors
- Outdoor hoarding and site branding companies
- Digital signage and display installers
- Flex, vinyl and vehicle branding printers
- Hospital and institutional signage specialists
Not for
It is not the right fit if.
- Your clients refuse to be filmed or named, and the order form carries no permission line.
- No one on site can film a board at switch-on, so the one clip worth posting would not exist.
- You expect a post to answer a rate enquiry, and the team has no habit of moving it to a call.
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
- 2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
- 3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
- 4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
- 5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need permission to post a client's board?
Which platform brings franchise work?
Someone comments asking the price of a board. Do we put it in the comment?
Can our installers appear in the videos while working at height?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for signage companies.
More for signage companies
Everything else we would do for you.
Closest to this: content and social
Also for signage companies
Or start from the overview: sales and marketing for signage companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.