Pathology labs · Healthcare
Be the lab the doctor writes on the prescription.
A patient walks out of a clinic with a prescription for six blood tests. Reception says the lab downstairs, or the one near the main road. If a lab's name is already printed on the pad, she goes there. If not, she rings two labs. What does a thyroid profile cost?
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
A pathology lab is chosen by the doctor who writes the prescription and by the patient who rings round for the price of a panel. Marketing makes the lab easy to find and its test menu easy to read. Sales is the price call, the collection booking and the corporate quote. GullySales handles that first call and the clinics that refer.
A pathology lab is a quiet business that loses patients in noisy ways. Phones ring while the phlebotomist is drawing blood. A clinic sends twenty patients a month and has never met the owner. A company asks for a staff health-check quote and hears back after the vendor it already knew. The testing is sound. The enquiry handling is the weak link.
How buyers decide
How pathology labs are chosen.
The referring doctor decides more than the patient does. Physicians, diabetologists, gynaecologists and paediatricians write the prescription, and many clinics keep one lab they send people to. After that, the patient weighs distance, ease of fasting, the price on the day and whether reports come on WhatsApp.
Search fills the gap where there is no referral. People type the test and their area, then compare listings by hours, ratings and a visible price. A lab that shows its panels, charges and collection timings on the listing gets the call that a health platform would otherwise take.
Corporate and institutional work moves on paper. HR teams, schools and clinics ask for a rate card, a sample report and the lab's accreditation where it holds one. They also want a named person for the camp day. These deals stall in the follow-up after the first meeting.
The problem
What usually goes wrong for pathology labs.
What owners tell us on the first call, in their words.
“The phone rings while the phlebotomist is drawing blood”
Calls about price and timings go unanswered during the morning rush. The caller tries the next lab, and the lab never learns it was asked.
“Staff quote different prices for the same panel”
One person says one figure, another says a different one. The patient notices, trusts neither and goes elsewhere.
“A clinic sends patients and has never met us”
A doctor's reception directs people to the lab it knows. Nobody from this lab has visited, so patients are sent to a competitor that did.
“Corporate health-check quotes are chased from memory”
An HR manager asks for a quote for a camp. The owner means to follow up and the week passes.
“Patients who must repeat tests are never reminded”
A diabetic or thyroid patient is told to test again after a few months. Nothing from the lab reminds them, and they book wherever is convenient.
“Reports are delayed and nobody tells the patient”
The report is held up and the patient finds out by ringing. The next review mentions the wait.
What we do
What we do for pathology labs.
Everything included for pathology labs, and the result each part is there to produce.
A call answered and written down
Price and booking calls, WhatsApp messages and forms are answered inside the hours agreed with you. Each one is logged against the test asked about.
Result: You can finally count the price calls that never became samples.
One price sheet for everyone at the counter
A written sheet of panels, charges and preparation, so every person quotes the same figure.
Result: Patients hear the same price from every voice.
A test and package page for each search
Pages for the thyroid profile, the diabetes panel and the senior check-up, each with what is included and how to prepare.
Result: A patient searching a test finds your lab and knows what to do.
A sheet that reaches the clinic's reception
A one-page sheet for each clinic with your test menu, timings and how reports are delivered. Any commercial arrangement stays between you and your own adviser.
Result: Reception has your lab's details when the prescription is written.
Corporate quotes chased to a decision
A quote template, a sample report and a follow-up for each HR manager, with a named person for the camp day.
Result: The company chooses on the quote, not on who replied first.
A report against the baseline
Enquiries by source and test, calls answered, corporate quotes won and repeat patients, set against the baseline taken before work starts.
Result: You can see whether the marketing brought samples or only calls.
How the result is measured
- Enquiries by source and by test
- Calls answered against calls missed
- Corporate quotes sent against quotes won
- Repeat patients for the same test
- Clinics sending patients, and how that changes
Recorded as a baseline before work starts, so every later report has an honest comparison.
Worth a page and a campaign of their own
Routine panels: thyroid, lipid, liver, kidney and sugar · Full body and annual health check packages · Diabetes monitoring and HbA1c · Antenatal and women's health panels · Pre-employment and pre-admission screening · Senior citizen packages · Fever and infection panels in the monsoon · Corporate camps
Priority campaigns
Campaigns for what pathology labs most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Annual health check packages
Packages for senior citizens and working adults, offered through the clinics, associations and offices around your centre.
Result: Packages reach buyers while the budget is being set.
Monsoon fever panels
Dengue, typhoid, malaria and viral fever panels promoted to clinics and families when outbreaks make local news.
Result: Your lab is the name families have seen when a fever will not break.
Diabetes and thyroid monitoring
A consented reminder routine for patients who test regularly, with a page on what each test tracks.
Result: Patients return when the doctor asked, not when they remember.
School and college screening camps
A camp proposal that states what is tested, who attends and how reports reach families.
Result: An institution gets a proposal, not a verbal promise.
Beyond search
Where we reach buyers of pathology labs, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
General physicians and diabetologists
We list the practices within reach and keep a follow-up going after the first sheet is dropped off.
HR managers and welfare teams
A rate card and a camp proposal for offices and factories nearby.
Apartment associations
A family or senior check-up offered through the association's own channels.
Hospitals and TPAs
Empanelment tracked application by application, so nothing waits unnoticed.
Who it is for
This is written for these pathology labs.
- Neighbourhood labs beside clinics and nursing homes
- Labs inside a hospital or polyclinic
- Multi-centre pathology chains in one city
- Collection centres of a larger reference lab
- Labs that run corporate and school camps
- Pathology labs with their own radiology corner
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
01 · First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
04 · After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for pathology labs
- 1
Listen to how calls are handled
The free audit call traces where price calls and bookings come from, who answers and what happens during the morning rush.
- 2
Fix the first minute of the call
One price sheet, agreed answering hours and a log of every enquiry.
- 3
Make the lab findable for the test
Test and package pages, a Business Profile with visible prices and reviews asked for after a smooth collection.
- 4
Put the lab in front of the clinic
A sheet for each reception desk and a follow-up, built with your own adviser's view on what may be offered.
- 5
Report on samples, not activity
A report on enquiries, collections, corporate quotes and repeat patients against the baseline taken before anything changed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions pathology labs ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we pay doctors who send us patients?
Can we publish test prices?
Should we list on health platforms?
Do you see our lab software or reports?
Our reviews mostly complain about waiting. What can marketing do?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.