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Advertising agencies · Email marketing

Reach the advertiser while next season's budget is still being decided.

Email marketing for an advertising agency is the note that lands before a marketing head fixes next season's budget, and the one that brings a lapsed advertiser back without a fresh pitch. GullySales builds the list from your own contacts and times each send to the category.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of advertising agencies at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for advertising agencies

Sales and marketing for advertising agencies, the overview.

Last updated 5 Oct 2026.

For advertising agencies

Where it usually goes wrong, and what we would do.

  • “The list lives in a phone and a box of cards”

    Years of contacts sit where nobody else in the agency can use them, so nothing goes out while the founder is pitching.

  • “Budget dates set the send, not your calendar”

    A builder fixes the launch spend weeks before the brief goes out, and that is the week your note should arrive.

  • “A lapsed advertiser is cheaper than a shortlist”

    One campaign idea sent to someone who has not booked in a year skips the pitch altogether.

What we do

What we deliver for advertising agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A mailing list built from your billing records

    Every advertiser who has booked through you, with the category, the media they take and the season they take it in, cleaned of dead addresses and people who have moved on.

    Result: A send reaches advertisers rather than bounced inboxes.

  2. A booking deadline mailer for each medium

    Short notes carrying the dates that matter, such as festive editions closing, admission supplement deadlines and hoarding renewal cycles, sent only to the advertisers they apply to.

    Result: You are useful in the inbox instead of promotional.

  3. A pre-budget note timed to each category

    One mail carrying a single campaign idea, sent in the weeks a developer or a principal is fixing next season's spend.

    Result: Your name is in the conversation before the brief is written.

  4. A reactivation sequence for lapsed advertisers

    Two mails to anybody who has not booked in a year, the first with an idea for their category and the second with a date, timed to their season.

    Result: An old client returns without a fresh pitch.

  5. Permission and unsubscribes handled properly

    Consent recorded against each contact, an unsubscribe link on every send, and requests to stop acted on the same day.

    Result: Your agency domain keeps landing in inboxes.

  6. Opens, replies and briefs reported by list

    What each category list did with each send, and which briefs followed, measured against the baseline recorded when work starts.

    Result: You keep sending to the list that answers and rest the one that does not.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What an advertising agency needs in place before it mails a marketing head.

A sender with a name the advertiser knows
Send from the founder or the account head the marketing head has already met. A note from a generic office address looks like a rate-card blast and is treated as one.
A list made of briefs, pitches and events
Include advertisers who briefed you, pitched with you or met you at a club or press event. Write against each name how you met and when, so you can show where the address came from.
Separate lists by kind of advertiser
Keep builders and launch specialists, admission-season institutes, retailers and government departments apart. Their budgets are fixed at different times, and one note to all of them suits none.
Lapsed advertisers marked with their last campaign
Record who last booked and for what. A lapsed advertiser should get a note that names that campaign and the season coming up, not a general credentials mail.
Credentials behind a link that opens on a phone
Put one case study or a short deck at a link instead of a heavy attachment. A marketing head opens mail on a phone between meetings, and a large file may not arrive at all.
An opt-out and a reply that someone reads
Every note carries an unsubscribe link and a reply that reaches an account manager, not a shared inbox nobody opens. Remove anyone who opts out from the list at once.

Who it is for

This is written for these advertising agencies.

  • Full-service advertising agencies
  • Media buying and planning agencies
  • Print advertising and newspaper classified agencies
  • Outdoor, hoarding and transit media agencies
  • Radio and cinema advertising agencies
  • Real estate and project launch specialists
  • Education and admission season advertising agencies
  • Below-the-line and activation agencies
  • Agencies empanelled for government advertising

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the email marketing work runs

  1. 1

    Understand your list

    We review who is on the list, how they got there, and how long it has been since they last heard from you.

  2. 2

    Audit past sends

    We check open and click rates from past emails to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into meaningful groups and a sending calendar is agreed.

  4. 4

    Implement content and automation

    Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.

  5. 5

    Measure and optimise

    We track performance and adjust subject lines, timing and content based on what the list responds to.

Why us

Why a studio brings us in for its own pipeline.

  • Marketing and sales, as one job

    We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What do we send that is worth opening?
Booking deadlines, rate changes and one idea for their category. A newsletter about the agency gets deleted.
How often should we mail past advertisers?
Tie it to their season, not a fixed frequency. A jeweller hears from you before Diwali, a college before admissions.
Can we mail an advertiser whose card we collected at a launch or press event?
A card handed over for a chat is not agreement to marketing mail. Send one personal note that refers to the meeting and ask whether they want more. Add only those who say yes, and note the date they said it.
Should media owners and printers who send us advertisers go on the same list?
No. They are referrers, not buyers, and need a different note: thanks for the introduction, what you can handle, and who to call. Mixing them with advertisers means one of the two groups gets mail meant for the other.
Can a traditional agency still grow when clients are moving to digital?
Yes, if it stops selling media alone. Builders, institutions and retailers still spend on print, radio and outdoor, and an agency that can plan those alongside digital keeps the whole budget.
Should we take part in pitches that ask for free creative?
Only when the account is worth it and the odds are fair. Ask how many agencies are pitching and whether a pitch fee is paid, and decline briefs where the creative could simply be taken and handed to a cheaper supplier.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for advertising agencies.

All articles

More for advertising agencies

Everything else we would do for you.

Or start from the overview: sales and marketing for advertising agencies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need