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Advertising agencies · Pay per click advertising

Buy the searches that bring briefs, not calls asking for a rate card.

PPC for an advertising agency means paying for the searches an advertiser makes while a campaign is still being planned, such as a launch or admission agency in your city. GullySales sets the targeting, writes the ads and checks spend against the briefs that arrive.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of advertising agencies at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for advertising agencies

Sales and marketing for advertising agencies, the overview.

Last updated 5 Oct 2026.

For advertising agencies

Where it usually goes wrong, and what we would do.

  • “The agency that buys media for everyone but itself”

    You place client budgets every month and have never run a rupee of advertising for your own name.

  • “A rate shopper costs the same click as a brief”

    Exclude wording like cheapest hoarding rate so the budget reaches advertisers who are planning a campaign, not pricing one.

  • “Season decides when the money goes out”

    Spend ahead of RERA launches, admission season and the festival booking window, then go quiet while nobody is planning.

What we do

What we deliver for advertising agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by advertiser category

    One campaign for developers planning a launch, one for institutions before admissions, one for retail before the festive booking window, each with its own budget.

    Result: A quiet category cannot eat the money meant for a busy one.

  2. Ad text that leads with the plan, not the rate

    Ads naming the medium, the category and the campaign you would build, so a click comes from someone holding a brief rather than someone pricing a booking.

    Result: Fewer calls that open with what is your best rate.

  3. A landing page per category with a brief form

    A page matching the ad, ending in a form asking the category, the media under consideration, the budget range and the month the campaign has to run.

    Result: The enquiry arrives with enough in it to decide whether to pitch.

  4. A negative keyword list against rate shoppers and job seekers

    Blocks on cheapest, free, rate card, internship and advertising course, reviewed against what people actually typed.

    Result: Your budget stops paying for clicks that were never briefs.

  5. A spend calendar built on your clients' seasons

    Money going out before RERA launches, before admissions open and before festive booking closes, then turned down in the weeks when nobody is planning.

    Result: You advertise while advertisers are deciding.

  6. Client brands and their category terms excluded

    Every current client's brand name, and the category words you buy media against on their behalf, kept out of your own campaigns.

    Result: No client opens a review meeting asking why you bid on their name.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as an agency, and the ones to keep out.

Advertiser category plus agency, such as real estate advertising agency
Bid. A builder or college that searches by its own category is already choosing a partner. Give each category its own ad group so the advert and the page speak about that category's work.
Launch and season searches, such as admission campaign or project launch
Bid in the weeks before the launch or admission season. These searchers have a date and a budget, so lead the advert with the date and the media you plan, not with the agency's age.
Rate searches, such as newspaper ad rates or hoarding rates
Block, unless you run a release desk. These buyers want a quote on one insertion. If you do sell releases, give them a separate advert and page so they stay off the brief form.
Jobs, internships, courses and free design
Block. Add job, vacancy, internship, course, salary, free and template as negatives, so freshers and students do not use up the budget meant for advertisers.
Where the click lands
Send each click to a page for that category with two or three finished campaigns and a brief form. Ask for the launch date, the budget range and the media wanted before the phone number.
Counting a real enquiry
Count a brief form with a date and budget, a call long enough to discuss a brief, or a WhatsApp message that names a campaign. Log each in one sheet and mark the ones that became a meeting.

Who it is for

This is written for these advertising agencies.

  • Full-service advertising agencies
  • Media buying and planning agencies
  • Print advertising and newspaper classified agencies
  • Outdoor, hoarding and transit media agencies
  • Radio and cinema advertising agencies
  • Real estate and project launch specialists
  • Education and admission season advertising agencies
  • Below-the-line and activation agencies
  • Agencies empanelled for government advertising

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why a studio brings us in for its own pipeline.

  • Marketing and sales, as one job

    We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is it odd to bid on terms our own clients bid on?
Yes. Exclude a client's brand and the category terms you buy media against for them.
What should an agency spend on its own ads?
Enough to test two advertiser categories through one season. We put a starting figure against the briefs you need.
Should an agency bid on its own name?
Yes, if a rival or a directory is likely to appear above you when someone looks you up. Your own name is usually the cheapest click and protects the lead you earned elsewhere. Keep that campaign small, and report it apart from the searches that find you for the first time.
Should we start with Google Ads or Meta ads to find advertisers?
Start with Google search. A marketing head or builder typing a category plus agency is looking for a partner now. Meta suits later work such as showing a case to people who have already visited your site. Judge each by briefs received, not clicks.
Can a traditional agency still grow when clients are moving to digital?
Yes, if it stops selling media alone. Builders, institutions and retailers still spend on print, radio and outdoor, and an agency that can plan those alongside digital keeps the whole budget.
Should we take part in pitches that ask for free creative?
Only when the account is worth it and the odds are fair. Ask how many agencies are pitching and whether a pitch fee is paid, and decline briefs where the creative could simply be taken and handed to a cheaper supplier.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for advertising agencies.

All articles

More for advertising agencies

Everything else we would do for you.

Or start from the overview: sales and marketing for advertising agencies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need