Skip to content
GullySales
GullySales
Tell us what you need

Advertising agencies · Social media

Post where marketing heads and media owners are already looking.

Social media for an advertising agency is where a marketing head sees your recent work between pitches, and where media owners' sales teams notice you. GullySales runs the calendar, checks what may be shown publicly, and keeps the posting going through peak season.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of advertising agencies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for advertising agencies

Sales and marketing for advertising agencies, the overview.

Last updated 5 Oct 2026.

For advertising agencies

Where it usually goes wrong, and what we would do.

  • “Permission decides what you are allowed to post”

    Put up a campaign before the client announces it and you can lose the account, so keep a written record of what is cleared.

  • “A tear sheet beats a quote card”

    Advertisers want the ad as it appeared in the paper and the site the hoarding went up on, not a motivational line.

  • “The intern posts, the founder wins the account”

    One reply from the founder under a media owner's post does more than a month of scheduled content.

What we do

What we deliver for advertising agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A clearance list of what may be shown

    Every campaign marked as cleared, cleared after launch, or never to be named, agreed in writing with the client and checked before anything is posted.

    Result: Nobody loses an account over a post that went up early.

  2. A tear sheet routine after every release

    The published page, the hoarding photograph and the radio schedule collected while the campaign is still live, cropped and captioned ready to post.

    Result: You have something real to put up in the week it matters.

  3. A LinkedIn plan aimed at marketing heads and media sales

    Posts and comments pointed at the people who hand out briefs and the people who sell space, not at other creative teams.

    Result: Your posts are read by the people who choose an agency.

  4. Fifteen minutes of the founder's time, scheduled

    A fixed slot for the founder to reply under media owners' and clients' posts, with the handful of accounts worth watching already listed.

    Result: The one comment that starts a conversation actually gets made.

  5. Enough approved material to last peak season

    Posts written and scheduled before launch and admission season, so the calendar keeps running the fortnight the studio fills up.

    Result: Nobody checking you finds a two-month gap.

  6. Enquiries from social counted separately

    Messages and profile visits that turned into briefs recorded by platform, against the baseline recorded when work starts.

    Result: You learn whether Instagram is a portfolio or a pipeline.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where an advertising agency's next client is watching, and what to post for them.

LinkedIn, for marketing heads and media sales
Post one recent campaign as brief, problem and medium chosen, then comment under media owners' posts as the founder. The one action wanted is a call about the buyer's next launch or festival budget.
Instagram, as a portfolio for retailers and builders
Show a hoarding going up, a shop launch or a printed insert in the newspaper, with the site and the date. Ask the viewer to message the founder on WhatsApp for the credentials deck.
WhatsApp broadcast to existing clients
Send a short note before festival and admission budgets are fixed, with one line on what worked last season and the deck link. Ask for the launch date, so the brief reaches you first.
YouTube, for the long case film
Keep one walk-through of a cleared campaign, from the brief to the placement, to attach to proposals. A film that sits in a pitch does more than one posted and forgotten.
What not to post
Work the client has not announced, media rates, a pitch you lost, or anything outside the clearance list. Never tag a client before they announce, and never show a competitor's campaign in your own feed.

Who it is for

This is written for these advertising agencies.

  • Full-service advertising agencies
  • Media buying and planning agencies
  • Print advertising and newspaper classified agencies
  • Outdoor, hoarding and transit media agencies
  • Radio and cinema advertising agencies
  • Real estate and project launch specialists
  • Education and admission season advertising agencies
  • Below-the-line and activation agencies
  • Agencies empanelled for government advertising

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why a studio brings us in for its own pipeline.

  • Marketing and sales, as one job

    We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters for an agency?
The one your buyers use. Marketing heads and media sales teams sit on LinkedIn, and creative work travels on Instagram.
How do we post work we cannot name?
Show the medium and the placement, keep the brand out, and get the client's written nod before anything goes up.
Should we tag the newspaper, radio station or media owner in our posts?
Tag a media owner when the ad actually ran in their space and the client has cleared the post. Their sales team sees the tag, and that is how you get noticed. Do not tag the client until the client has announced the campaign themselves.
Should outdoor, print and activation have separate accounts?
Keep one account for the agency. Buyers choose an agency, not a division, and split accounts need someone to run each. Group the work by medium in highlights or in the captions, and open a second account only if a division has its own buyers and its own person.
Can a traditional agency still grow when clients are moving to digital?
Yes, if it stops selling media alone. Builders, institutions and retailers still spend on print, radio and outdoor, and an agency that can plan those alongside digital keeps the whole budget.
Should we take part in pitches that ask for free creative?
Only when the account is worth it and the odds are fair. Ask how many agencies are pitching and whether a pitch fee is paid, and decline briefs where the creative could simply be taken and handed to a cheaper supplier.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for advertising agencies.

All articles

More for advertising agencies

Everything else we would do for you.

Closest to this: content and social

Also for advertising agencies

Or start from the overview: sales and marketing for advertising agencies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need