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Architecture firms · Pay per click advertising

Advertise the project type where you have real capacity this year.

Google Ads for architects means paying to appear when someone searches for a specific project, such as a villa architect in a named area, and paying only when they click. It works best aimed at one project type with spare team capacity. GullySales runs search ads for that search and tracks enquiries through to signed projects.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of architecture firms at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for architecture firms

Sales and marketing for architecture firms, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For architecture firms

Where it usually goes wrong, and what we would do.

  • “Project-type searches convert better than a general architect search”

    Someone searching for villa architect in a named area is a warmer enquiry than someone searching for architects alone.

  • “The landing page needs a portfolio matching the ad's promise”

    An ad for hospitality design that leads to a general homepage loses credibility before the enquiry ever reaches you.

  • “A budget decision has to allow for a long sales cycle”

    Ad spend for architecture converts over months, not days, so the spend and your expectations should be set with that wait in mind.

What we do

What we deliver for architecture firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns built around one project type

    Ads aimed at a specific search, such as villa architect in a named area, rather than a broad architects campaign.

    Result: The ads reach someone closer to a real decision, not a general browser.

  2. A landing page matched to each ad's promise

    An ad for hospitality design sent to a hospitality portfolio page, not a general homepage the visitor has to search through.

    Result: The visitor's first impression matches what the ad said it would show.

  3. A budget scoped to your sales cycle length

    Spend and expected timeline for results set against your typical project value and how long a decision actually takes.

    Result: Expectations for the campaign match how architecture is actually bought.

  4. A report tracking enquiries to signed projects

    Ad performance tracked from click through to enquiry and, where possible, to a signed project, not just impressions.

    Result: You know whether the spend is producing real work, not just visits.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as an architecture firm, and the ones to keep out.

Project type plus city, such as villa architect in Mysuru
Bid. A plot owner who types a project type and a place is ready to shortlist. Run one campaign per project type you have capacity for, and pause the rest.
Design and build, turnkey and contractor searches
Block if you only design. Add contractor, builder and turnkey as negatives. Bid on them only if you really offer design and build, and then say so in the first line of the advert.
House plan, floor plan, free plan and elevation images
Block. These are do-it-yourself and inspiration searches. Add house plan, floor plan, free, pdf, images and catalogue as negatives, and check the search terms report for more.
Intern, thesis, AutoCAD, course and vacancy
Block. Students and job seekers click on every architecture term. Add intern, thesis, portfolio, course, software and vacancy so the spend stays with people who own land.
Where the click lands
Send the click to the page for that project type with three finished projects, your way of working and a short form asking plot size, location and budget range. Do not send it to the home page.
Counting a real enquiry
Count a call or form that gives a plot location and a budget as an enquiry. Then mark site visit, proposal sent and signed, because a signed project comes long after the click.

Who it is for

This is written for these architecture firms.

  • Residential and villa architecture practices
  • Commercial and corporate campus architecture firms
  • Hospitality architecture practices
  • Institutional architecture firms, schools and hospitals
  • Interior-architecture hybrid practices
  • Sustainable and green building specialists
  • Practices working on government and public sector tenders
  • Boutique single-principal practices

Not for

It is not the right fit if.

  • You cannot take a new project this year, so paying for clicks would build a list of people you must turn away
  • Your portfolio page for the project type being searched is thin, and the visitor would land on photographs with no story
  • Nobody checks which clicks became real enquiries, so the spend could not be tied to any signed agreement

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Are Google Ads worth it for architects?
For one project type with real capacity, yes, alongside a strong portfolio page and referrals. For a broad search such as architects, no: the clicks cost more and the searchers include students and people who want a free plan.
How much should an architect spend on Google Ads?
The figure depends on your typical project value and how long your decisions take, so we set it after reading your requirements brief and speaking to you. The fee, your media spend and any production cost are agreed separately in writing.
Is Google Ads or Instagram better for architecture enquiries?
Google search reaches the plot owner who is looking now, so begin there. Instagram suits showing finished work to people who are not yet looking. Judge both by proposals requested, and give each its own landing page.
Should an architecture firm bid on its own name?
A small brand campaign is worth it when a directory or a rival appears above you for your name. Otherwise let the organic result do the work. Never spend on rival firms' names; those searchers have already chosen someone else.
Is PPC worth it for a small practice?
For a specific project type and a free calendar, yes. If the studio cannot take a new project this year, wait.
How long before Google Ads bring a signed project?
The click and the call come quickly. The signed agreement comes after months of family or board discussion, so judge the first weeks on qualified enquiries and proposals requested, and the signed projects later.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for architecture firms.

All articles

More for architecture firms

Everything else we would do for you.

Or start from the overview: sales and marketing for architecture firms.

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