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Architecture firms · Search engine optimisation

Rank for the project type and the city, not just the firm's name.

SEO for architects is getting your website to appear when a plot owner or developer searches for the work you do, such as a villa architect in a named area or a boutique hotel designer. It goes beyond ranking for the firm's own name. GullySales builds portfolio and content pages organised by project type and fixes the technical issues keeping the site out of results.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of architecture firms at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for architecture firms

Sales and marketing for architecture firms, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For architecture firms

Where it usually goes wrong, and what we would do.

  • “A page per project type, not one combined portfolio page”

    A single portfolio page mixing every project type ranks for none of them as well as a dedicated hospitality or residential page.

  • “City and locality terms matter for a regional practice”

    A practice working mainly in one city should name it clearly in its project pages, matching how clients actually search.

  • “Genuine project narratives outrank thin photo captions”

    A full write-up of a project's design brief and solution gives search engines more to rank than a photo with a one-line caption.

What we do

What we deliver for architecture firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A dedicated portfolio page per project type

    Residential, hospitality and institutional work each given its own page, rather than one combined gallery competing for the same searches.

    Result: Each project type has its own chance to rank for the right search.

  2. City and locality terms placed where clients search

    Project pages naming the city and area you work in clearly, matching how a client actually phrases a search for a local practice.

    Result: A local search for your kind of work finds you, not a firm in another city.

  3. A full written narrative for each project page

    A design brief, site challenge and solution written out for each project, giving search engines more to rank than a photo caption.

    Result: Project pages rank on real content, not thin captions under a gallery.

  4. An honest ranking outlook for your project types

    A written view of which searches are crowded and which niche project type may rank sooner, with no promised position.

    Result: You know what to expect before committing to the work.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches your clients type

What a plot owner or developer types before choosing an architect, and the page that answers it.

architect for a small plot house design
A residential page by plot size in words, such as a small city plot or a large farm plot. Show a house you designed on a similar site: the brief, the plan, setbacks handled and photographs after completion. Say which stages of work you cover.
architect for boutique hotel design in Coorg
A hospitality page with a project narrative: the site, the client's brief, the problem you solved and what you handled, from concept to site visits. Name the place, since the search does.
building plan approval architect near me
A sanction page. List what you prepare, what the owner must bring such as ownership and tax records, and which local authorities you deal with. Say what is out of your hands.
interior architect vs interior designer
An explainer in your own words. Say what your practice covers when architecture and interiors come together, and what you hand to a separate contractor. A client reads it to decide who to call.
green building architect IGBC GRIHA
A sustainability page. Name a certification only if a project of yours has been through it, say your role in it, and describe the design choices made on the site, not general advice.
how do architects charge for a house
A fee page. Set out the stages of work and what each stage delivers, and give the basis of the fee. Invite plot and brief details, since a rate quoted without them misleads.

Who it is for

This is written for these architecture firms.

  • Residential and villa architecture practices
  • Commercial and corporate campus architecture firms
  • Hospitality architecture practices
  • Institutional architecture firms, schools and hospitals
  • Interior-architecture hybrid practices
  • Sustainable and green building specialists
  • Practices working on government and public sector tenders
  • Boutique single-principal practices

Not for

It is not the right fit if.

  • You have photographs of finished work but no written account of any project, so a page would have nothing to rank for
  • Nearly all your work comes by referral and you do not want enquiries from strangers, so pages would bring work you decline
  • Your site is held by a former freelancer and you cannot edit it, so pages could not be added

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At an interval agreed in writing we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do I rank an architecture website on Google?
Give each project type its own page, name the city and area you work in, and write the brief, site problem and solution in full for each project. Photographs with a caption give search engines little to read. Then fix speed and page structure so the pages can be found.
How long does SEO for architects take?
Longer than a quick fix. Crowded searches such as architects in a large city take sustained work, while a niche project type in a named area may move sooner. No one can promise a position, and we say so before you sign.
Should we also run ads while SEO builds?
Yes, for a project type where you need enquiries now, while the ranking pages build for later. The ads page covers that.
Does every completed project need its own page?
Only the ones you can describe well. A page needs the brief, the site, your decisions and good photographs. A project with two photographs and a caption adds little. Group thinner work under a project type page until you have material.
Should the site be written for clients or for other architects?
For clients. Peers read the awards. Owners read plain answers about plot, approvals, budget and stages. Keep design theory to a short paragraph on each project page and put the practical detail first.
Do we need local SEO as well?
If you work mainly in one city, yes. A complete Google Business Profile for the studio, with real project photographs and reviews from past clients, helps a nearby search find you. Ask clients for reviews only where your professional body's rules allow.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for architecture firms.

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More for architecture firms

Everything else we would do for you.

Closest to this: search and visibility

Also for architecture firms

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