Architecture firms · Review generation
Ask at handover, while the client is still proud of the house.
Review generation for an architecture practice is getting past clients to write publicly about the work: the moment you ask, the person who asks, and the link you hand over. Most practices finish a house, give up the keys and never ask at all. GullySales fixes that moment and writes what goes with it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What review generation means
Review generation is the routine of asking satisfied customers to leave a Google or platform review at the moment they are happiest, rather than hoping they remember later. GullySales builds the request into your existing follow-up steps and tracks how many turn into a review.
Also for architecture firms
- Online reputation management for architecture firms
- Account based marketing for architecture firms
- Marketing strategy for architecture firms
- Content marketing for architecture firms
- Email marketing for architecture firms
- Influencer marketing for architecture firms
- Lead generation for architecture firms
- Pay per click advertising for architecture firms
Sales and marketing for architecture firms, the overview.
Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For architecture firms
Where it usually goes wrong, and what we would do.
“Handover is the only easy moment you get”
The family has just moved in, the photographs are fresh and everybody is pleased. A year later they are living with a terrace that leaks at one corner, and the goodwill has thinned.
“A review naming the plot is worth ten saying good work”
Ask the client to describe the site and what you did about it: a narrow thirty by forty, a slope, an approval that took time. A searcher with the same plot recognises their own problem in it.
“Your contractors and consultants can review you too”
A structural consultant or a contractor who has built your drawings writes about details that could actually be executed and sheets that arrived when promised. That is precisely what a developer reading reviews wants to know.
What we do
What we deliver for architecture firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An ask built into the handover meeting
Who says it, the words used, and the link handed over on the spot rather than messaged the following week.
Result: The ask happens while the client is pleased.
A short link that opens on the review box
Prepared for your Google Business Profile and saved on the phones of the people who do handovers and site closings.
Result: No willing client is lost to a login screen.
Prompts that get a specific review written
Two or three questions sent with the link, about the site, the budget and how the approvals went, so the client has something to write about.
Result: Reviews describe the work instead of praising you in general.
A separate ask for contractors and consultants
The people who build your drawings approached with a different question, about how the practice runs on site.
Result: A developer finds proof that your drawings work.
A written way to answer a bad review
Reply in public, briefly, without arguing the design, and take the detail to a call. A defence written in a review box reads badly on a practice.
Result: One unhappy client is not the first thing a visitor reads.
Reviews placed on the project they describe
The client's own sentences carried onto the project page, with permission recorded in writing.
Result: Proof sits beside the photographs it belongs to.
How the result is measured
- Reviews received
- Average rating
- Response rate to requests
Recorded as a baseline before work starts, so every later report has an honest comparison.
Asking for reviews the right way
Ask at the key handover, from the architect the family dealt with, and let the project do the talking.
- Key handover meeting
- Ask once the keys are in the client's hand and the final walk-through is done, before the snag list and the last bill reopen the conversation.
- The principal or project architect asks
- The person the family met on every site visit makes the request in person. A link sent by an office assistant reads like a form letter.
- Link saved on the architect's phone
- Keep the Google review link on the phone and send it while the client is still standing in the house, instead of promising to send it later.
- Plot, locality and brief named
- Suggest the client write about the plot shape, the locality and what the brief was, so a reader with a similar plot recognises their own problem.
- Clients who want the house kept private
- Never press a family that does not want the house named. Let them write about the process without a street or plot number, and leave both out of your reply too.
- Nothing tied to the final fee
- Do not link the review to a fee instalment or a completion letter. A review given under that pressure breaks the platform's rules, so check the platform's current rules.
Who it is for
This is written for these architecture firms.
- Residential and villa architecture practices
- Commercial and corporate campus architecture firms
- Hospitality architecture practices
- Institutional architecture firms, schools and hospitals
- Interior-architecture hybrid practices
- Sustainable and green building specialists
- Practices working on government and public sector tenders
- Boutique single-principal practices
Not for
It is not the right fit if.
- The last project ended in a dispute over fees or delay, and a request for praise at handover would reopen it
- Your clients are private people who will not name their house, so a request would put them in an awkward position
- You wish to tie the request to the final payment, which turns a review into a condition and which this page does not do
How it works
How the review generation work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Find the moment to ask
We walk through one customer's visit with you and pick the point where the job is done and the customer is still in front of you or holding the phone.
- 2
Read your current reviews
We read every review you have, count how many were answered, and note what customers praise in their own words. We also check that your name, address and phone on Google match your signboard.
- 3
Set up the ask
Link, QR code, message wording and a short briefing for the team. We write down what staff must never do: offer a discount, choose who to ask, or post a review themselves.
- 4
Answer every review
Each incoming review is answered by the routine set down in writing. A complaint is answered by the person who can fix it, with your approval where you want it.
- 5
Count and adjust
We count how many customers were asked and how many reviewed. If few reply, we move the moment or the person asking before touching the wording.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 7, after the sale. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Our clients are private and will not post about their house. What then?
How many reviews does a practice need?
Should we ask in person or send a message after the handover?
We are on Google and also on Houzz. Which do we ask clients to use?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for architecture firms.
6 min read · 3 Oct 2026Winning work from a tender or empanelment panel as a professional firmWhat an empanelment form asks of a professional firm, which documents to prepare once and reuse, and how to follow up with a panel that is slow to reply.
7 min read · 21 Sept 2026How to advertise to architectsAn architect specifies your product and somebody else pays for it. Advertise to reach the studio at specification stage, with a detail drawing and a sample, not a price.
6 min read · 3 Sept 2026How to get architecture projects: where commissions actually come fromArchitecture projects come from repeat clients, referrals, a portfolio that answers a client's questions, and patient follow-up. Decide which kind of project you want, then build for that one.
More for architecture firms
Everything else we would do for you.
Closest to this: reputation
Also for architecture firms
Or start from the overview: sales and marketing for architecture firms.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.