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Architecture firms · Social media

Show the design process, not just the finished, styled photograph.

Social media marketing for an architecture firm means posting design sketches, site visits and construction progress alongside finished photography, which shows a prospective client the actual process behind a project. GullySales runs this calendar around your priority project types.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of architecture firms at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for architecture firms

Sales and marketing for architecture firms, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For architecture firms

Where it usually goes wrong, and what we would do.

  • “Process content builds more trust than a polished final shot alone”

    A short video of a site visit or a sketch review shows the thinking a finished photograph cannot convey.

  • “LinkedIn reaches developers and institutional decision makers”

    A corporate or institutional client evaluating a practice is more likely to be researching on LinkedIn than on a purely visual platform.

  • “Comments asking about cost or timeline need a careful reply”

    A public question about project cost deserves an honest, general answer directing them to a proper consultation, not silence.

What we do

What we deliver for architecture firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A posting calendar including sketches and site visits

    Posts planned around design sketches, site visits and construction progress, alongside finished photography, tied to real project milestones.

    Result: Followers see the thinking behind a project, not only the final result.

  2. A LinkedIn track for developer and institutional audiences

    Content and outreach on LinkedIn aimed at the corporate and institutional decision-makers who research a practice there, not on a purely visual platform.

    Result: Content reaches the audience actually evaluating you for larger work.

  3. A reply guide for cost and timeline comments

    Prepared, honest wording for responding to a public question about project cost, directing the person to a proper consultation.

    Result: A public cost question gets a professional answer instead of silence.

  4. A review of posts against real engagement

    Posts checked for engagement and any resulting enquiries, so the calendar keeps producing what actually reaches a prospective client.

    Result: The content plan stays worth the time it takes to run.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where a plot owner or developer checks an architect, and what each place should show.

Instagram carousels by project type
Show one villa or office as sketch, plan, site and finished photograph in a single carousel. Ask the viewer to message with plot location and size, which tells you whether the enquiry is real.
LinkedIn, for developers and institutions
Write up an approval or a design decision on a school, hospital or commercial job, in your own voice. The action is a short meeting request to the person who commissions projects.
YouTube site walkthroughs
Walk a finished home with the owner's consent and explain the courtyard, the ventilation or the choice of material. This is what a family sends to relatives before they pick an architect.
Google Business Profile photographs
Add finished projects by type, such as villas, interiors and commercial. Someone searching for an architect nearby sees the work first. The action is a call to book a first meeting.
What not to post
Floor plans with door positions, a client's address, a render shown as if built, or a cost per square foot. Posting a design before the owner has agreed can end the relationship.

Who it is for

This is written for these architecture firms.

  • Residential and villa architecture practices
  • Commercial and corporate campus architecture firms
  • Hospitality architecture practices
  • Institutional architecture firms, schools and hospitals
  • Interior-architecture hybrid practices
  • Sustainable and green building specialists
  • Practices working on government and public sector tenders
  • Boutique single-principal practices

Not for

It is not the right fit if.

  • You post only finished photographs and nobody will show the drawings or site visits, so the account would keep attracting other architects
  • Nobody replies to a comment about cost the same day, and an unanswered question beside a project photograph looks careless
  • The principal wants to post renders of unbuilt designs as finished work, which would mislead the client reading them

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most for architecture?
Instagram for visual portfolio work, and LinkedIn for developer and institutional audiences.
How often should we post?
A steady, planned schedule tied to real project milestones works better than frequent, generic posts.
Should the principal architect post from a personal profile or the firm page?
Both, with different jobs. The principal's profile carries the thinking and reaches developers and referrers, who follow people. The firm page holds finished projects and contact details. If you can run only one well, run the principal's profile.
Can we post renders of designs that are not built yet?
Yes, if the caption says it is a render or a proposal and does not claim the building exists. Get the client's agreement first. Your professional body may have current guidance on how architects advertise, so read it before posting.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for architecture firms.

All articles

More for architecture firms

Everything else we would do for you.

Closest to this: content and social

Also for architecture firms

Or start from the overview: sales and marketing for architecture firms.

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