Architecture firms · WhatsApp marketing

The plot photograph and the khata copy arrive on WhatsApp, not by email.

WhatsApp marketing for an architecture practice is less about broadcasting than about handling what already lands there: a photograph of a plot, a survey sketch, a question about square foot cost at ten at night. GullySales sets up the business account, the project catalogue and the saved replies, and gets the enquiry off one person's phone.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of architecture firms at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for architecture firms

Sales and marketing for architecture firms, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For architecture firms

Where it usually goes wrong, and what we would do.

“The enquiry arrives as a photograph of a plot”
Somebody standing on a thirty by forty sends a picture and asks what it will cost. That message needs two questions back, not a brochure, and it needs to end up somewhere other than a principal's chat list.
“Broadcasting design tips to homeowners does not work”
Nobody wants advice about elevations while they are not building. What is welcome is one message when a project of their type is published, and site photographs to the client who is actually building.
“The client abroad lives on WhatsApp”
A family in Dubai building on ancestral land approves drawings and watches a slab being poured through a group. Set that group up at the start, with a rule about which decisions get confirmed in writing.

What we do

What we deliver for architecture firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A WhatsApp Business account set up properly
The practice number, the address, the working hours, a greeting message and a catalogue of project types with photographs.
Result: A new enquiry meets a practice rather than a personal number.
Saved replies for what actually gets asked
Square foot cost and why it is a range, what the first meeting involves, how the sanction works, and the documents needed before drawings can start.
Result: A late-night question gets a real answer in the morning.
The plot enquiry turned into a record
A short routine for moving a chat into the enquiry record with the locality, the plot size and the budget stage.
Result: The enquiry survives a lost handset.
A site update group for each live project
Who is in it, what gets posted and what does not, agreed with the client at the start so it stays about the work.
Result: The client stops ringing the site engineer for photographs.
A rule on what is decided in a chat
Design approvals, variations and payments confirmed by email or a signed note, with the chat kept for progress and questions.
Result: Nobody argues later about a message that was scrolled past.
Consent, and an easy way out
Anyone added to a project group or a published-work list is told what they will get and how to stop it.
Result: The practice stays welcome on a channel people guard.

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How the result is measured

Messages delivered
Reply rate
Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

Settle these before the practice messages a plot owner or a client abroad.

A practice number, not a partner's phone: Register the Business app on a number the firm owns and keep it in a named person's care. When a principal changes phones or leaves, the plot photographs and client history stay with the firm.
The client's yes, recorded per project: Note at the first meeting that the client agreed to WhatsApp updates, and for which project. A site group someone was added to without asking is how a client starts muting the practice.
Which drawings may travel in a chat: Keep sanctioned plans, agreements and fee letters in your own folder and send only a viewing copy marked with its date. A forwarded file should never be mistaken for the approved set.
Messages you start after a quiet spell: A proposal follow-up sent after the client's last message is business-initiated and may need an approved template. Check WhatsApp's current business policy and pricing before planning follow-ups around it.
The council's rules on publicity: Architects work under a code of professional conduct that limits how a practice may advertise. Read your own council's current wording before any broadcast about the practice or a project.
A way out in the welcome message: Say how to stop updates in the first message and act on a stop request at once. A client who asked to stop and still gets site news is a complaint waiting to be written.

Who it is for

This is written for these architecture firms.

Residential and villa architecture practices
Commercial and corporate campus architecture firms
Hospitality architecture practices
Institutional architecture firms, schools and hospitals
Interior-architecture hybrid practices
Sustainable and green building specialists
Practices working on government and public sector tenders
Boutique single-principal practices

Not for

It is not the right fit if.

Clients reach a partner's personal phone and the studio has no practice number, so a business account would leave the history on one phone
You have not asked clients whether they want messages, and unsolicited tips to homeowners would be blocked
You want to send fee proposals and drawings by chat, though no one has decided which files may travel there

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Read the chats you already have
We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.
2
Sort the list and the permission
Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.
3
Choose the app or the API
One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.
4
Write the replies and the plan
The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.
5
Connect the record and test
Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.
6
Read the unanswered questions
A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Should we use a personal number or a separate one for the practice?

A separate number, on WhatsApp Business. Enquiries then survive a principal changing phones or a project architect leaving, and nobody has to read studio messages at midnight on a personal chat.

Can we put our portfolio on WhatsApp status?

Yes, and it is one of the few things that annoys nobody, because looking is optional. Post a finished project, a site in progress or a detail drawing. Keep motivational quotes and design tips off it.

Can we send a fee proposal over WhatsApp?

Yes, as a PDF to the person who asked for it, with the practice name, date and validity on the first page. Keep the terms and the signed copy in your own records, because a chat is a poor place to prove what was agreed.

Can we message plot owners whose numbers we found on a layout listing?

No. A person who never contacted you has not agreed to hear from you, and cold messages get the number reported. Reply to enquiries, ask referrers to introduce you, and add a number to any list only after the owner agrees.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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