Lighting designers · Website
Build a site that shows the lit space first and explains the fee second.
A website for a lighting designer is the portfolio, the service descriptions and the enquiry route that a project team checks before calling. GullySales designs and builds the pages so an architect understands the studio in a minute and an owner knows how to ask.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 18 Oct 2026.
For lighting designers
Where it usually goes wrong, and what we would do.
“The images do the first job”
A project team opens the site to see whether the light looks right. Large, well-chosen photographs, each captioned with the space and the idea, matter more than text. Weak images lose the visit.
“The site reads like a supplier's”
Words such as fittings, solutions and products make the studio sound like a shop. Pages should talk of design, schemes, drawings and site tuning, so visitors see a consultancy and not a catalogue.
“The enquiry form asks too little or too much”
A bare contact box gives the studio nothing to work with, and a long form deters busy people. A short form asking building type, stage and role gets a useful enquiry without effort.
“Mobile viewing is common”
Architects on site open links on a phone. Large image files that load slowly lose the visit. Pages must display cleanly on a small screen and load without a long wait.
What we do
What we deliver for lighting designers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Portfolio built by space type
Project pages for hospitality, retail, homes, facades and galleries, with captions and short descriptions.
Result: Visitors reach work that matches their job.
Service and scope pages
Plain pages that explain concept, fittings schedule and site tuning, and what a fee covers.
Result: A client can read what the studio does before calling.
About page with the people who design
A page naming the studio's designers and their roles, written with their approval.
Result: Visitors know who they will work with.
Enquiry form for project teams
A short form that records building type, stage, role and the best way to reply.
Result: Each enquiry arrives with the facts needed to answer.
Image and speed check
Images prepared for the web and pages tested on a phone.
Result: The site displays cleanly and loads without delay on mobile.
Handover notes
A short guide to adding a project and editing a page.
Result: The studio can keep the site current without help.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these lighting designers.
- Independent architectural lighting design studios
- Lighting design consultants attached to an architecture or interior practice
- Hospitality and retail lighting specialists
- Facade and landscape lighting designers
- Museum, gallery and heritage lighting consultants
- Residential lighting designers for premium homes
- Lighting designers who also supply and commission fittings
- Theatre, event and stage lighting designers moving into architecture
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How big should the site be?
Do we need to show client names?
Can we manage the site ourselves?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for lighting designers
Everything else we would do for you.
Closest to this: search and visibility
Also for lighting designers
Or start from the overview: sales and marketing for lighting designers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.