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Retail store designers · CRM

Keep every brand, outlet count and landlord talk in one record.

A CRM for a retail store designer is a single record of each brand, contact, store type, outlet count and pitch stage. GullySales works on setting up fields that match how studios sell, and on habits that keep the record true.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for retail store designers

Sales and marketing for retail store designers, the overview.

Last updated 18 Oct 2026.

For retail store designers

Where it usually goes wrong, and what we would do.

  • “A roll-out lives in several heads”

    The partner knows the franchise head, the associate drew the plan, the site engineer spoke to the contractor. When one leaves or forgets, the second outlet slips away unnoticed.

  • “Outlet count is the field that matters”

    A brand planning a string of outlets is a different prospect from a single shop. If the record does not hold the outlet count and timing, the studio treats both the same and misses the larger one.

  • “Landlords and suppliers are contacts too”

    The mall manager who told you of a unit and the supplier who recommended you belong in the record, linked to the brand. Otherwise nobody remembers who to thank or ask.

  • “A spreadsheet stops working at the first hand-off”

    Copies of the sheet drift apart between partners. A shared CRM keeps one version, with who changed what.

What we do

What we deliver for retail store designers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Fields built for store design

    Brand, store type, town, outlet count, landlord, opening season, stage and next step.

    Result: Each brief shows what stage it is at.

  2. Contacts linked to brands

    Expansion heads, promoters, landlord staff and suppliers connected to the brand they belong to.

    Result: You can see everyone around one brief.

  3. Stages that match your sales

    From first enquiry to site visit, drawings, quotation, award and repeat outlet.

    Result: Stages are named in your own words.

  4. A simple entry habit

    A short rule for who updates the record and when, with a check each time a pitch changes.

    Result: Records match what was said on the phone.

  5. A list of dormant brands

    Brands with no contact for a period you set, flagged for a call.

    Result: Quiet briefs surface for a decision.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these retail store designers.

  • Designers for jewellery and watch showrooms
  • Fashion, saree and footwear store designers
  • Pharmacy and optical store designers
  • Supermarket and grocery store designers
  • Electronics and mobile retail outlet designers
  • Designers for franchise brands and chains
  • Mall kiosk and pop-up store designers
  • Studios with their own fixture and display workshop

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which CRM should a small studio use?
One your team will actually update, on the phone as well as the desktop. We help choose a tool in ordinary use in India and set it up around your stages.
Who should own the CRM in the studio?
One named person should keep the structure, and every partner and associate updates their own briefs. Shared ownership with no keeper lets the record drift.
Can the CRM handle repeat outlets?
Yes. Record each outlet under the brand, with its town and status, so the roll-out reads as one story.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for retail store designers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for retail store designers

Or start from the overview: sales and marketing for retail store designers.

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