Property management companies · Social media

Fill the vacancy on WhatsApp and Facebook without feeding the fake listers.

Social media for a property management company means the groups and platforms where tenants look for flats and owners ask for a manager. GullySales sets a posting routine for vacancies, owner answers and safe handling of the messages that follow.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of property management companies at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for property management companies

Sales and marketing for property management companies, the overview.

Last updated 5 Oct 2026.

For property management companies

Where it usually goes wrong, and what we would do.

“Fake listers copy your vacancies”
Someone copies your photographs, lists the flat at a lower rent and collects an advance. Tenants blame the firm. Watermark photographs and tell people where real listings live.
“Owners ask for recommendations in groups”
Building and locality groups on WhatsApp and Facebook carry questions like who manages flats well. A helpful answer once, without a pitch, does more than a post.
“Instagram works for presenting a flat, not for finding an owner”
A tenant scrolling for a flat watches a short video. An owner choosing a manager does not. Match the platform to the audience.

What we do

What we deliver for property management companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

Vacancy posting routine
A set format for photographs, rent, deposit, locality and visit slots, posted to the platforms where tenants look.
Result: Each vacancy is posted the same way.
Owner group presence
A short guide for answering owners' questions in building and landlord groups, without pitching.
Result: Your name appears where owners ask.
LinkedIn page for NRI and corporate owners
A page that explains how overseas owners are served, who they speak to and how rent reaches the account.
Result: Owners abroad can check you before writing.
Short flat walk-through videos
A routine for filming a vacancy in a few shots, with the owner's permission and no personal belongings in the frame.
Result: Tenants see the flat before the visit.
A rule for what never goes online
No tenant faces, documents, deposit amounts or number plates, and no owner details without written permission.
Result: Nothing private is posted.
Safe message handling
A reply template that sends a tenant to the official listing and warns that no advance is taken before a visit.
Result: Fake accounts have less room to work.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where owners and tenants look, and what a property manager should post.

Facebook and local groups for vacancies: Post photographs, rent, deposit and locality. Name the visit slot. Remove the post when the flat is let.
Landlord and owner groups on Facebook and WhatsApp: Answer questions that are asked. A short, useful reply earns more than a pitch, and a pitch gets you removed.
LinkedIn for owners living abroad: A plain page about how overseas owners are served. NRI owners and their advisers check you here.
Instagram reels of a vacancy: A short walk-through with permission. Keep personal belongings out of the frame.
What not to post: Tenant details, documents, deposits, agreement terms and owner contact information.

Who it is for

This is written for these property management companies.

Residential flat and apartment managers for individual owners
Managers of rented independent houses and villas
Apartment complex and gated community managers working with the committee or the RWA
Commercial shop, office and warehouse property managers
Facility managers handling common areas, housekeeping and security
Rental managers working for NRI and out-of-city owners
Builders running a management arm for their own handed-over projects
PG, co-living and serviced apartment operators
Brokerages adding a management service
New firms still building their first set of managed properties

Not for

It is not the right fit if.

Nobody in the firm can reply to a message on WhatsApp or Facebook the same day, so a busy page would only show unanswered comments.
You plan to post tenant addresses or flat photographs without the owner's agreement.
You want social media to replace the fee page and the owner pitch, which a feed cannot carry.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Scammers keep copying our listings. Can anything be done?

Watermark photographs, post the same warning on your page, and report fake accounts through each platform. You cannot stop copying fully. Say clearly where your real listings are and that no advance is taken before a visit.

Is a company Instagram worth running?

For vacancies, yes, in a small way. For finding owners, hardly at all. If nobody has time to answer the messages, start with a WhatsApp business number and Google before Instagram.

Should we post under the owner's name or ours?

Ours. Mention the owner only if they have agreed in writing. The tenant should deal with your firm, and the owner's privacy stays intact.

A stranger messages about a listing that is already let. What do we do?

Say it is let, offer a similar flat if you have one, and take the listing down or mark it let. Do not leave let flats online. It invites fake claims and annoys tenants.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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