Skip to content
GullySales
GullySales
Tell us what you need

Villa and plot developers · CRM

Hold the plot number, the token date and the whole family in one record.

A CRM for a villa or plot developer is the record linking each buyer to the plots shown, the plot held and the token paid. It also holds the loan position and the registration date. GullySales sets up those fields beside the plot availability list, so a held plot cannot be sold twice and a token cannot lapse unnoticed.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for CRM implementation and customisation

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for villa and plot developers

Sales and marketing for villa and plot developers, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For villa and plot developers

Where it usually goes wrong, and what we would do.

  • “The plot and the buyer live in different books”

    Availability sits on a printed layout plan in the site office, while buyers sit in a salesman's phone. When the two are not linked, a held plot is shown to another family by a different salesman.

  • “Tokens lapse without anyone noticing”

    A family pays a token and promises the balance after the loan sanction. Nobody notes the date it was due, so the plot stays blocked for months while a ready buyer is turned away.

  • “One family, four phone numbers”

    The son enquires, the father visits, the mother rings about the facing and a cousin in Dubai asks for documents. Without one household record, four salesmen count four leads.

What we do

What we deliver for villa and plot developers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Buyer and plot linked in one record

    Every enquiry tied to the plots shown and, once held, to a single plot number in the availability list.

    Result: No plot is offered while someone else holds it.

  2. Token and balance due dates

    The token amount, the date paid, the balance date agreed, and a reminder to the salesman before it falls due.

    Result: Lapsing holds are chased or released in time.

  3. Loan and document stages

    Bank applied to, papers submitted, legal and technical verification, sanction and disbursement, each with a date.

    Result: You can see which sales are waiting on a bank rather than on the buyer.

  4. A household field for related contacts

    Related numbers grouped under one family, with a note of who decides and who pays.

    Result: Relatives stop inflating the lead count.

  5. Broker claims recorded at first contact

    The broker's name and the date he registered the buyer, kept on the record and visible before commission is agreed.

    Result: Commission is settled from the record, not from memory.

  6. Sales by layout and stage

    Enquiries, visits, holds, tokens and registrations for each layout and phase, set against the baseline recorded at the start.

    Result: The sales head sees which layout needs attention.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a villa or plot developer should record about every buyer, and whether software is needed yet.

Plot size, facing and road width wanted
Note the preference at first contact, such as 30x40, east-facing, on a 40-foot road. When a matching plot is released, you know whom to ring first.
Plots shown and plot held
List every plot number shown on the visit and the one held, with the date the hold ends. Update the availability list from the same entry, not separately.
Funding: own money, plot loan or sale of other land
Write down how the buyer will pay. A plot loan depends on the bank approving the layout, and a land sale depends on another buyer, so each needs its own follow-up date.
Purpose: build now, build later or hold
A family building now needs your construction partner and the power connection. An investor wants resale terms. Record which, so the next call is about the right thing.
Documents the buyer has asked for
Note each document requested, the date it went out, and whether the buyer's lawyer has cleared it. A pending legal opinion explains a silent buyer.
Do you need software yet?
A shared sheet works while one layout sells through a few salesmen. Move to a CRM when several layouts or phases sell at once, or when brokers and the site office both change availability.

Who it is for

This is written for these villa and plot developers.

  • Plotted layout developers on city outskirts
  • Gated villa community builders
  • Villa plot projects with a build-on-plot option
  • Row house and twin villa projects
  • Managed farmland and farm plot projects
  • Landowners developing a layout through joint development
  • Township developers selling plots and villas in phases
  • Developers selling hometown plots to NRI families

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the crm work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we keep plot availability in a spreadsheet?
Yes, while one person controls it and every salesman checks it before promising a plot. Once two offices or several brokers sell the same layout, a sheet edited by many hands is where double bookings start.
Our site office staff will not update the record. What then?
Make the entry part of the visit, a few fields on a tablet at the gate, and make holds depend on it. A plot cannot be held unless the record says who holds it, so the entry gets made.
Can WhatsApp chats with buyers be saved in the CRM?
With the WhatsApp Business API, chats on the company number can be linked to the buyer's record. Chats on personal numbers cannot, which is one more reason to move the sales team onto one business number.
Who owns the buyer's details when a broker brings the client?
Settle it in the broker agreement before the first visit. Many developers keep the buyer's record and give the broker a claim to commission only, but your lawyer should word the clause for your case.
Can we advertise plots before RERA registration comes through?
Not until your lawyer says so. Most states bring plotted and villa projects above a set size under RERA, and promoting a project that needs registration before it has one puts the project at risk. We publish approval and registration numbers only after you confirm them in writing.
Our layout is outside Karnataka. Can you still work with us?
Yes. The work runs from our office in Nagarbhavi, Bengaluru, by call, WhatsApp and shared documents, and we travel for kick-off and review sessions when they are needed. Approving bodies and land documents differ by state, so the documents page is written with your own lawyer.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for villa and plot developers.

All articles

More for villa and plot developers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for villa and plot developers

Or start from the overview: sales and marketing for villa and plot developers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need