Warehouse developers · Website
Build a site where a logistics head can read the specification and find a free bay.
A website for a warehouse developer is the place where a logistics head reads the specification, checks the corridor and sees which bays are free before contacting anyone. GullySales works on the shed pages, the availability list and the enquiry form that sends a requirement into your record.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
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Sales and marketing for warehouse developers, the overview.
Last updated 13 Nov 2026.
For warehouse developers
Where it usually goes wrong, and what we would do.
“The specification should not be behind a download”
A logistics head comparing sheds on a phone wants clear height, dock count and floor loading at once. A site that sends them to a PDF, or asks for a form first, loses them to the developer whose page just states it.
“The homepage must say what space you have”
A site that opens with a mission statement and a skyline makes the visitor hunt for the sheds. Naming the corridors, the building types and the units on offer on the first screen shortens the hunt.
“Completed buildings are the strongest page”
A buyer who is asked to trust a plan wants a finished building they can visit. A page for each completed warehouse, with its specification and a visit request, answers that.
“The enquiry form must collect a requirement”
A contact form with a message box leaves the leasing team to ask for the specification by phone. Fields for area, height, docks and corridor start the conversation with the facts in hand.
What we do
What we deliver for warehouse developers.
The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.
Shed and park pages
A page per warehouse and park with specification as text, photographs, site plan, distances and approvals status.
Result: Each building can be compared on one page.
Availability list
A page listing free units, rates basis where you choose to show it and handover dates, linked to the same source the brokers use.
Result: A visitor sees what is free today.
Requirement form
A short form asking for the specification, corridor and start date, sending the answers into your requirement record.
Result: Enquiries arrive with the lines your team needs.
Build-to-suit page
A page on how a build-to-suit works, the documents you provide and the completed projects open to visit.
Result: A large occupier sees the process and the proof.
Mobile and speed check
A review of how the site loads and reads on a phone, with fixes listed.
Result: The factsheets read cleanly on a mobile screen.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
Pages a logistics head reads before asking for a visit.
- Shed page with the specification in text
- Area, clear height, column spacing, floor load, docks and yard, written out, with photographs of the completed building.
- Availability list
- Free bays with the date the list was last checked. Remove a let bay the day it goes.
- Requirement form
- Area, corridor, start date, docks and lease or build-to-suit. It feeds the requirement record and names the owner.
- Build-to-suit page
- How the conversation runs, what the occupier supplies and what you design, with a contact. No timeline stated.
- Park page with approvals described
- What the park holds and where the documents can be asked for. Check what to publish with your own adviser, as rules differ by state.
Who it is for
This is written for these warehouse developers.
- Third-party logistics providers
- E-commerce and quick-commerce operators
- FMCG and consumer goods companies
- Automotive and engineering supply chains
- Pharma and cold chain operators
- Retail chains with a regional distribution centre
- Manufacturers needing a satellite warehouse
- Brokers and industrial real estate consultants
Not for
It is not the right fit if.
- Nobody can update availability, and a list of let bays would send brokers away.
- You have only renders of buildings not yet started, and a site built on them would give a false picture.
- The form feeds an inbox no one owns.
Before you decide
Agree the work. Know how to judge it.
Website for warehouse developers: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
List the pages that support a buying decision and the actions visitors must complete. Keep examples of failed forms, unclear product information, and questions your team answers repeatedly.
Make the scope clear
Agree the page list, content ownership, integrations, and who controls the domain and hosting. Include redirects and existing search traffic in a redesign brief, before changing addresses.
Check the work in use
Complete a real enquiry journey on a phone and a laptop. Check that the confirmation appears, the enquiry reaches the right person, and tracking records the action once.
Know when to change course
If visitors can enquire but the team does not follow up, start with the sales handover. A larger website will not resolve that delay.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
Before we start
What to have ready before the work starts.
The records, access and decisions this work needs from warehouse developers. Anything missing is noted in the written scope, with who will supply it.
- Drawings or sheets for each shed
- The source for every figure. Engineer-approved sheets are best. Without them, only confirmed figures are published. Include the plan view if it exists, since it lets us draw the layout and not merely list figures.
- Photographs of completed buildings
- Exteriors, docks, yards and interiors. Drone and phone pictures are acceptable. Without them, the site leans on plans. Choose photographs taken in daylight, with the dock doors open, and add a note of the date, so a reader can tell the building is real and current.
- Ownership of the domain and hosting
- Who registered the domain and who holds the logins. A bill or email will do. If a former agency holds it, settling ownership comes first. Also note the renewal dates and who receives the reminder, because a lapsed domain takes the whole site and its email down.
- A decision on showing rates
- Only you can say whether any rate appears. Few developers do not publish one. Without a decision, the site shows no rates. Where you prefer an indicative range, we draft it with the caveats and leave the final wording to you and your adviser.
- A named person to update availability
- Someone who changes a bay's status the day it is let. A single person is enough. Without one, the list goes stale. They should also be told when new pages go live, so they know what each says about availability.
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Test the site as a logistics head would
We open your present site and try to find a shed with a given clear height, the corridor it sits in and whether a bay is free. You watch. What exists afterwards is a list of what a buyer cannot find, what sits behind a download and what the site says that it should not, such as space already let. We also look at whether the site names a person or a number for leasing on every page, since a logistics head who is ready to call should not have to hunt.
- 2
List the sheds, parks and corridors to publish
With you we decide the pages: each park, each shed with its specification, each corridor, a build-to-suit page, an availability list and a contact page. You mark what is ready. A page for a building that is only a plan is held until the facts are firm. The build-to-suit page is listed even if no plan is live, because land and design enquiries arrive from the ones who read it.
- 3
Write the shed pages from the drawings
Each shed's page states clear height, bay width, dock doors, floor loading, fire arrangements, power and yard, in text, with the plan and photographs. You check every figure against the drawings. The specification is not placed behind a form, because a logistics head wants it before agreeing to a call. A plan view sits next to the figures, so the reader sees how the bays and docks line up and not only a table of numbers.
- 4
Build the availability list
We create a list of free bays by park, with size, specification and a link to the shed page, and agree who edits it. You decide how a let bay is shown. A broker who finds a bay that has gone loses trust in the whole site. Each entry states the earliest date the bay can be occupied only if your team confirms it in writing; otherwise the entry carries no date.
- 5
Build the requirement form
We set up a form that asks for area, cargo, racking, dock count, start date and decision-maker, and routes each reply to the requirement register with its source. You test it. The form lets a buyer describe a requirement without a call. The reply a visitor sees after sending names the person who will call and what to have ready, such as the requirement's specification.
- 6
Check phones and speed, then read requirements
We test the site on a phone on a slow connection, fix what loads late, and then compare requirements received through the site with the start. You decide what to adjust. A visitor who left without sending a requirement is read for what the page asked. We also test the form on a phone, because site visits from brokers happen between meetings.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should the site show our rates?
Can the site list a plan that is not yet built?
Who updates the site when a bay is let?
Can the site list a plan that is not yet built?
Who updates the site when a bay is let?
What should the site say about a bay that has just been let?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
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