Real estate developers and brokers · Cinema advertising
Buy the screens your buyer's family already drives to on Sunday.
Cinema advertising for a project buys on-screen time at the multiplexes inside its catchment, week by week, as a slide or a short film. GullySales chooses the screens by where upgrading families already live, reads the release calendar before booking, and puts a QR code on the slide that opens a site visit page.
What cinema advertising means
Cinema advertising is a slide or a film before the show at screens near your business, plus the lobby around them. GullySales chooses the screens by catchment rather than by chain, and puts a QR code on the slide so the spend can be judged.
Also for real estate developers and brokers
Sales and marketing for real estate developers and brokers, the overview.
For real estate developers and brokers
Where it usually goes wrong, and what we would do.
“Your buyer already lives a few kilometres away”
Look at the addresses on your last twenty bookings. In a mid-income launch they cluster inside one corridor, and the mall those families take their children to sits in the same corridor.
“The release week decides who is in the hall”
A screen is priced the same in the week of a big release and in the fourth week of a film nobody is going to see. Ask what is scheduled before the weeks are fixed.
“The slide cannot carry the price sheet”
Four storeys high and ten seconds long leaves room for the project, the locality, the configuration and a code to scan. The rest belongs on the page that code opens.
“The registration number has to stay readable”
A property advertisement carries the project's RERA registration number, which on a cinema slide means readable from the back row. Your legal adviser confirms what your state authority asks of this format.
What we do
What we deliver for real estate developers and brokers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Screen list drawn from your own booking sheet
The properties your recent buyers actually travel to, taken from the addresses in your enquiry and booking records rather than from a chain-wide package.
Result: You buy halls inside the corridor you sell in.
Release calendar read before the weeks are fixed
What is scheduled in each candidate week, checked with the property before booking, so full rate is not paid for a quiet hall.
Result: The campaign runs in weeks that are worth paying for.
A slide built for the back row
One line, the project, the locality and a code big enough to scan from a seat, with the registration number placed where it stays legible.
Result: A family can act on it before the film begins.
Scan page made for this campaign only
The code opens a page used nowhere else, carrying the configurations, the location map and a site visit slot instead of your home page.
Result: Every scan arrives as an enquiry with a date on it.
Lobby space taken from whoever owns it
A standee or a scale model outside the screen is allotted by the mall's marketing team, with its own deposit and rules, not by the cinema.
Result: The foyer is negotiated with the party that controls it.
Site visit register that asks the question
Every family reaching the sales office is asked where they first heard of the project, and the answer is logged beside the lead source.
Result: Cinema is judged on visits rather than on a hunch.
Screens and weeks reconciled after the run
What ran, where and for how long, read against the booking, with scans counted screen by screen and week by week.
Result: The next round drops the screens that gave nothing.
How the result is measured
- Screens and weeks run
- Scans by screen
- Enquiries traced to the cinema route
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these real estate developers and brokers.
- Residential apartment developers
- Villa and plotted development builders
- Commercial and office space developers
- Independent brokers and channel partner networks
- Redevelopment and rehabilitation projects
- Plot and land aggregators
- NRI-focused residential projects
- Affordable and mid-income housing developers
- Luxury and premium residential developers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for real estate developers and brokers
- 1
Audit the enquiry funnel
We check how fast a portal or website enquiry gets a call back, how site visits are booked, and where leads from brokers and walk-ins are recorded today.
- 2
Build the locality and configuration pages
A page for each project by locality and configuration, with RERA details, real photographs and a clear price band, so the project appears for the exact search a buyer types.
- 3
Fix the response time
A same-day callback routine and a WhatsApp reply script for the sales office, so an enquiry at any hour gets a human response before the buyer moves on.
- 4
Bring in qualified visits
Portal listings, Google Ads for the locality and configuration, and a broker referral process, aimed at bookable site visits rather than form fills.
- 5
Track every lead to registration
One CRM record for portal, broker and walk-in leads, so the sales head can see which channel is producing bookings, not just enquiries.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Does cinema work for a plotted development outside the city?
Can the cinema tell us how many people saw the slide?
Do you work with individual brokers or only developers?
Can you help us track broker performance?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for real estate developers and brokers
Everything else we would do for you.
Or start from the overview: sales and marketing for real estate developers and brokers.