Real estate developers and brokers · Outdoor advertising
Buy the approach road to the site, not the arterial everybody names first.
Outdoor advertising for a project is bought one site at a time: the hoarding on the road buyers use to reach you, small boards at the last turns, the barricade around the plot. GullySales picks sites by the direction weekend traffic moves, and gives the outdoor campaign a number the sales office logs.
What outdoor advertising means
Outdoor advertising is the hoarding, billboard, bus shelter or digital screen on a road your buyers already use. GullySales picks the sites from where your customers actually come from, coordinates the booking with the media owner, and gives the campaign a traceable route so it is not judged on guesswork.
Also for real estate developers and brokers
Sales and marketing for real estate developers and brokers, the overview.
For real estate developers and brokers
Where it usually goes wrong, and what we would do.
“The last two kilometres”
A family that saw the portal listing turns off the main road on a Sunday and then cannot find the gate. Boards at each turn are worth more than the landmark site that photographs well in a deck.
“Inbound traffic on a Saturday morning”
Buyers drive to a site visit before lunch and drive home tired. A panel on the far carriageway reaches them after the sales office has shut.
“The barricade is media you are already paying for”
Sheeting around the plot faces the road for the whole build. The configuration, the possession quarter and a number on it work harder than a rented panel for a month.
“What the board has to state is a legal question”
Advertising a registered project brings obligations under RERA, and which of them apply to a hoarding is for your own legal adviser to settle. Those lines take space on a panel read at speed, so the layout allows for them from the first draft.
What we do
What we deliver for real estate developers and brokers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Micro-market and route map
The roads a buyer in this budget band uses to reach the site, drawn before anybody opens a list of available hoardings.
Result: The buy covers the approach, not a city.
Site survey from the driver's seat
Every option photographed standing where a driver sits, with the facing, the reading distance and whatever has gone up in front of it since the last picture was taken.
Result: You book the board a buyer sees rather than the one in the presentation.
Directional boards to the gate
Small boards at each turn between the main road and the sales office, up before the weekends when site visits happen.
Result: A family that set out to see the project arrives at it.
Barricade and site board artwork
One line, the configuration, the possession quarter, a QR code and the registration wording your legal adviser has cleared.
Result: The plot advertises itself for the whole build.
Which board did you see, asked at the desk
A number used on outdoor alone, and one question at the sales office recorded against every walk-in before the site visit form is filled.
Result: Visits are traced to the board that sent them.
Mounted photographs and monthly reporting
Dated pictures at the start and middle of each display cycle, then walk-ins and calls by board against the baseline recorded before the campaign.
Result: A torn flex is caught while the cycle is still running.
How the result is measured
- Sites booked
- Proof of display received
- Enquiries quoting the campaign route
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these real estate developers and brokers.
- Residential apartment developers
- Villa and plotted development builders
- Commercial and office space developers
- Independent brokers and channel partner networks
- Redevelopment and rehabilitation projects
- Plot and land aggregators
- NRI-focused residential projects
- Affordable and mid-income housing developers
- Luxury and premium residential developers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for real estate developers and brokers
- 1
Audit the enquiry funnel
We check how fast a portal or website enquiry gets a call back, how site visits are booked, and where leads from brokers and walk-ins are recorded today.
- 2
Build the locality and configuration pages
A page for each project by locality and configuration, with RERA details, real photographs and a clear price band, so the project appears for the exact search a buyer types.
- 3
Fix the response time
A same-day callback routine and a WhatsApp reply script for the sales office, so an enquiry at any hour gets a human response before the buyer moves on.
- 4
Bring in qualified visits
Portal listings, Google Ads for the locality and configuration, and a broker referral process, aimed at bookable site visits rather than form fills.
- 5
Track every lead to registration
One CRM record for portal, broker and walk-in leads, so the sales head can see which channel is producing bookings, not just enquiries.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where should the first hoarding go?
Can you tell us how many bookings the hoardings produced?
What do we have to print on the board?
Do you work with individual brokers or only developers?
Can you help us track broker performance?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More for real estate developers and brokers
Everything else we would do for you.
Or start from the overview: sales and marketing for real estate developers and brokers.