A spot books the Saturday site visit, and the sales office does the rest.

1. Station, language and band chosen by corridor

   Which stations your buyers listen to on the road the project sits on, and which drive-time bands that road is jammed in, settled before any package is quoted.

   Result: Spend sits inside the hours your buyer is in the car.

2. Flight dated to the weekends the site is staffed

   A day by day schedule running Wednesday to Friday ahead of each weekend the sales team is on site, rather than spots scattered across four weeks.

   Result: Calls land when somebody can fix a visit for Saturday.

3. Script cleared with your legal adviser before the studio

   The wording, the registration details and any price claim signed off before recording, because audio already on air cannot be corrected the way a portal listing can.

   Result: Nothing airs that has to be pulled two days later.

4. One line for the pre-sales desk, tagged at source

   A number used on air and nowhere else, answered by pre-sales with the source written against every call, kept out of the portal lead pool.

   Result: Radio enquiries stop being filed as portal leads.

5. Cover on the project name while the flight runs

   Search ads on the project, the builder and the locality through the flight weeks, so the listener who looks it up reaches your own page ahead of the listings.

   Result: The enquiry your spot created comes to your desk.

6. Transmission report read against the schedule

   The station's proof of broadcast checked spot by spot against the band that was booked, with any shortfall raised while the flight is still on air.

   Result: You pay for spots that ran where they were sold to you.

7. Site visits counted against the flight weeks

   Visits booked from the on-air line, walk-ins at the sales office and bookings that follow, read each month against the baseline taken before the campaign.

   Result: The flight is judged on visits, not on how many spots aired.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.