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Online fashion stores · Website

Build a store where the shopper finds the size answer before the checkout.

A website for an online fashion store is the owned shop where collections, size guides, payment and returns are handled without a marketplace's cut. GullySales works on product pages, the checkout path, speed on phones and the return information shoppers read before they pay.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of clothing stores and boutiques at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for online fashion stores

Sales and marketing for online fashion stores, the overview.

Last updated 18 Oct 2026.

For online fashion stores

Where it usually goes wrong, and what we would do.

  • “Phones carry the visit, and the shopper is in a hurry”

    A shopper opens the link from an Instagram story on a mobile connection of uncertain strength. A heavy page, a hidden size chart or a slow checkout loses them while the garment is still in view.

  • “The size chart decides the order”

    If the chart is a small image that cannot be read, the shopper messages or leaves. A readable table with body measurements, garment measurements and the model's size worn settles the doubt on the page.

  • “Return terms read as a promise”

    Shoppers look for the exchange rule before paying, especially on a first order from a new label. Terms buried in the footer cost trust, while a short clear statement near the price reassures the buyer.

  • “Payment options carry weight”

    Shoppers like to pay by UPI, and some still want cash on delivery. A checkout that offers the options the label can bear, with a prepaid incentive, shapes both conversion and refusal.

What we do

What we deliver for online fashion stores.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Product page template

    A layout with photographs, video, size chart, fabric notes, delivery and exchange details, tested on a phone.

    Result: One template carries all the information a shopper checks.

  2. Size chart design

    A readable table, a fit guide and a how-to-measure note, linked from every product page.

    Result: The chart opens in one tap and can be read on a small screen.

  3. Checkout path review

    A walk-through of the order steps, payment options, address fields and error messages, with fixes for each friction found.

    Result: A test order passes through each step without a dead end.

  4. Policy pages in plain words

    Short pages and a summary near the price covering shipping, exchange, refunds and cash on delivery.

    Result: A shopper reads the exchange rule without leaving the product page.

  5. Speed and image checks

    Image sizes, loading order and app scripts reviewed so the pages open on a modest phone connection.

    Result: A public speed test is run before and after the changes.

  6. Search and filter set-up

    Filters by size, colour, occasion and fabric, and a search box that understands the words shoppers use.

    Result: A shopper can narrow the catalogue to their size.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Who it is for

This is written for these online fashion stores.

  • Women's ethnic wear labels selling on Instagram
  • Western wear and casual wear D2C brands
  • Men's fashion brands with their own website
  • Kids' clothing and school wear online
  • Footwear and accessories sold online
  • Sustainable, handloom and craft-led labels
  • WhatsApp and Instagram-only boutiques
  • Sellers on Myntra, Amazon and Flipkart building their own channel

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the website work runs

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we rebuild or fix our current site?
Look at where shoppers leave first. If the platform is sound and the pages are weak, fix the pages. A rebuild makes sense only when the platform blocks what the store needs.
Which platform suits a small fashion label?
Several hosted store platforms are in ordinary use in India. Pick one by its checkout, payment options, apps for returns and the people available to support it, and compare costs on its current price page.
Can we keep selling on marketplaces too?
Yes. Treat the website as the place where repeat buyers and list building happen, and the marketplace as reach. Keep prices and policies consistent enough that a buyer sees no unfair gap.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for online fashion stores

Everything else we would do for you.

Closest to this: search and visibility

Also for online fashion stores

Or start from the overview: sales and marketing for online fashion stores.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need