Pet food stores · CRM
Keep a record of each owner, their animal, the brand and the date the bag runs out.
A CRM for a pet food store is a simple record of owners, animals, brands and purchase dates that the counter staff can read and update. GullySales sets one up around your reorder cycle, using a tool your staff will actually open.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For pet food stores
Where it usually goes wrong, and what we would do.
“The shop's memory lives in one person”
The staff member who knows the black labrador eats a particular kibble holds that memory. When they are off, the usual becomes a guess and the owner notices.
“A bag has a natural end date”
A bag of food lasts a predictable time for an animal of a given size. A record that stores the purchase date and the bag size shows when the owner should be reminded.
“Privacy matters for owner details”
The shop holds names, phone numbers and addresses. Keep only what you need, record the owner's consent and let a customer ask to be removed.
What we do
What we deliver for pet food stores.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A pet profile record
Owner, animal, breed, brand, bag size, last purchase and expected run-out date.
Result: The counter reads the usual from a screen instead of memory.
A simple tool for a small team
A choice between a spreadsheet, a WhatsApp Business setup or a basic CRM suited to your staff.
Result: The record is used by people at the counter.
A tagging scheme
Tags for puppy, senior, special diet, trade buyer and delivery customer.
Result: You can pick a group for a message in a few clicks.
A data entry routine
A short habit at billing: ask the animal's name and the next bag date.
Result: The record fills as a by-product of selling.
A consent note
A line at billing that records permission to message the owner.
Result: Every number on the list has the owner's agreement.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these pet food stores.
- Dog and cat food specialists in a neighbourhood
- Pet shops that sell food, accessories and grooming
- Pet stores attached to a veterinary clinic
- Stores selling prescription and therapeutic diets on a vet's advice
- Shops supplying breeders, kennels and boarding centres
- Suppliers of bird, fish and small-animal food
- Multi-outlet pet supply stores in one city
- Home-delivery pet food sellers working from a godown
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a spreadsheet enough?
How do I get staff to use it?
Can I import old customers?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for pet food stores
Everything else we would do for you.
Closest to this: leads and follow-up
Also for pet food stores
Or start from the overview: sales and marketing for pet food stores.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.