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Furniture stores and retailers · Apartment advertising

A tower that has just handed over is fifty empty living rooms at once.

Apartment advertising puts a furniture store in front of households inside one building: a lift panel, a notice board, a weekend stall in the clubhouse. GullySales works the towers taking possession this year, gets the approval in writing from whoever controls the building, and uses the stall to book measurement visits.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of furniture stores and retailers at work in India

What apartment advertising means

Apartment advertising is media and activity inside residential communities: the notice board, the lift panel, a Sunday stall. GullySales gets the association's written permission first, because anything put up without it comes down.

Also for furniture stores and retailers

Sales and marketing for furniture stores and retailers, the overview.

Last updated 8 Nov 2026.

For furniture stores and retailers

Where it usually goes wrong, and what we would do.

  • “Possession quarter is the whole opportunity”

    Every flat handed over this quarter needs a bed, a wardrobe and a kitchen within three months of the family moving in. A society that filled up eight years ago is a market for a replacement mattress.

  • “In a new tower there is no association yet”

    Until residents form one, the developer's facility team allots the notice board and the clubhouse. Different people, different letter, and they answer faster.

  • “The stall books the measurement, it does not sell the kitchen”

    Nobody orders a modular kitchen off a folding table. Carry the shutter samples and a diary, and leave with dates for site measurement in flats in that block.

  • “One flat furnished is the next six”

    Neighbours walk into each other's homes during the first months of a new tower. A job finished well in B block, photographed with the owner's permission, is the advertisement that actually moves.

What we do

What we deliver for furniture stores and retailers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Handover calendar for your delivery radius

    Which towers near the store are getting possession this year and next, how many flats in each, and what configurations they are.

    Result: The campaign runs where the empty flats are.

  2. Approval from whoever controls the building

    The association where one exists, the developer's facility team where it does not, agreeing the panel, the board and the clubhouse date on paper before printing.

    Result: Nothing is produced for a building that has not said yes.

  3. Panel artwork for a flat with nothing in it

    One room photographed whole, the delivery time and one number, because the resident is comparing you with a marketplace listing on the phone in their hand.

    Result: The panel answers the delivery question an app cannot.

  4. A clubhouse stall built around measurement

    Swatches, a laminate box, room photographs on a tablet and a diary of measurement slots for that tower, run on a Saturday or a Sunday.

    Result: You come away with measurement dates instead of a stack of brochures.

  5. A number and a code used in these buildings alone

    One WhatsApp line on the media and a code the billing counter asks for, with the tower written against every order taken.

    Result: An order can be traced back to the building that produced it.

  6. Dated photographs and reporting

    Pictures of each panel in place, then measurement visits, orders and their value by tower, read against the baseline recorded before the campaign.

    Result: The next quarter buys the towers that ordered.

How the result is measured

  • Communities covered
  • Permissions in writing
  • Enquiries quoting the community code

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full apartment advertising page

How it is bought, and approved

In a tower that has just been handed over, check who controls the clubhouse and the lifts before you plan a stall.

Builder or association, whichever holds the keys
Until the association forms, the builder or its facility company decides. Ask for the permission in writing, then ask the new committee to confirm it so the arrangement survives the takeover.
Possession dates tower by tower
Ask the builder's sales office which towers and floors are being handed over this year. A tower with possession letters already out is worth a panel; one still under finishing is not.
Clubhouse booked like an event
A clubhouse hall is often booked for a date and time with a deposit. Ask what may be brought in and whether the service lift can carry a sofa sample to that floor.
Delivery rules inside the building
Ask the facility office for lift protection rules, delivery hours and any deposit for moving furniture in. Tell the customer at the measurement visit so the order does not stall at the gate.
A code written on the measurement form
Give each tower its own code and write it on the measurement booking form, so a later order shows which building it came from and which panel earned the visit.

Who it is for

This is written for these furniture stores and retailers.

  • Modular kitchen and interior furniture retailers
  • Sofa and living room furniture stores
  • Bedroom and mattress retailers
  • Office furniture suppliers
  • Outdoor and garden furniture retailers
  • Custom carpentry and made-to-order furniture makers
  • Multi-brand furniture showrooms
  • Online-first furniture retailers

Not for

It is not the right fit if.

  • The builder or association has not agreed to any stall or board, so the plan would rest on permission you do not hold.
  • You cannot deliver into a building that limits delivery hours or lift use, so a campaign there would bring orders you cannot fulfil.

How it works

How the apartment advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Draw the ring

    We agree how far a resident will realistically come to you. For a salon that is two or three societies. For a diagnostic centre it is the whole main road.

  2. 2

    Shortlist and verify the societies

    Which are self-managed and which are under a facility company, who the gatekeeper is, which trades they allow, and what they charge on their own account.

  3. 3

    Get permission and quote properly

    Permission letters are collected first. Only then do you see a rate, and it includes the society fee rather than surprising you with it later.

  4. 4

    Print, install and audit

    Artwork goes to each format's exact size, installation is scheduled with the facility manager, and every lobby is photographed with a date.

  5. 5

    Run the activity

    The clubhouse weekend is booked inside the display month, when your name is already on the wall of the lift they came down in.

  6. 6

    Read it society by society

    Calls and walk-ins are counted per code and the list is cut. A few societies carry a campaign and the rest carry nothing, and the numbers show which.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which societies are worth the money?
The ones handing over now inside your delivery radius, then the ones about a year old where balconies and study rooms are still being fitted out. Anything past five years is worth a notice board at most.
Can we put a stall in the clubhouse?
With written approval, and who gives it depends on the building. A settled association votes on the request and sometimes charges for the space. In a tower still run by the developer's facility team, the facility or marketing manager decides. Ask before the swatch boards are made.
How do we know the campaign sold anything?
By the number on the media, the code at the billing counter and the tower written on every measurement booking. A lift panel records nothing, and nobody in the building is keeping count for you.
The builder says the clubhouse is not handed to the association yet. What now?
Until handover, the builder or its facility company controls the clubhouse. Ask them for written permission and the booking terms. Once an association exists, ask it to confirm in writing so your next stall does not depend on a verbal promise.
Can we ask the association for the list of new owners?
No. Owners' contact details are personal and committees rarely share them, nor should you press for them. Ask for a stall and a panel, and collect names from visitors who choose to book a measurement visit.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for furniture stores and retailers.

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Everything else we would do for you.

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