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Tile, flooring and bathware dealers · Pay per click advertising

Pay for the family at the flooring stage, not the one pricing a house.

Pay per click advertising for a tile dealer buys the searches a house throws up at the flooring stage, such as a bathroom fittings shop nearby. GullySales sets the radius, the negative keywords and the call tracking so the spend goes to buyers who can actually visit the showroom.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of tile, flooring and bathware dealers at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for tile, flooring and bathware dealers

Sales and marketing for tile, flooring and bathware dealers, the overview.

Last updated 5 Oct 2026.

For tile, flooring and bathware dealers

Where it usually goes wrong, and what we would do.

  • “Your radius is how far a family will drive with a mason”

    Tiles are chosen in person and delivered by lorry. An advert shown forty kilometres away pays for somebody who will never park outside your showroom.

  • “Rate searches rarely walk in”

    People typing tile price per square foot are costing a house they have not started, or working for a rival. Those words need blocking before they eat a week's budget.

  • “One bathroom is worth a hundred tile clicks”

    A family retiling a single bathroom needs tiles, sanitaryware and fittings in one quotation. That search is rare and it pays for the campaign.

  • “Builders do not click adverts”

    A project buyer negotiates a rate with three dealers and a brand office over the phone. The builder side belongs in outreach, not in the advertising budget.

What we do

What we deliver for tile, flooring and bathware dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Search campaigns split by room and by range

    Separate campaigns for bathroom tiles and fittings, floor tiles, wooden flooring and natural stone, each with its own budget and its own landing page.

    Result: You can stop what is not producing visits without stopping the rest.

  2. Negative keyword list built for this trade

    Wholesale rate lists, factory prices, tile fitting labour, job vacancies and how-to-lay questions blocked before they spend anything.

    Result: The budget goes on buyers rather than on people doing sums.

  3. Radius and timing set to showroom hours

    Adverts held to the distance families actually travel to you, weighted to the evenings and weekends when a couple is free to visit with their mason.

    Result: Clicks arrive when somebody is there to answer.

  4. Landing pages that show the display

    A page per campaign with photographs of the display area, the brands held, delivery terms and a WhatsApp button for a room measurement.

    Result: The click becomes a message instead of a bounce.

  5. Call and WhatsApp tracking back to the search

    Every call and message from an advert recorded against the words that caused it, with the showroom visit noted when the family arrives.

    Result: You know which search brought a family through the door.

  6. Spend and walk-ins in the report

    Spend, clicks, calls, messages and recorded visits for each campaign, compared with what the showroom was getting before the adverts started.

    Result: The cost of a walk-in stops being a guess.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a tile and bathware dealer, and the ones to keep out.

Product plus city, such as vitrified tiles showroom in Hyderabad
Bid. A family fitting a floor or a bathroom types the product and the city. Keep bathroom fittings, floor tiles and wood flooring in separate ad groups with pictures of the display.
Brand showroom searches, such as a named tile brand's showroom near me
Bid only on brands you are authorised to sell. Check the brand's rules before using its name in the advert text, and send the click to a page that lists what you stock.
Fitting and how-to searches, such as tile mason near me
Block. These people want labour or instructions. Block the cost of fitting per square foot too, since the caller is pricing a mason, not choosing tiles.
Builder and bulk searches, such as tiles for apartment project
Bid in a separate campaign only if you supply projects. Ask for the quantity and the delivery site on the form. Block it if you serve only retail, so a builder does not wait for a reply.
Where the click lands
Send the click to a page with the address, a map, opening hours and photographs of the display, with a WhatsApp number for the room measurements. A family needs to know where to park and when to come.
Counting a real enquiry
Count a call or message that asks for a room quote, plus a recorded visit when the family arrives. Ask each visitor at the desk what they searched, and write it on the sheet beside the visit.

Who it is for

This is written for these tile, flooring and bathware dealers.

  • Multi-brand tile and sanitaryware showrooms
  • Single-brand exclusive tile galleries
  • Bathware, CP fittings and bath accessories dealers
  • Wooden, laminate and vinyl flooring retailers
  • Granite, marble and natural stone dealers
  • Tile distributors supplying builders and sub-dealers
  • Premium imported tile and bathroom studios
  • Flooring retail and installation businesses

Not for

It is not the right fit if.

  • The showroom has no one to answer a call or WhatsApp message during opening hours, so a paid click would reach a phone that rings out.
  • You have not yet set a budget you can lose, and the walk-in and call records are not kept to show what the advert did.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What should a tile showroom spend on Google Ads?
Enough to hold the bathroom and flooring searches in your own area for a full month, then judge it on recorded visits rather than clicks. We take the baseline before anything is switched on. Our time, your media spend and any production cost are quoted as three separate lines.
Should we advertise in the monsoon when nobody is laying tiles?
Keep a smaller budget running. Families choose tiles weeks before the mason needs them, and the wet months are when the arguing at home happens. Push the spend up as griha pravesha dates approach.
Should we advertise bathroom fittings and flooring together?
Better apart. A bathroom buyer wants fittings and tiles for a specific room, and a flooring buyer wants a larger area. Separate campaigns let you see which one produces visits and switch one off in its slow weeks.
Should we show the brand names we stock in the advert?
Only brands you are authorised to sell, and only after checking that the brand allows its name in advertising. Name the brands on the page instead, where a visitor can see the range, and keep the advert wording general.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for tile, flooring and bathware dealers.

All articles

More for tile, flooring and bathware dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for tile, flooring and bathware dealers.

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