Tile, flooring and bathware dealers · Social media

Show the floor laid in a real home, not the tile on a display board.

Social media for a tile and bathware dealer is where a family and their designer look for a floor they can picture in their own house. GullySales builds a posting routine around installations you supplied, and handles the replies that turn a saved reel into a showroom visit.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of tile, flooring and bathware dealers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for tile, flooring and bathware dealers

Sales and marketing for tile, flooring and bathware dealers, the overview.

Last updated 5 Oct 2026.

For tile, flooring and bathware dealers

Where it usually goes wrong, and what we would do.

“A tile on a board looks nothing like a tile on a floor”
Nobody can judge a 600 by 1200 from a sample held at eye level. A video walking across a finished hall answers the only question they have.
“Brand creatives are running on forty other pages”
The manufacturer's post is on every dealer page in the city this week. The bathroom you supplied in a flat nearby is on yours alone.
“Every post gets asked the rate”
Answering with a range and a question about which room turns a one-word comment into a conversation your counter can finish.
“Designers save, families message”
An architect saves a slab post for a project months away. A homeowner asks about a bathroom this weekend. One post has to serve both.

What we do

What we deliver for tile, flooring and bathware dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

Installed-room videos shot at handover
Short walk-throughs of finished floors and bathrooms you supplied, filmed with the customer's permission and the range named in the caption.
Result: Buyers see the tile in a house instead of on a board.
A monthly shoot on the showroom floor
New arrivals, rebuilt displays and slab stock photographed and filmed on a set day, so posting does not depend on somebody remembering.
Result: There is material ready before the season starts.
Reply rules for the rate question
A first reply that gives a range, asks which room it is for and moves the conversation to WhatsApp with the counter.
Result: Comments turn into enquiries with a name attached.
Posts aimed at designers and masons
Large-format slabs, new finishes and laying details posted for the people who specify and lay, kept separate from the homeowner content.
Result: The trade sees what is new without walking in.
Content timed to the finishing months
Posts planned for the weeks when houses nearby reach flooring and families are pushing to be done before a housewarming date.
Result: The showroom is visible while the choice is being made.
Messages and visits traced
Messages, calls and recorded showroom visits traced back to social posts, weighed against what the accounts were producing before.
Result: You know whether the posting brings anyone in.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where families and designers look, and what a tile showroom posts.

Instagram reels of an installed room: Walk through the finished floor with the tile size, finish and room named: 600 by 1200, matt, living room. The action is to visit the showroom and see the sample.
WhatsApp status for new arrivals and clearance: Post new lots and clearance boards with the photograph of a laid tile. The action is to send a photo of the room and the plan to get a suggestion.
Facebook for local homeowners: Post a handover with the locality, what was supplied and who laid it. People building a house ask in local groups. The action is to share it with someone who is building.
YouTube on choosing a bathroom floor: Explain anti-skid ratings, wall against floor tile, and how to read the carton label. The action is to come in and feel the samples before ordering.
Instagram carousels for designers: Make a series by finish: matt, glossy, wooden-look, stone-look, with the sizes you hold. The action is to ask for a sample board.
What not to post: A customer's house without leave, a price per sq ft you cannot hold, a clearance photograph when only one lot is left, and claims about a competitor's brand.

Who it is for

This is written for these tile, flooring and bathware dealers.

Multi-brand tile and sanitaryware showrooms
Single-brand exclusive tile galleries
Bathware, CP fittings and bath accessories dealers
Wooden, laminate and vinyl flooring retailers
Granite, marble and natural stone dealers
Tile distributors supplying builders and sub-dealers
Premium imported tile and bathroom studios
Flooring retail and installation businesses

Not for

It is not the right fit if.

You have no photographs of tiles laid in a home and the customers have not agreed to them, so a post would show only a brand's images.
Nobody replies to the question about the rate on a post, and unanswered comments would sit under every picture.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Instagram or Facebook for a tile showroom?

Instagram for the finished-room videos families and designers watch, Facebook for local groups, resale stock and clearance lots. Most dealers post the same material to both and reply wherever the message lands.

Can we post photographs of a customer's house?

Only with their permission, asked at handover while they are happy with the floor. Keep it in writing, even a WhatsApp reply, and leave out the house number and the gate.

Can we reuse the manufacturer's room images on our page?

Check the brand's dealer guidelines and licence for each image first. Many allow dealers to use approved photographs and ask for credit. Use your own pictures of installed work wherever you can, since they show what you actually sell and install.

Should we tag the mason and the designer in our posts?

Yes, with their agreement. Tagging brings their followers and builds referrals both ways. Tell them before posting, tag only the right profiles, and take the tag off if they ask. Do not suggest a commission in a public post.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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